Dustin Hillis and Ron Alford on The Power of Possible and why they co-authored their forthcoming book, Redefining Possible. Join our host, Dan Moore, as he talks with these two record breaking achievers about faith, confidence, and the power of redefining what you believe is possible. Prepare for impact!

More About Ron Alford:

Ron is a Senior Partner and the VP of Recruiting at Southwestern Coaching. He was the former Regional Sales Director for Southwestern Advantage responsible for recruiting, training, mentoring, and managing more than 600 salespeople over 19 years. He is an expert when it comes to recruiting, sales training, and coaching individuals and teams to reach higher than they ever imagined.

He is a company record holder—personally achieved the highest level of sales 70 times with Southwestern—and a leadership record holder—coaches and trained more than 10,000 producers, which is more than any other manager in the 158-year-old Southwestern history. He also personally coached and trained six of the top 10 lifetime salespeople in the history of Southwestern.

He lives with the strong belief that true success and enduring joy comes from principle-centered living… that’s the foundation, and everything else flows from there. Ron is an endurance athlete, having completed many marathons, triathlons and “ultramarathon” events.

More About Dustin Hillis:

As Chief Executive Officer of Southwestern Family of Companies, Dustin Hillis is leading the vision and strategy to make Southwestern Family of Companies the largest and most impactful privately-owned company worldwide by 2048. Under his leadership the company has grown from 19 to 25 businesses and is well on its way to reaching its goal of being the largest and most impactful company world-wide.

In addition to being CEO of Southwestern Family of Companies, Hillis is a Co-Founder of Southwestern Consulting, a sales and leadership coaching, keynote speaking and personal empowerment firm that helps clients around the world drive sales performance through the use of time-tested principles and proven methodologies. He remains the head of Southwestern Coaching. With more than 100 fully dedicated Southwestern Consulting Certified Coaches operating in seven countries, the business has helped over 14,000 clients grow their incomes by more than 25 percent on average. The coaching business grew at 60 percent per year for the last 8 years before Hillis took on the role of CEO of Southwestern Family of Companies.

As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a profit of more than $100,000 in 14 weeks. That sales record still stands today. With a degree in psychology and experience knocking on thousands of doors, Hillis is an expert in buying, selling, management behavior and how to adapt to the way people want to be communicated with.

Hillis is the co-author of Navigate 2.0: Selling the Way People Like to Buy, and the co-creator of the sales training curriculum Top Producer’s Edge, Manager’s Edge and Executive Edge. His latest project Redefining Possible (co-authored with Ron Alford) is set to release in early 2021.

Dustin Hillis has traveled the world to deliver keynote speeches in multiple countries including Singapore, Scotland, London, Estonia, Latvia, Lithuania, Peru, Columbia, Canada, and all across the United States. He is a regular guest teacher covering the Cycle of the Sale for business students at Vanderbilt University.

In 2019, Hillis was named to Nashville Business Journal’s 40 Under 40 list. He’s a frequent guest on podcasts and has been featured in a variety of media outlets such as E...