The Pet Photographers' Journal

In this episode of The Pet Photographers’ Journal, I chat with Gabi Kline Leon — an award-winning pet photographer known for creating bold, emotional images and consistently achieving $7K–$10K+ sales (including a recent $50K client!). Gabi shares how mindset, clear client communication, and purposeful pricing helped her build a sustainable, high-end business.

We unpack her client journey, pricing structure, how she markets her business, and the key shifts that helped her break through the $2K average sale plateau. Whether you’re just starting or feeling stuck with low sales, Gabi’s approach will inspire and challenge you to think bigger.

• Gabi’s journey into pet photography
• The structure of her pricing and what products clients actually buy
• The story behind her $50K client experience
• How she attracts high-ticket clients organically
• What to focus on if you’re stuck at lower average sales
• Marketing strategies that worked for her

Interested in being featured on a live coaching call?: Apply Here

• Instagram: @inaj.thepetphotoceo
• Contact: [email protected]
• Mentoring and Coaching for Pet Photographers: Learn More

• Website: gabiklinephotography.com
• Education site: gpp-e.com
• Instagram: @gavriella_petphoto_boca_raton

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

In this episode of the Pet Photographers Journal, host Ina J Photography delves into the critical topic of pricing and mindset in the pet photography business. She shares her personal journey from undercharging as a side hustle to recognising the importance of valuing her work. The conversation highlights the hidden costs of undercharging, including burnout and attracting the wrong clients, and provides practical steps for photographers to confidently raise their prices. Ina emphasises the need to confront limiting beliefs about money and to communicate value effectively to clients, ultimately encouraging listeners to take actionable steps towards a more profitable photography business.

Takeaways

• Many photographers struggle with pricing due to fear and limiting beliefs.
• Undercharging can lead to burnout and dissatisfaction in your work.
• Your upbringing and money beliefs can impact your pricing strategy.
• You cannot project your own financial beliefs onto your clients.
• High pricing can filter out clients who are not a good fit.
• Knowing your cost of doing business is essential for pricing confidently.
• Simplifying your pricing structure can reduce decision fatigue for clients.
• Creating a premium experience can justify higher prices.
• Confidence in communicating your pricing is crucial for success.
• Taking action on pricing changes can lead to significant business growth.

Review your pricing and ask: “Am I paying myself fairly for my time and talent?” Then DM Ina on Instagram to share your biggest pricing challenge.

Interested in being featured on a live coaching call?: Apply Here

• Instagram: @inaj.thepetphotoceo
• Contact: [email protected]
• Mentoring and Coaching for Pet Photographers: Learn More

What happens when you combine pet photography with a 10-acre farm, alpacas, ponies, chickens, and sunsets that take your breath away? In this heartwarming episode, Ina chats with Sarina Veliz of Fuzz Design Photography, based in Monteith, South Australia, about building a one-of-a-kind photography experience on her own property.

Sarina shares her journey of leaving Sydney, relocating to the countryside, and transforming a dream into a thriving business where every session is an adventure. From building her own photography studio to managing marketing, IPS sessions, and local events—this episode is packed with inspiration and practical insights for photographers considering using their space as part of the client experience.

What You’ll Learn:

• How Sarina turned a shipping container move into a thriving farm-based photo business
• Why clients travel from Adelaide for her unique sessions
• The value of combining outdoor photography with an indoor studio experience
• How she uses events and giveaways to build brand awareness and book clients
• Her honest insights on digital vs. product packages and maintaining profitability
• Tips for using your own property as a client-friendly photography location

Mini Takeaways:

• Treat every client like they’re a $1,000 client—even if they come for a free print
• The farm vibe helps clients and dogs relax naturally
• Make the booking journey simple and the experience unforgettable

🔗 Connect with Sarina Veliz:

• Website: ⁠https://fuzz-design.com⁠
• Instagram: ⁠@fuzzdesignphotography⁠
• Facebook: ⁠Fuzz Design Photography⁠

📣 Want to Be Coached on the Podcast?Apply for your live coaching session: ⁠https://forms.gle/oocMwawVB3de6aM29⁠

🎧 Follow Ina:

• Instagram: ⁠@inaj.thepetphotoceo⁠
• Website & Mentoring: ⁠https://www.inajphotography.com⁠

In this episode, Ina addresses the common issue of inconsistent client bookings in the pet photography business. She identifies three major gaps that may be causing this inconsistency: unclear offers, weak marketing rhythms, and leaky lead funnels. The discussion emphasizes the importance of having clear value propositions, a consistent marketing strategy, and effective client management systems. Ina provides actionable steps for photographers to improve their business practices and encourages them to focus on one area at a time for sustainable growth.

Mini Homework Included: Choose ONE focus area—offers, marketing, or lead conversion—and take a small, intentional step forward.

Takeaways

• You're not alone in facing client inconsistency.
• Many photographers struggle with the business side, not the creative side.
• Clear offers and value propositions are crucial for attracting clients.
• A weak marketing rhythm can lead to inconsistent client flow.
• Understanding your client's buying awareness journey is essential.
• Consistency in marketing is more important than intensity.
• Streamline your inquiry and booking process to avoid leaks.
• Implement a follow-up system for potential clients.
• Nurturing past clients can lead to repeat business.
• Building a sustainable business requires solid backend systems.

Apply for a live coaching call: ⁠https://forms.gle/oocMwawVB3de6aM29⁠

Follow Ina on Instagram: ⁠@inaj.thepetphotoceo⁠

Mentoring & Coaching Info: ⁠https://www.inajphotography.com/coaching⁠

Sign up for my marketing workshop wait list

⁠https://www.inajphotography.com/marketing-workshop-wait-list⁠

In this episode, Ina discusses the multifaceted nature of success in the pet photography business. She shares her personal journey from a stable government job to pursuing her passion and going into her pet photography business full-time, emphasising the importance of defining success on one's own terms. The conversation highlights the need for clarity in business goals, client relationships, and work-life balance, encouraging listeners to create a vision that aligns with their values and aspirations.

Takeaways

• Success looks different for everyone.
• It's important to define what full-time means for you.
• My journey to pet photography was sparked by personal loss.
• Transitioning to full-time photography requires careful planning.
• I invested in a business coach to set up my photography business.
• Burnout can occur when juggling multiple responsibilities.
• Success is not just about income; it's about freedom and fulfillment.
• Defining your ideal week can help clarify your goals.
• You should set your own targets for revenue and sessions.
• Don't chase someone else's version of success; create your own.

Apply for live coaching call at : ⁠https://forms.gle/oocMwawVB3de6aM29⁠

Follow me on Instagram ⁠@inaj.thepetphotoceo⁠

⁠Mentoring and Coaching for Pet Photographers⁠

Email: [email protected]

In this inaugural episode of the Pet Photographers' Journal, your host Ina J introduces the podcast's mission to support pet photographers in building sustainable and profitable businesses. She reflects on the closure of the Pet Photographers Club and the opportunity it presents for a fresh start. Ina shares her journey from a full-time public servant to a successful pet photographer, emphasising the importance of intentional business strategies and community engagement. The podcast will feature solo episodes, guest interviews, and monthly coaching calls to address common challenges faced by photographers.

Apply for live coaching call at : ⁠https://forms.gle/oocMwawVB3de6aM29⁠

Follow me on Instagram ⁠@inaj.thepetphotoceo⁠

⁠Mentoring and Coaching for Pet Photographers⁠

Email: [email protected]