This one is on the back of a coaching call I had with a clinic owner who told me her “marketing wasn’t working”. She’d started a clinic and no matter what she did, she couldn’t get any patients coming through the doors.

Starting a clinic without any understanding of how marketing actually works is very common – and a very painful experience when you’re living through it. It’s common to blame “the town” or the “insurance system” or “doctors” etc, but there’s actually 9 SPECIFIC reasons why you’re marketing might not be working and in the is podcast I walk you through them all. Think of it as a marketing success check list.

Enjoy the show. As mentioned on the call, the New Patient Accelerator Marketing Masterclass starts 30th September, head to this link to enrol in the class if you think your marketing isn’t working as well as you would hope: www.AcceleratorNow.com

Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here:

www.paulgough.com/training

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www.paulgoughbooks.com

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In today’s podcast we have put out a great Q/A Session I had with the author of “Profit First”, Mike Michalowicz. You will be tuning in as we started the session, hearing business owners get their questions answered about how to save for retirement, debt leverage, the semantics of a S-Corp, and so much more.

Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here:

https://ptprofitacademy.lpages.co/marketing-champs-2019/

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

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Welcome back to the Paul Gough Audio Experience, if you are looking for a solution to a demanding parent, todays episode is for you. Last week when I was traveling up the east coast for my staff training tour, I had a physio ask me what she should do with a driver- like parent. He wanted to get his daughter back on the basketball court as fast as possible but was not properly informed on what the treatment will provide. It goes much further than just pain relief, the healing and rebuilding of injuries children sustain require a PTs skill to ensure there will be no problems down the road. Tune in to find out how you can easily handle any objections you may receive from pushy parents.

Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here:

https://ptprofitacademy.lpages.co/marketing-champs-2019/

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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This podcast comes on the back of a question I was asked many times on the recent 5 x 5 Book Singing Tour on the East Coast last week…

The question was “why have you all of a sudden gone to a daily podcast?”

The answer might surprise you. It’s not as binary as “because I wanted to get more content out” or “because we want to grow the listeners”. It was more to do with the GROWTH PLAN that I’d created for the company over 18 months ago.

There’s lots of great business lessons to be learned but most importantly, lessons on AUTONOMOUS THINKING and ensuring you’re not getting sucked into the rat pack with everyone else, doing things, just because others are doing it and it appears popular.

Enjoy the show and here’s the link for the free Training I mentioned in the show: www.paulgough.com/training

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

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In today’s podcast you will hear me speak to a room full of clinic owners from UK and Europe at my most recent Mastermind event in Dublin about how important it is to not only develop your staff as employees, but also as people. I end the conversation on how to identify the current ‘obstacles’ in your business that are stunting your clinics growth and how to overcome them by keeping a subjective outlook on the “cause and effect” circumstances… what is actually causing this problem to arise?

Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here:

https://ptprofitacademy.lpages.co/marketing-champs-2019/

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

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🐦 Twitter/X: @ThePaulGough

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Do you have an issue converting on discovery visits? If you are giving them out to potential patients for free, one of the worst things you could do is to do so and have no value assigned to them. When a patient is unsure about your services, two things are important. First is to communicate what you offer to fix their problem, how your process works, eliminate all doubt they might have about you and your business. Second is to assign a value to that “free” visit. Once the patient understands what they will be receiving from you and your business, and the value attached to their experience, it leaves them much more comfortable to making a decision on if they would like to hire you.

The 5 cities in 5 day tour has been great, thank you to all of the clinic owners and staff that welcomed me into their clinic to do what I love, which is helping business’ grow and be successful. Tonight, I will be flying back to Orlando to be back in the Celebration office next week. Keep an eye out for the next tour that will be happening soon.

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

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Last night’s stop on the 5 cities in 5 days tour had the best turn out yet. We had over 15 staff members and 5+ business owners from the New Jersey and New York area. One question I was asked last night was “is there a point where I can be too friendly and personal with a patient?”. The front desk staff member was concerned that her ability to make a connection was impacting how they felt about her and the business she was a part of. Now there is not an issue with making a strong connection patients, but don’t let that distract you OR them on the reason why they are really visiting you, for treatment.

I hope you enjoy today’s episode, we are heading to Long Island currently for the last stop of this east coast book signing and staff training tour.

If you would like details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here:

https://www.paulgough.com/tour

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

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Welcome back to the Paul Gough Audio Experience. We are continuing the week of five cities, five clinics, in five days. Yesterday at CJ Physical Therapy and Pilates I was asked “How do I create a mindset shift within my staff to get on board with my plan?”. Listen in as I explain why she may never have a staff that is fully committed to her vision, but she can easily get a staff that is helping her toward her goal with their current values and goals in mind.

Today I will be in Woodclif Lake, New Jersey, just north of Newark. If you are in the area and would like to come for the training or grab a beer when we wrap up follow the link below for more information.

If you would like details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here:

https://www.paulgough.com/tour

--------

Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

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It is day three of the 5 cities in 5 days tour with me. Yesterday I traveled from Charlotte, North Carolina, to Hermitage, Pennsylvania to visit Anthony Roscoe and Marissa at Roscoe Physiotherapy. During yesterday’s staff training a great question was asked “What do you do to a patient that doesn’t want to pay cash/ out of pocket? And how do I handle it?” I took this question and re framed it asking “What should you do to make them want to become a cash paying patient?”.

Instead of asking “How do I react to a situation?” it is much better to ask, “How do I grow for a situation like this?” this will give you a better understand and preparation in the future for the same situation. I cover multiple angles on how you can establish yourself in your community to ensure that when a patient gives pushback on you being a cash clinic, or towards your pricing. Enjoy today’s segment, we cover a lot on this episode of the podcast and I can’t wait to head off to Portsmouth, New Hampshire to see Carrie Jose of CJ Physical Therapy.

Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here:

https://www.paulgough.com/tour

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Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

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Today I had the privilege to teach in Concord, North Carolina at Volk Pt. Where the situation of a patient that wanted an “experienced PT” was the Achilles heel for a short time. When there is a patient that has these demands it is important to understand where and why they are acting in such a way, and even more importantly, that you must sell them certainty in what you do.

Details of the Five Clinics, Five Cities, In Five Days, Book Signing Tour here:

https://www.paulgough.com/tour

--------

Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:

www.paulgoughbooks.com

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

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🐦 Twitter/X: @ThePaulGough

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