Imagine if you could ask your client to record 7 minutes of audio for you on a specific topic - which you could then transcribe and turn into all kinds of written content for them? That's the system copywriter Rananda Rich from The Ink Rat devised, and it's a genius way to save time and get the information you need for client projects, be that a blog post, email funnel, series of social posts or another form of content they're after. In this episode, we chat to Rananda about:

• How her 'Sparticles' service started - and how it's evolved
• What clients think of it and how it helps her own workflow
• The kinds of content she creates with client-supplied audio
• Repurposing audio from podcasts, webinars, Zoom meetings
• Creating a system for storing / managing the audio
• Other services you can offer like SEO and metadata
• Rananda's favourite tools and services

Resources

• Rananda's website and more info about Sparticles: https://www.theinkrat.com/sparticles/
• Find Rananda on LinkedIn: https://www.linkedin.com/in/ranandarich/
• Read our blog post on repurposing audio content https://www.rachelslist.com.au/blog/3-smart-ways-to-repurpose-audio-content/
• Check out Lynne's website: https://www.lynnetestoni.com/
• Check out Rachel's website: https://rachelsmith.com.au/
• Visit Rachel's List: https://rachelslist.com.au/
• Visit our sponsors, Rounded, for easy invoicing and accounting software (and if you're an RL Gold member, talk to us about how to get 20% off an annual subscription): https://rounded.com.au/