TBone breaks down Nike's $51 billion success secret and shows exactly how to apply their "sell the transformation, not the product" strategy to dental case presentations. Learn the 3-step framework that's helping dentists double their implant acceptance rates without changing fees or adding new equipment.
Key Takeaways
The Nike Principle: Stop selling procedures, start selling possibilities and life transformations
Features vs Benefits vs Outcomes Framework: Move beyond "what it is" to "how it transforms their life"
The 3-Step Case Presentation: Outcome (what they want) → Path (how you'll deliver) → Support (why it's safe)
Truth Bomb Quote
"Patients don't say no to implants. They say no to how you're selling them."
Resources Mentioned
Tooth Replacement Therapy Program - Live patient implant training
3D Dentists Pro Community (Free)
TBoneSpeaks.com
Call to Action
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