Is Ethical Overvaluing Really Ethical? | Rob Graves Discusses the Paradox of Pricing in Estate Agency.

In this interview, Rob Graves, former estate agent and now a leading estate agency coach, tackles the controversial subject of ethical overvaluing. While many agents may feel pressure to overvalue properties to secure listings, Rob challenges the practice, arguing that even when it's done with good intentions, it can harm sellers in the long run.

Rob dives into the consequences of overpricing homes, including the increased risk of falling through and the impact on achieving the best price. He also discusses the subtle balance between motivation, fear, and price when setting a property’s value and how it influences decision making in the market. With years of experience, Rob also sheds light on the differences between corporate estate agents and self employed agents when it comes to vendor management.

If you’re looking to build a sustainable, profitable estate agency business without compromising ethics, this is a must listen!