Inspired by the incessant overpayment demands of one-size-fits-all sports nutrition, Mike stepped deeper into the unknown with a passion for upsetting the industry, resulting in the birth of Blank's Sports Nutrition.

BJ and Jess first heard of Blank during episode 412, when Eli Hemming was fueling his winning streak on the trails with Mike's products. Then, after BJ had a major nutrition fail at Ironman Texas this year, followed by a crucial chat about carbs with pro-Penny Slater in episode 417, their household switched to Blank, and they haven't looked back.

Discussed in this episode:

Podcast Production: Bares Records

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Episode 430 Show Notes:

Blank's Sport Nutrition

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