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What is the best way to convince someone to donate to your organization? How can you maintain relationships with donors to bring in more donations from them in the future? These questions are crucial to the success and long-term growth of organizations, and the answers are not always simple! On this episode, host Meghan Speer sits down with Matt Hussey to discuss strategies for persuading people to donate and maintaining long-term relationships with donors through the power of storytelling.

Matthew Hussey is the Lead Strategist & Founder. Throughout his career, he has raised millions for charities across North America. He leads a growing team of fundraisers working to grow the direct response fundraising programs to create more “generosity experiences” for donors and organizations alike. Since starting Generosity X, he has been recognized as an award-winning entrepreneur (BC Business 30 under 30). His business has quickly become a recognizable marketing agency for charities looking to grow. Generosity X is on track to double the team in 2024.

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