November 22, 2024

The Power of Partnership: Lessons from a Collaborative Creator Campaign of Top Unique Stays in New England

53 minutes

Meet returning guests Monique DeLorenzo and Kerri Gibson, two visionary short-term rental operators who recently piloted an exciting marketing partnership.

A couple of months ago Kerri came on the show to share a vision that she and Monique had to bring together four distinct properties, a pair of talented creators, and a shared goal of curating the ultimate New England road trip experience.

In this episode, Kerri and Monique discuss what the results of this first-of-its-kind collaboration were…

Tune in to hear:

The birth of a boutique road trip: How Monique and Kerri turned a bold idea into a full-fledged marketing campaign in partnership with the folks at Lumen Camps and The Maine Cabins.

Lessons learned from the journey: From wrangling tourism boards to selecting the perfect collaborators, they share what worked—and what they’d refine.

How boutique stays align with shifting traveler preferences: Why personalized, design-forward accommodations are capturing consumer spending.

The long-term vision: How Monique and Kerri plan to turn this road trip campaign into a blueprint for regional hospitality experiences across seasons.

Why engagement is everything: The surprising metrics—from Instagram followers to DMs—that show their strategy resonated with audiences.

Alright friends, without further ado, get ready to meet Kerri and Monique.

Connect with Kerri

Connect with Monique

This episode is brought to you by the Short Term Rental Forum hosted by IMN!

Join me this January 15-16 at the Miami JW Marriott for the premier Short Term Rental Forum hosted by IMN—the industry leader with over 30 years of experience! I'll be speaking at the forum, and you’ll have the chance to network with 400+ top investors, operators, property managers, lenders, and tech providers in the Short Term Rental space.

It’s the must-attend event of the year to elevate your business strategy and connect with the industry's best. Don’t miss out – the super early bird rate expires Friday November 22nd and you can use code BTS for an extra 15% off this lowest available rate. Register now at events.imn.org/str25 – I’ll see you in Miami!

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at joinjourney.com/alliance.

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By Zach Busekrus

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