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Are you struggling to get sales from your Instagram content? It might be because you’re focusing too much on promotional content and not enough on attracting your ideal clients! I’m breaking down the key differences between promotional content and attraction content, and why finding the right balance is the secret sauce to growing your audience and landing your dream clients. 

In this episode, you’ll learn:

• [00:25]  Understanding Promotional Content vs. Attraction Content:

Discover why too much promotional content can make your feed look like a spammy sales pitch and turn off potential clients.

• [04:15]  What is Promotional Content?

Promotional content is when you're directly selling your products or services—think Canva slides showcasing your offers or reels listing your products. While this is important, it shouldn't be your main focus.

• [05:37] What is Attraction Content?

Attraction content is all about serving your audience by providing value. It’s designed to build trust and establish you as an authority in your niche. Think helpful tips, behind-the-scenes peeks, or solving small problems for your followers.

• [09:25] Why Attraction Content Works:

Learn how shifting your focus from "me, me, me" to "you, you, you" builds a relationship and trust with your audience. When people feel seen and supported, they’re more likely to engage with and share your content.

3 Steps to Shift from Promotional to Attraction Content:

1. Give Before You Take:
   • [10:50] Start with value-packed content that solves a problem or answers a question for your dream client.
2. Tell Stories, Don’t Just Sell Products:
   • [12:39] Share the "why" behind your offers. If you’re a jewelry maker, take your followers behind the scenes of your creative process. Create an emotional connection instead of just listing products for sale.
3. Hook Them from the Start:
   • [13:06] You only have a few seconds to capture attention. Focus on compelling hooks in your content that speak directly to your ideal client’s pain points or desires. The more specific you are, the better!

EPISODE LINKS:

Apply for a complimentary IG breakthrough call! - or DM me the word APPLY on Instagram and you’ll get the link.

JOIN HOT REELS: The 12 Month Instagram Content Lab

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

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