This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity measures.<ul><li>Written by Tom Webster</li><li>Edited and narrated by Gavin Gaddis</li></ul> <a href="https://soundsprofitable.com/article/atlas-part-two/" rel="noopener noreferrer" target="_blank">Find the full article here.</a>

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity measures.Written by Tom WebsterEdited and narrated by Gavin Gaddis Find the full article here.

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity measures.<ul><li>Written by Tom Webster</li><li>Edited and narrated by Gavin Gaddis</li></ul> <a href="https://soundsprofitable.com/article/atlas-part-two/" rel="noopener noreferrer">Find the full article here.</a>

The Podcast Atlas, Part Two: What The Screen Adds

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Podcast Atlas, Part Two: What The Screen Adds

The Podcast Atlas, Part Two: What The Screen Adds

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