On the 5x5 east coast book signing tour, I was asked “how do I perfect my initial evaluation with the patient to make sure they are getting what they want?”. As the expert you know exactly what the patient needs to get back on track, but they might have objections to a longer plan of care. Tune in as I explains how to overcome these common objections to PT. There is one tech company that uses this EXACT style of overcoming objections and it has made them the richest in the world, listen to find out which one it is.

One last thing, if you'd Like To DOUBLE Your Front Desk AND Treatment Room Conversions In Just 48 Hours - come and join Paul at his Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in his home of Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. Details are over in today's show notes.

Enjoy listening!

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Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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Today’s segment is from a staff training session I held in Woodcliff Lake New Jersey whilst on my 5 cities in 5 days book signing tour.

I cover how to get over the fear of hearing "no" from patients.

How to overcome the need for approval and, why needing approval holds you back from serving patients and living the life you want.

And P.S If You'd Like To DOUBLE Your Front Desk AND Treatment Room Conversions In Just 48 Hours - come and join Me at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to [email protected] and we can reserve your seat. Details are over in today's show notes.

Enjoy listening!

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode we tune into a staff training session I help at CJ Physiotherapy and Pilates in Portsmouth, NH. A clinic owner asked, “how do I market and sell to patients without using scare tactics?”.  The easiest way to take care of this concern is to keep the patient present in their treatment, and to not allow them to lose sight of why they originally hired you.

If you would like to work with me 1 on 1 where I will help you understand the in’s and outs of you business and how to plan for the coming business year, you need to attend my Sales Bootcamp workshop here in Celebration, Florida. The event will be happening the weekend of December 7th and 8th, just email [email protected] and my team will take care of you.

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

This one comes on the back of a call I had with a clinic owner from Washington a couple of days ago.

She told me after 22 years of running her clinic, she STILL doesn’t feel in control of it.

This is an all too common issue for many “experienced” clinic owners and on this podcast I share with you my thoughts on why this happens - and what you can do about it.

Enjoy the show. www.AcceleratorNow.com to enrol in the Marketing program I mention.

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

I’ve been using Facebook Ads at my clinic for about 7 years now; I was one of the very first to jump when Facebook announced its ads that were, at the time, only available to desk top users.

They worked back them - but they really exploded a few years later when ads were displayed in newsfeeds (do you remember Facebook without ads in your newsfeed?)

Over that time I’ve “plucked” many, many new leads and patients for my clinic and in this episode I share with you how we did that.

Facebook is very different from Google and once you understand why and how to use the two different media, you’re going to get much better results.

Note: Facebook Ads (and Google) is something we cover in depth in the New Patient Accelerator Program that starts next week. Enrol at: www.AcceleratorNow.com for the best price.

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

I’ve been using Google Ads at my clinic for over 8 years now; over that time it has been without ANY doubt the most consistent and most reliable method for attracting new patients.

In this podcast I share my thoughts on Google Ads, why it works, why every PT clinic should be using Google Ads and the difference in the type of ads you could run that will attract different types of patients to you.

More: Why the combination of Google and Facebook is now working better than ever.

Note: Google Ads (and Facebook) is something we cover in depth in the New Patient Accelerator Program that starts next week. Enrol at: www.AcceleratorNow.com for the best price.

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

In this one I talk to you about your Profitability Potential - and how many of you are closer than you think to achieving the big bucks!

What is more, to achieve your FULL PROFITABILITY you’re going to have to be UNREASONABLE with your demands for your self and from the people around you.

Enjoy the show - and if you’re wanting to enrol in the New Patient Accelerator Program, head over to www.AcceleratorNow.com or send an email to [email protected] if you have a question.

If you would like to watch this full video on YouTube Click Here

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

What is the whole point of starting a business? I believe that it is to live AUTONOMOUSLY and have the CHOICE to opt out of the dogmatic way of living and thinking that is the wreck and ruin of many people’s chances of success.

In this podcast, I start with why thinking Autonomously is so important for clinic owners, and then go on to explain some classic examples of how clinic owners are failing to do so – especially with their marketing.

It’s common to want referrals from doctors or wait for referrals to come in from “word of mouth” but as you’re about to learn, there really is a much better SYSTEM available to you for getting new patients at your practice.

Enjoy the show, and if you want to join the New Patient Accelerator Program that is mentioned on the show, enrol here now: www.AcceleratorNow.com or send an email to [email protected] if you have questions.

If you would like to watch this video Click Here

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I talk to a room full of clinic owners from the UK and Europe about how we get more buy-in from patients to having MORE sessions with us.  Most clinicians struggle with telling patients how many sessions they really need to achieve the outcome they want - mostly because there is so much fear and worry about push-back and what people think.   But 8 out of 10 times, when you give patients the choice of option "A" (one or two sessions to ease the pain), or option "B", (seven - eight to REALLY solve the problem) - they'll choose option B.  It's becoming more and more expensive to find the patients you need to make the profit that you want - the best news is, the choice is all yours.  Are you going to going to give them option A?  Or, are you going to give them the choice between option A and B, and really grow a profitable business?  Watch the show  - and find out how to increase your PVA, get patients to spend MORE with you, and finally put an end to worrying about what patients think for putting their best interests first.

Watch this video here - https://www.youtube.com/watch?v=KQV7Xj6BJHA

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

This one comes off the back of a question I was asked during Module 1 of my New Patient Accelerator program about why so many clinic owners marketing isn't working.

When you listen you'll discover one of the biggest marketing mistakes so many clinic owners make with their message, why it'll NEVER get people to say 'yes, and how to avoid it...

Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here:

www.paulgough.com/training

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com