In this episode of Minds at Work, Nathan talks with Rebecca Grone from 11:11 Media about Paris Hilton’s journey as a neurodiversity advocate and their collaborations with Understood.org, including joint campaigns for ADHD Awareness Month.

Rebecca shares how 11:11 Media weaves impact into every project — including Paris & Pups and Inclusive by Design — and how brands can build mutually beneficial partnerships that drive real change. 

She leaves us with an important reminder that it’s easy to advocate for what you authentically care about.

Timestamps: 

(01:33) How Paris Hilton became a neurodiversity advocate

(06:50) Going all in on impact and ADHD awareness with 11:11 Media

(09:48) Introducing Inclusive by Design, an original series on creating neurodivergent-friendly spaces

(17:02) What it means to be the “head of impact”

(19:00) Building a partnership between Understood.org and 11:11 Media

(24:13) Navigating personal and professional relationships when neurodivergence is part of the mix

For a transcript and more resources, visit Minds at Work on Understood.org. You can also email us at [email protected].

Understood.org is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give.

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