The PartsEdge Podcast

Chuck Hartle is the Founder and President of Parts Edge, a company helping to increase DMS utilization, improves efficiency, accuracy, and profitability with solid and consistent plans for eliminating all types of idle inventory in Parts Operations.

In today's competitive auto industry, strategic parts pricing is key for dealerships to maximize profits. In this episode of the Parts Girl Podcast, Kaylee Felio interviews Chuck Hartle, Founder of PartsEdge, for insights on optimizing pricing through customer pay analysis and matrix utilization.

Many dealers simply increase the pricing matrix attempting to improve gross profits. However, Chuck Hartle explains the bigger opportunity lies in evaluating maintenance parts pricing, which often stays unchanged despite rising costs. By conducting thorough customer pay analysis excluding internal sales, dealers can assess actual matrix usage. Surprisingly, only about 15% of parts are actively matrixed on average.

Chuck Hartle also stresses that dealerships must breakdown inventory into more detailed sources with proper coding for flexibility. This enables multiple pricing options and matrices to meet goals. He advises working with experts like PartsEdge or the dealer’s DMS vendor for guidance on optimizing inventory coding structures.

By regularly analyzing customer pay data, targeting maintenance parts pricing adjustments, implementing granular inventory coding, and seeking Chuck Hartle's expert input, dealerships can make data-driven decisions to accurately optimize parts profits.

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This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 ⁠www.partsedge.com⁠.

This show is Sponsored by:

Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting 🔗 ⁠www.fixedopsmarketing.com⁠.

Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at 🔗 ⁠www.getbayley.com⁠.

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Takeaways

Quote

“Nowadays, only about 15 percent of the parts are actually being matrixed.” -Chuck Hartle

Connect:

Chuck Hartle

LinkedIn: www.linkedin.com/in/chuck-hartle-1923ab14

Website: www.partsedge.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com.

This show is Sponsored by:

Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting 🔗 www.fixedopsmarketing.com.

Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at 🔗 www.getbayley.com.

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Steve Greenfield is the founder and general partner of Automotive Ventures, a global seed-stage mobility investor partnering with exceptional founders. With over 20 years of experience in the automotive technology space, he embarked on his career in 1999, selling software to car dealers, and has overseen more than $1 billion in automotive technology acquisitions.

In this episode of Parts Girl Podcast, Kaylee Felio sits down with Steve Greenfield, the founder of Automotive Ventures. As an industry expert, Steve shares his valuable insights and experiences in the automotive industry, providing listeners with a deeper understanding of the present challenges and future trends.

Throughout the episode, Steve Greenfield emphasizes the significance of mentorship in his career journey. He expresses gratitude for the mentors who have guided him through various phases of his entrepreneurial path. Their expertise and support have helped him navigate significant changes and make successful transitions.

The COVID-19 pandemic brought unprecedented challenges for the automotive industry. However, dealerships found unexpected success in both front-end and back-end sales. As the industry slowly returns to normalcy, dealerships need to focus on sustaining the momentum by generating more business. This requires sharpening employee skills and maximizing efficiency. Companies like Automotive Ventures help dealerships by providing training and technological tools to optimize current resources and boost revenue.

Looking ahead to the coming year, Steve Greenfield predicts that Artificial Intelligence (A.I.) will be a dominant theme in the automotive industry. While it may seem like an overused term, Steve encourages practical application. Instead of merely considering A.I. as a buzzword, dealerships should explore how it can enhance their operations and make their current employees more productive. 

Whether through training or adopting new technologies, dealerships can leverage A.I. to increase efficiency, reduce costs, and meet customer demands effectively. As the industry continues to evolve, staying informed and adapting to changes will be crucial for success. Tune in to the Parts Girl Podcast for more thought-provoking conversations and knowledge sharing!

Takeaways

Quote

“Luck is where opportunity meets preparedness.” -Steve Greenfield

Connect:

Steve Greenfield

LinkedIn: www.linkedin.com/in/stevegreenfield416

Website: www.automotiveventures.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com.

This show is Sponsored by:

Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting 🔗 www.fixedopsmarketing.com.

Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at 🔗 www.getbayley.com.

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Jason Goler is the Parts Manager at Parkway Honda Boston.

In the fast-paced world of the automotive industry, there are dedicated professionals working behind the scenes to keep things running smoothly. Parts managers play a crucial role in ensuring that the right parts are available at the right time, collaborating with technicians and service managers to provide efficient service. In this episode of the Parts Girl Podcast, Kaylee Felio sits down with Jason Goler, a passionate parts manager who shared his unique journey and valuable insights.

One of the striking aspects of Jason's story is his unwavering passion for cars. From a young age, he developed an interest that extended beyond the desire to simply drive. His dedication and genuine love for automobiles have propelled him into a career in the industry, where he wakes up every day excited to work with and learn more about cars.

Throughout his career, Jason Goler has had the fortune of encountering mentors who have guided him along the way. These mentors took the time to explain concepts, share their knowledge, and even correct mistakes. Understanding the importance of mentorship, Jason is now committed to passing on his own knowledge and supporting others in their growth as parts managers. He believes that collaboration and the exchange of ideas are key to finding effective solutions and fostering a positive work environment.

Jason Goler's journey from a young car enthusiast to a passionate and dedicated parts manager is truly inspiring. Through this interview, we gained insights into his experiences, his commitment to mentorship, and his vision for creating a community for parts managers. As we reflect on Jason's story, we are reminded of the importance of embracing our passions, seeking mentors, and building a supportive network.

Takeaways

Quote

“You learn a lot from everyone that you work with whether you realize it or not.” -Jason Goler

Connect:

Jason Goler

LinkedIn: www.linkedin.com/in/jason-goler-a68a65106

Website: www.parkwayhonda.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 ⁠www.partsedge.com⁠.

This show is Sponsored by:

Fixed Ops Marketing: Dive into a world of amplified profitability with their comprehensive marketing solutions. From viral video marketing to robust support for service departments, they’ve got your marketing needs covered. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today by visiting 🔗 ⁠www.fixedopsmarketing.com⁠.

Bayley: Unlock operational finesse with Bayley’s Automated Vehicle & Key Tracking solutions. Streamline your Lot Management, Recon, and Fixed Ops. Their ingenious solutions are tailored to inject efficiency, fuel sales acceleration, and elevate your Customer Satisfaction Index. Traverse the Bayley journey and unveil how they can morph your dealership dynamics at 🔗 ⁠www.getbayley.com⁠.

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Billy Milone is the current service director of the Bob King Automotive Group. He is also an experienced fixed ops director with a demonstrated history of working in the automotive industry.

In the ever-evolving automotive industry, leaders face various challenges, from making tough decisions about employees to adapting to the shifting expectations of the new generation. In a recent episode of the Parts Girl Podcast, Kaylee Felio sat down with Billy Milone, to discuss these challenges and share lessons he learned.

One significant lesson from Billy Milone's experience is the power of collaborative decision-making. Billy Milone believes in involving his team members in the decision-making process, including shop foreman, lead advisors, and other team members. Collaboration also improves communication, ensuring that team members are aware of the reasoning behind decisions, promoting trust and transparency.

Another crucial aspect of effective leadership highlighted in the episode is the importance of building relationships within a team. Billy Milone emphasizes the value of taking the time to connect with team members on a personal level, seeking to understand their lives and experiences. Building strong relationships also promotes open communication and encourages team members to share ideas and concerns, ultimately contributing to the success of the team and the organization.

Billy Milone also sheds light on the changing perspectives of the new generation in the automotive industry. Young professionals prioritize flexible work hours, personal time, and being part of something big rather than simply focusing on monetary rewards. Leaders must provide clear paths for growth and advancement within the organization. By understanding the motivations and desires of the new generation, leaders can create an environment that fosters satisfaction, engagement, and loyalty.

Takeaways

Quote

“The biggest challenge for me is firing somebody. I don't like doing it.” -Billy Milone

Connect:

Billy Milone

LinkedIn: www.linkedin.com/in/billymilone

Website: www.bobkingauto.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you're looking to optimize your parts management, visit www.partsedge.com.

Exclusive Sponsor - Fixed Ops Marketing: Elevate your profitability with Fixed Ops Marketing, a comprehensive marketing solution specializing in viral video marketing and full-service support for service departments. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today.

⚙️ www.fixedopsmarketing.com

🚘 www.linkedin.com/company/fixed-ops-marketing

Jeremy Stephens is the Director of Fixed Operations of the Hiester Automotive Group. He started his career in the automotive business at a local service station. Later on, he became a technician at a Chevrolet dealership and continued in that role until 2010. He is also a certified John Maxwell Leadership Coach, and currently assist other managers in developing their leadership skills through coaching and training.

In this episode of the Parts Girl Podcast, Kaylee Felio interviews Jeremy Stephens, a Fixed Operations Director at the Heister Automotive Group in North Carolina. Jeremy Stephens shares his experience in the industry, including a tragic event that led him back to the dealership. They also discuss the importance of leadership and training the next generation in the automotive industry.

One crucial takeaway from Jeremy's experience is the importance of consistency. Regardless of the industry, ideas and initiatives must be implemented and followed through consistently for growth and development to occur. This consistency drives improvement, customer satisfaction, and overall success within the dealership.

Jeremy Stephens also emphasizes that leadership is not an innate quality, but a trainable skill. While some individuals may naturally possess certain leadership characteristics, anyone can become an effective leader with the right mindset and training. Developing oneself as a leader is the crucial first step in imparting that knowledge to others and building a culture of leadership within the organization.

To maintain a competitive edge in the automotive industry, it is crucial to attract and retain talented employees. By focusing on personal growth, cultivating leadership skills, and consistently exhibiting a commitment to excellence, individuals can create an environment of growth and development that attracts and retains exceptional talent. Whether you're a seasoned professional or a newcomer to the industry, these insights serve as a valuable guide in cultivating exceptional leadership skills and driving growth within your organization.

Takeaways

Quote

“When you start focusing on yourself, everything just kind of falls into place.” -Jeremy Stephens

Connect:

Jeremy Stephens

LinkedIn: www.linkedin.com/in/jeremyfixedops

Website: www.hiesterauto.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you're looking to optimize your parts management, visit www.partsedge.com.

Exclusive Sponsor - Fixed Ops Marketing: Elevate your profitability with Fixed Ops Marketing, a comprehensive marketing solution specializing in viral video marketing and full-service support for service departments. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today.

⚙️ www.fixedopsmarketing.com

🚘 www.linkedin.com/company/fixed-ops-marketing

Russell Hill is a Co-Founder & Managing Partner of FixedOPS Marketing, a company providing modern, effective service special coupons and full-service marketing solutions for automotive fixed operations.

The automotive industry is on the brink of a paradigm shift in fixed operations. With new technologies like AI and EV dominating the market, and customer satisfaction becoming increasingly crucial, dealerships and non-franchise entities face unique challenges and opportunities. In this episode of the Parts Girl Podcast, industry expert Russell Hill engages in an insightful conversation with Kaylee Felio, offering valuable insights for automotive professionals eager to stay ahead in this evolving landscape.

As Russell Hill highlights, technology plays a pivotal role in the success of fixed operations. By managing coupons effortlessly across multiple locations and increasing efficiency, advanced tools offer a competitive advantage, streamlining marketing efforts. Dealerships must invest in the right technology to optimize their operations and provide a seamless customer experience.

Moreover, a satisfied customer is a loyal customer. Russell Hill emphasizes the significance of customer satisfaction in the automotive industry, particularly during online experiences and face-to-face interactions. Dealerships must prioritize building strong relationships, understanding customer expectations, and providing exceptional service. Retention strategies should begin early on and continue well beyond the warranty period.

Selling tires has become a significant focus in fixed operations. Hill highlights the profitability and long-term benefits of selling tires. Not only is it the largest purchase customers make during the warranty period, but it also drives continued customer engagement even after the warranty expires. Transparency, technology, and building trust are crucial in this rapidly evolving sector.

In conclusion, podcast guest Russell Hill provides crucial insights into the future of fixed operations in the automotive industry. By embracing technology, prioritizing customer satisfaction, and capitalizing on opportunities within the tire industry, dealerships and non-franchise entities can navigate the evolving landscape successfully.

Takeaways

Quote

“Everything is about relationships. So if people like you and trust you, they'll buy from you.” -Russell Hill

Connect:

Russell Hill

LinkedIn: www.linkedin.com/in/russell-b-hill

Website: www.FixedOPSMarketing.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you're looking to optimize your parts management, visit www.partsedge.com.

Exclusive Sponsor - Fixed Ops Marketing: Elevate your profitability with Fixed Ops Marketing, a comprehensive marketing solution specializing in viral video marketing and full-service support for service departments. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today.

⚙️ www.fixedopsmarketing.com

🚘 www.linkedin.com/company/fixed-ops-marketing

Brandin Wilkinson is the Director of Leadership & Performance of Bannister Automotive Group. He has over 16 years of experience in the automotive industry, including 13 years in various management, executive, and ownership roles. He has helped dealerships grow their net profits by 320% in as little as 12 months by focusing the majority of his efforts on leadership instead of management.

In the automotive industry, leadership and influence play significant roles in shaping company culture, driving growth, and inspiring teams. In this episode of the Parts Girl Podcast, Kaylee Felio sat down with Brandin Wilkinson, a remarkable individual who has made a powerful impact on the industry. Brandin's journey, filled with transitions and personal growth, sheds light on the importance of leading by example and creating customized solutions for dealership teams.

Brandin Wilkinson emphasizes that each individual, regardless of their title, holds the power to make meaningful contributions and influence the broader industry. He encourages listeners to embrace their own ability to lead and to understand that such leadership can set off a positive chain reaction within a company’s culture.

He also stresses the importance of creating tailored solutions to address each dealership's unique needs and challenges, emphasizing that a one-size-fits-all approach is seldom effective. He advocates for understanding and addressing the specific aspirations and obstacles each team faces, fostering an environment conducive to meaningful growth and progress.

In addition to discussing leadership and solutions, Brandin Wilkinson touches on the pace of the industry and the potential pitfalls of constantly operating in high gear. He underscores the importance of taking a step back, reflecting on our actions, and understanding that slowing down is sometimes necessary for maintaining balance and well-being.

To conclude, the insights and experiences shared by Brandin Wilkinson in this episode serve as a powerful reminder of the individual’s potential to effect change and inspire. By leading by example, developing customized solutions, and focusing on personal growth, we can all contribute to positive transformations and success in our respective fields. Let us embrace these lessons and strive to make a lasting impact in our own industries.

Takeaways

Quote

“One person has the ability to influence an entire industry.” -Brandin Wilkinson

Connect:

Brandin Wilkinson

LinkedIn: www.linkedin.com/in/brandinwilkinson

Website: www.bannisterautomotivegroup.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you're looking to optimize your parts management, visit www.partsedge.com.

Exclusive Sponsor - Fixed Ops Marketing: Elevate your profitability with Fixed Ops Marketing, a comprehensive marketing solution specializing in viral video marketing and full-service support for service departments. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today.

⚙️ www.fixedopsmarketing.com

🚘 www.linkedin.com/company/fixed-ops-marketing

Joe Gibson is the Marketing Director at InteliChek, a company providing Dealers, Dealer Groups, and OEMs with a suite of unique, high-value products and services, as well as a powerful combination of strategic insight, business acumen, and an entrepreneurial spirit to help their clients keep pace in this intensely competitive and rapidly changing marketplace.

Have you ever wondered how dealerships determine their prices? Or maybe you've questioned whether you're getting a fair deal? Well, we've got just the episode for you! In this episode of the Parts Girl Podcast, Kaylee Felio sits down with Joe Gibson from InteliChek, a leading fixed ops data solutions company, to shed light on the exciting world of competitive pricing analysis.

Joe Gibson provides a fascinating glimpse into the innovative tools and services offered by InteliChek. Their pricing analysis tool works diligently behind the scenes, collecting data on competitors to create apples-to-apples comparisons.

One of the key takeaways from this episode is that dealership pricing is not always what it seems. Joe Gibson dispels the myth that dealerships are more expensive, unveiling InteliChek's studies that show dealerships can be only 20% more expensive on average, depending on the service.

Another important lesson from Joe's insights is the power of storytelling in marketing. Even for a data-based company like InteliChek, there's creativity to be found in delivering a meaningful message through emotional storytelling.

So, whether you're a dealership owner, a salesperson, or a curious car lover, this episode offers a wealth of knowledge about leveraging data to drive competitive pricing. Join Kaylee Felio and Joe Gibson as they discuss the cutting-edge solutions provided by InteliChek and how they are changing the game for dealerships across the country.

Takeaways

Quote

“I think being yourself and somebody that people trust goes a long way.” -Joe Gibson

Connect:

Joe Gibson

LinkedIn: www.linkedin.com/in/joe-gibson-178717216

Website: www.linkedin.com/company/intelichek

Podcast: www.intelichek.com/podcasts

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you're looking to optimize your parts management, visit www.partsedge.com.

Exclusive Sponsor - Fixed Ops Marketing: Elevate your profitability with Fixed Ops Marketing, a comprehensive marketing solution specializing in viral video marketing and full-service support for service departments. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today.

⚙️ www.fixedopsmarketing.com

🚘 www.linkedin.com/company/fixed-ops-marketing

Kelley Reis is an Automotive Consultant, Facilitator, Data Analyst, and CX Strategist, with over 20 years in the automotive industry. Her professional experience has spanned across variable and fixed automotive retail operations, from a single point franchise to the oversight of multiple franchises.

In the automotive industry, customer retention is a crucial aspect of dealership success. Happy, loyal customers not only bring repeat business but also serve as brand advocates. In this episode of the Parts Girl Podcast, Kaylee Felio is joined by Kelley Reis, an automotive consultant and facilitator to discuss how dealerships can improve customer retention by focusing on the customer experience.

One of the main challenges Kelley Reis highlights is the overcomplication and redundancy of dealership processes. In an effort to streamline operations and improve efficiency, dealerships often end up creating distractions that take attention away from the customer. 

Kelley also stresses the importance of utilizing technology resources effectively. Frequently, dealerships have multiple plugins and ancillary systems in place, resulting in redundant tasks for employees. Identifying these redundancies and streamlining communication channels can significantly improve efficiency and allow employees to focus on providing exceptional customer service.

Additionally, open communication among team members is vital for process improvement. Kelley advises dealership leaders to encourage their teams to share struggles and provide insights into existing processes.

In conclusion, enhancing customer retention in dealerships requires simplifying and streamlining operations. By eliminating distractions and focusing on the customer, dealerships can provide a personalized experience that builds customer loyalty. Utilizing technology effectively and fostering open communication will enable dealerships to continuously improve processes and deliver exceptional customer service.

Takeaways

Quote

“We need to slow down just a little bit and take a minute to really evaluate what our processes are." -Kelley Reis

Connect

Kelley Reis

LinkedIn: www.linkedin.com/in/kelley-reis-b4b41711

Email: [email protected]

Number: 404-569-0973

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com

This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you're looking to optimize your parts management, visit www.partsedge.com.

Exclusive Sponsor - Fixed Ops Marketing: Elevate your profitability with Fixed Ops Marketing, a comprehensive marketing solution specializing in viral video marketing and full-service support for service departments. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today.

⚙️ www.fixedopsmarketing.com

🚘 www.linkedin.com/company/fixed-ops-marketing

Paul J Daly is the founder and CEO of ASOTU: Automotive State of the Union, the only Dealer-owned media publisher in the Automotive Industry. He created it in response to the chaos and fear of the COVID shutdown in early 2020 with the founding belief that “When Dealers Band Together, No Crisis Can Win.” Kyle Mountsier then joined the vision in 2021, emphasizing the belief that a focused community can truly shift the culture and perception of the retail automotive industry.

In this episode of the Parts Girl Podcast, Kaylee Felio sits down with special guests Kyle Mountsier and Paul Daly. Together, they delve into their shared passion for the auto industry and their efforts to change its perception. They also discuss their collaboration, upcoming events, and their belief in the power of community and engagement within the industry.

The episode kicks off with a lively discussion about an event they organized, where they made sure all the booths had a consistent look without extravagant decorations, creating a cost-efficient and user-friendly experience for both large and small companies.

The conversation then takes a humorous turn as they recount their experience of picking parts based on a list provided by a parts manager. The process proves challenging and time-consuming, leading to a hilarious but memorable experience.

Throughout the episode, Kyle and Paul stress the importance of showcasing the people who work in different roles within the automotive industry, such as parts departments, technicians, and salespeople. They aim to challenge negative stereotypes and highlight the passion and sense of community that exists within these establishments. Their collaboration includes organizing events, providing insights, and even creating a TV series called "More Than Cars", which tells inspiring stories of real people in dealerships who have made a difference in their communities.

This discussion leads to their upcoming event, ASOTU CON, where they plan to continue sharing the thoughts and expertise of industry leaders, creating an engaging platform for industry professionals worldwide.

Join Kaylee, Kyle, and Paul in this inspiring and entertaining episode as they work towards elevating the auto industry's culture and changing its perception, one story at a time.

Get Your Tickets: ASOTU CON 2023 is just around the corner. Don't miss the opportunity to be part of this collaborative event. Get your tickets at www.asotucon.com/tickets.

Mark your calendars:

🗓 September 25-27, 2023

📍 Baltimore, MD

Takeaways

Quote

“Love people more than you love cars.” -Kyle Mountsier

“What we've done is really curated an environment and experience throughout the whole event." -Paul Daly

Connect:

Paul Daly

LinkedIn: www.linkedin.com/in/pauljdaly

Kyle Mountsier

LinkedIn: www.linkedin.com/in/kylemountsier

Websites: 

www.morethancars.tv

www.asotucon.com

www.asotu.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com