When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.<ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by ART19</li></ul><br />Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" target="_blank" rel="noreferrer noopener">soundsprofitable.com</a>.

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.<ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by ART19</li></ul><br>Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;<a href="https://soundsprofitable.com/" rel="noopener noreferrer">soundsprofitable.com</a>.

The Partial Attention Economy of Video Podcasting

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Partial Attention Economy of Video Podcasting

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