In this episode of Add To Cart, we are joined by George Hartley. Co founder of Bluethumb, Australia’s online art marketplace.  Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy.  They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US.  In this chat, George shares the life changing impact the marketplace has had on individual artists, the tech venture that Bluethumb made possible and how they have almost quadrupled their average order value since launching.

Links from the episode:

Bluethumb

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Questions answered:

• What do you have to think differently about when selling art online vs more traditional ecommerce stores?
• What is The Indigenous Art Code?
• How is Bluethumb helping Australian artists?

This episode was brought to you by…  

Shopify Plus

Deliver In Person

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: George Hartley from Bluethumb

George is co-founder and CMO/CPO of Bluethumb, Australia's largest online art marketplace. Prior to that he founded SmartrMail, a marketing automation company that was acquired by Relay Capital in 2022. He has a masters in Computer Science (Intelligent Web Systems) from RMIT, and is a (very) amateur musician.

You can contact George at LinkedIn

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