Emmy Award-winning media brand advisor, content coach, and podcast host, Vinnie Potestivo chats about the dawn of reality TV, the advantage Jessica Simpson had in the 2000s, why helping the underdog is cool, the real people economy vs creator economy, how clarity beats speed, the three types of creatives, strategy vs tactics, supporting vs promoting, the relative simplicity of winning an Emmy, and how Beyonce is a small business owner.