The Premium Power Bull Sale was started in 2021 by some Beefmaster Breeders who saw a need for an elite Beefmaster bull sale in the heart of the Florida cattle industry. 

It was a great pleasure to visit with Lauran Lyssy, with Lyssy Beefmasters, and Colson Cannon, with Cannon Cattle, about the Premium Power Bull Sale.

Not only do they sell the bulls in Florida, but they are also developed in the Florida climate from weaning through sale time. Their bulls are born and raised along the Gulf Coast and are ready to work in any environment. Their priority is to raise bulls for the commercial cattleman, with an emphasis on longevity, fertility, and natural muscling. The bulls are raised on a forage-based diet and undergo a feed efficiency test at the Southern Beef Performance Center in Williston, FL, at Etheridge Cattle Company. When their bulls come out of the efficiency test, they are turned into grass traps and developed as naturally as possible until sale time. The genetic base for Premium Power Bulls is among the longest-tested performance genetics in the breed, and they continue to performance-test their bulls for their customers. Bulls from their sale come with all their weights and measures, carcass ultrasound, and efficiency data, such as RFI and ADG. This year's Premium Power Bull Sale is held on November 7th at 1 PM ET at the Cattleman's Market of Okeechobee in Okeechobee, FL, and will be broadcast on DV Auctions, Inc.

The Premium Power Bull Sale

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