In this episode, I’m joined by Sylvie di Giusto, an internationally renowned expert on personal branding, leadership, and decision-making. With twelve books to her name and a client list that includes top executives and global companies, Sylvie brings a wealth of knowledge on how perception shapes success.

We dive into why first impressions matter so much in estate agency and how agents can move from operating on autopilot to showing up with intention. Sylvie breaks down her Five Cornerstones of Decision-Making—visual, behavioural, verbal, digital, and social intelligence—and how each one can help agents build trust, attract clients, and elevate their reputation in a competitive market. We also touch on unconscious bias, managing digital footprints, and how to have difficult conversations that actually strengthen credibility. Whether you’re just starting out or looking to refine your personal brand, this episode is packed with insight and actionable advice.

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