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The Power of Options
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?
LINKS
Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden
“6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks
The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”
View all episodes
By David C. Baker and Blair Enns
4.9
250250 ratings
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?
LINKS
Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller
Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden
“6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks
The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”
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