I’ve always believed generosity was supremely underrated. There’s something about givers that makes them attractive. There’s something about giving that is magnetic. If you’re a giver, people are just drawn to you. Think about it. The most generous person in your world, what do you think about when they come to mind? It’s probably someone you really admire and want to emulate. This isn’t just a great way to live your life. It’s also a great way to build your business. The truth is, being more generous is a great way to get more clients, increase retention and cut through the noise. In an effort to bring a bit more generosity this holiday season, I decided to bring John Ruhlin onto the podcast. John is the author of the book “Giftology”, and he’s an expert on how we can use generosity to maximize what we get out of our business. So if you’re looking for a strategy that will not only put more money in you pocket, but make you feel good in the process, make sure to give this episode a listen. In this episode you’ll learn: -How John gives gifts strategically. -How to deepen relationships with giving. -The best methodology for gift giving. -And much, much more.