Explore how the StoryBrand framework can transform your real estate business. In Garrett's Skool call he unpacks how storytelling connects with clients, how to position yourself as a guide—not the hero—and why clarity in your messaging is critical for both impact and growth.

From identifying your ideal client to crafting a clear action plan, Garrett shares real-life insights on how to serve first responder families and niche markets with empathy, authority, and Gospel-centered purpose.

Whether you're just starting out or looking to level up, this episode will help you simplify your marketing, clarify your message, and lead clients with confidence.

🔑 Key Takeaways:

• The mission is the Gospel. The method is real estate.
• Clients are the heroes; agents should be the guides.
• Stories sell—use them to connect and convert.
• Empathy and authority build trust with your audience.
• Know your avatar and speak directly to their needs.
• Clarity in your plan leads to client confidence.
• Share your own story to make deeper connections.
• A well-defined niche creates more opportunities.
• Visualizing both success and failure motivates action.
• A clear message attracts the right people—and repels the wrong ones.

📘 Chapters:

00:00 – Introduction and Purpose of the Gathering
01:52 – Understanding the StoryBrand Framework
06:12 – Identifying the Character and Their Problems
11:45 – Defining the Guide: Empathy in Real Estate
17:47 – Creating a Clear Plan for Clients
24:37 – Balancing Empathy and Authority
27:19 – Visualizing Success and Failure
32:45 – Understanding the Client’s Story
39:30 – Finding Your Niche in Real Estate
44:27 – Trusting the Process & Serving the Community

⭐️ Rate & Review:
If this episode challenged or encouraged you, leave a 5-star review and share it with another Christian agent who needs to hear this message.

Resources & Opportunities:

📩 Join the Movement:
➡️ Pre-order Garrett's Book - The Balanced Breakthrough - HERE

📩 Are you tired of the hustle? Download my free guide: 3 Lies Christian Agents Believe—and the Truth That Will Set You Free
🔗 https://www.210collective.com/podcast

📞 Want to be in Business with Garrett and Christian agents around the globe? Schedule a call with Garrett to learn about the 2:10 Collective on the eXp Realty platform
🔗 https://calendly.com/garrettmaroon/210collective

🙌 Join Garrett’s FREE online community for Christian agents who want to sell 3-4 homes/month:
🔗 https://www.skool.com/servingnotselling/about

📩 Send Garrett your Hampton Roads & Richmond, VA buyer/seller referrals:
🔗 7572662876

📲 Follow Garrett on Instagram for more insights and encouragement!

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