The landscape of marketing is evolving, and to keep up with these changes, contractors need to ditch outdated marketing tactics and embrace a modern approach. In this episode, marketing expert Savannah Gresham shares modern marketing strategies for residential contractors. She talks about sales, communications, and marketing to people on a needs-based basis vs. wants-based, limitations of traditional marketing methods, and tips and strategies for modern marketing.
In this episode, they discuss:
-
Savannah’s background and why she focuses on marketing for residential contractors
-
Difference between marketing to needs-based vs. wants-based customers
-
Traditional, outdated marketing methods – door knocking, flyers, billboards, etc
-
Modern marketing strategies — having a solid website, using social media, running targeted ads
-
Penalization by Facebook for using its tools and the mistakes contractors make with Facebook ads
-
Common mistakes that contractors make when trying to market themselves online —boosting posts instead of running full ad campaigns, not including an attractive offer in their ads
-
Tips for contractors to improve their online presence and social media strategies
-
How can contractors improve their sales techniques
-
When contractors should consider hiring a marketing agency vs. trying to do it themselves
-
Strategies for contractors when hiring a marketing agency
-
How can understanding personality types and communication styles help contractors be more effective in their marketing and sales efforts
-
How to connect with clients and have more natural, responsive sales conversations
Mentioned:
Mill Creek Marketing Website: https://millcreekmktg.com/
Modern Marketing for Residential Contractors Facebook Group: https://www.facebook.com/groups/modernmarketingresidentialcontractors
Savannah Gresham on Facebook: https://www.facebook.com/profile.php?id=100084920866433
Savannah Gresham on Ig: https://www.instagram.com/sav.gresham/
Links to resources:
Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
TWT Contractor Circle
TWT Contractor Power Circle
And follow his adventures in the pond world at:
Instagram
Facebook
TikTok