Haley Berryman is a brand strategist & copywriter with over 16 years of experience in the marketing world. She's also a curious Aquarian, aspiring minimalist and proud mama of two little people. Haley has a soft spot for purpose-led brands and has collaborated with more than 60 diverse businesses — from Fashion Week to physios, baby goods to bamboo bedding, accountants to astrologers. Haley's on a mission to help her clients claim their uniqueness, lead with their values, and do it with integrity so they can make more money and have a meaningful impact in the world.
Our conversation today covers:
What is brand strategy?Common misconceptions about brand strategyHow do you define a purpose-led brand, and how to lead with your valuesWhat exactly goes into a brand strategy Why is it crucial to understand and align with your core values with your marketing effortsSigns that your brand strategy isn't up to scratch and what should businesses watch out for to know if their strategy needs improvementSome cost-effective ways to start building a strong brandThe most valuable piece of advice when looking to build a brand that stands for something bigger than just profithttps://www.haleyberryman.com/https://www.instagram.com/haleyberryman__/Get direct free access - Irresistible offers your DREAM clients RUSH to BuyBook a Discovery Call with Christine here Join the waitlist for the Thrive Retreat here.Join the waitlist for the next round of ELEVATE Mastermind HERE Join the waitlist for the next round of NEXT LEVEL Mastermind HERE