How would you encourage Australians to drive slower?

That’s what today’s guest on Nudge, Adam Ferrier, had to do. 

Being an applied behavioural scientist, he tackled this challenge in a novel way. 

Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick. 

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Watch the bonus episode: https://nudge.kit.com/66dcb18641

Adam’s agency: https://thinkerbell.com/

Adam’s books: https://amzn.to/431eYfD

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Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

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Today’s sources:

Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow.

Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House.

Sutherland, S. (1992). Irrationality: The enemy within. Constable.