#017 and Part 7 of Build A Candle Business series. 

**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **

This week I shares eight effective marketing strategies for candle entrepreneurs to implement before officially launching their businesses, drawing from his experience growing Garsnett Beacon Candle Company and now launching a completely new brand.

• Start locally by telling everyone about your business and collecting in-person feedback at markets and vendor events
• Begin email collection immediately, even with just a password-protected "coming soon" page
• Choose 1-2 social media platforms where your target audience already spends time
• Use content pillars: educational, inspirational, connection, and promotional posts for balanced content
• Partner with local creatives and complementary businesses for collaborative marketing
• Join and contribute to local Facebook groups and community initiatives
• Create blog content that tells your brand story and appeals to your target audience
• Send strategic press releases to local media outlets who love featuring small businesses
• Strategic gifting to community leaders who can amplify your message
• Use fundraisers and collaborations to build local awareness
• Recycle social media content every 6-8 weeks since only about 10% of followers see each post

Grab our free content calendar at candlebusinesspro.com/socialmedia to plan your monthly marketing content using our proven four-pillar approach.

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