Join Debra Chantry-Taylor, seasoned business advisor and host of the Better Business, Better Life podcast, as she sits down with Angela Pointon, President of 11outof11 Content Marketing & HubSpot Agency. In this engaging conversation, Angela shares her insights as a certified woman-owned business leader, EOS enthusiast, and Philly100 Winner, offering valuable advice on unleashing your inner thought leader, mastering the art of successful secret shopping, and optimizing your branding strategy for maximum impact.

Angela also discusses her passion project, the book "Stop Blending In," a comprehensive guide to establishing yourself as a thought leader in your industry. Tune in to discover actionable tips and strategies for achieving business success while enhancing your overall quality of life. Whether you're a seasoned entrepreneur or just starting out on your journey, this podcast is your go-to resource for transforming your business and personal life. Don't miss out on the wisdom and expertise shared by Debra and Angela - subscribe now to Better Business, Better Life!

HOST'S DETAILS:

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►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►See how she can help you: ⁠https://businessaction.co.nz/⁠

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GUESTS DETAILS:

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► https://www.linkedin.com/in/pointonangela/

► https://www.11outof11.com/

00:00 - Introduction

01:04 - The Journey from Photography to Marketing Mastery

03:19 - Navigating Marketing Clarity Amidst Changing Goals

05:12 - Redefining Marketing: Beyond Logos and Websites

10:37 - Crafting Personalized Customer Experiences

14:14 - Harnessing the Power of Database Growth

18:08 - AI: Your Creative Sidekick

22:16 - Unleashing Your Inner Thought Leader

25:24 - Secrets of Successful Secret Shopping

27:48- Branding: Are You Making the Right Impression?