[Mom Mode, CEO Energy]

Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I’d have a lot to say.

In this episode, I’m sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you’re not a parent, this will hit home—because so many of us are building our businesses with goals that don’t actually match the life we want to live.

We’ll cover:

• What I used to prioritize in business (and why it no longer works)

• What I would’ve done sooner to protect my time, energy, and sanity

• How to build your business to support your future self—whatever that looks like

• Why life-first scaling isn’t just for moms, and how to start doing it now

Links Mentioned:

• [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint

• Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde

• DM me on Instagram: https://www.instagram.com/meganyelaney

[STRATEGY SHIFT]

Feel like you’re always creating content, but still not seeing the client flow you want?  It’s time to ditch the content hamster wheel and focus on what ACTUALLY drives demand.

In this episode, I’m breaking down how to simplify your content strategy without sacrificing visibility or value. If you’ve ever thought, “I’m posting all the time but nothing’s happening,” this one’s for you.

You’ll learn:

• The real difference between visibility and demand (and why you need both)

• The mistake most coaches make when trying to “stay consistent”

• Why one clear message is more powerful than 10 good posts

• My favorite way to repurpose content to do less and convert more

 

Links Mentioned:

• [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint

• Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde

• DM me on Instagram: https://www.instagram.com/meganyelaney

 

[BEHIND THE BUSINESS]

This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn’t my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date.

We’re talking real numbers, real client data, and real strategy.

Inside this episode, I break down:

• Total sales vs. cash collected (and why that matters)

• VIP vs. Base clients and where every single client came from

• What my email list data revealed about buying behavior

• The 3-part pre-launch runway that made all the difference

• Why this felt like a “comeback launch” and what shifted in my approach post-motherhood

If you’re prepping for a launch, or wondering why your offers aren’t converting the way they used to: this is a must-listen.

Links Mentioned:

• [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint

• Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde

• DM me on Instagram: https://www.instagram.com/meganyelaney

 

This isn’t your typical strategy-packed episode: today, you’re getting a heart-to-heart.

I’m coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here:

✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final “Pretty Awkward” episode before we come back as Business, Not As Usual 🎉

But more than just a “new look,” this rebrand represents something so much deeper for me. In this episode, I’m sharing:

• What postpartum did to my identity as a CEO (and why I wasn’t prepared for it)

• How motherhood has actually made me a stronger, more intentional business owner

• The “comeback” moment that sparked this new season of life & business

• Why I only share from the scar, not the wound, and how that’s changed the way I show up online

• What’s coming next for the podcast and why I’m taking a short break

Plus, some real behind-the-scenes of the launch, life with the twins, and the beautiful chaos of entrepreneurship.

If you’ve ever questioned who you are in this season of life…or wondered if you can still “do it” after a major life change, this one’s for you.

I hope this inspires you to keep going, lean in, and build a business that truly fits the life you want NOW: not the life you used to have.

Links & Mentions:

→The rebrand is LIVE! Check out the new website here: https://meganyelaney.com/

 

→Apply for The Distinctive Edge: https://meganyelaney.com/tde

 

→Watch the “Define Your Edge” live series replay (available until June 11!): https://meganyelaney.com/define-your-edge 

 

I’ll see you back here in a few weeks when we relaunch as Business, Not As Usual — can’t wait. 💛

 

If you’ve been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen.

I’m joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who’s walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch. 🙌

Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process delivered results.

Inside this convo, you’ll hear: ✅ How Brittany finally nailed her origin story (after trying to piece it together for years on her own) ✅ How her original 5-step process became a clear 3-phase method that now SELLS ✅ Why just having her origin story and process clarified was worth the entire investment ✅ How this new clarity led to her sold-out launch — and made selling feel more natural and fun ✅ How content creation has become so much faster and easier (less than 2 hours a week!) now that she knows exactly what to say

Brittany is such a great example of how even experienced, multi-passionate entrepreneurs can make huge leaps when they finally clarify their core message and client journey.

Ready to make a leap with her inside of The Distinctive Edge? DM me “TDE” or apply here: https://meganyelaney.com/tde 

 

→Follow Brittany on Instagram: https://www.instagram.com/brittany_herzberg/ 

 

If you’ve ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you.

Today I’m talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet.

But Sabra’s path wasn’t instant. When we started working together, she was still feeling hesitant about whether she was “qualified enough” to claim her expertise — sound familiar?

(🙋‍♀️ Been there. So many of my clients start here.)

Inside this convo, you’ll hear: ✅ How Sabra went from general macro coach → to confidently claiming her spot in the gut + hormone space ✅ Why creating a clear process + framework became the game-changer in her messaging ✅ The moment she saw her name getting tagged as the expert in her niche (and what that did for her confidence + referrals!) ✅ How her referrals skyrocketed once her message got clearer ✅ What helped her balance TDE (and her clients!) while being a busy mom of 4 boys (!!)

And perhaps most inspiring — you’ll hear Sabra’s honest take on what it was like to invest in herself again after some initial hesitation, and why it paid off tenfold.

Ready to define your edge — so you’re the obvious choice for your people?

The Distinctive Edge is open for enrollment! This is the exact process Sabra used to clarify her niche, nail her message, and attract more dream clients.

If you want to… → Get known for what you do best → Create content that’s easier to write + attracts the right clients → Fill your offers with more aligned, ready-to-buy people

Then this is for you. Apply here → https://meganyelaney.com/tde

Or DM me “TDE” on Instagram and let’s chat: https://www.instagram.com/meganyelaney/ 

→Follow Sabra on Instagram: https://www.instagram.com/sabracawbywellness/ 

Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th.

In today’s workshop you’ll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing.

What We Covered:

✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and how to shift it) ✅ A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching.  

Time Stamp Breakdown:

• 9:35: The 3 Places Your Sales Message is Breaking Down
• 17:58 How to Sell vs Overexplain Your Offer
• 24:12 Quick Cash Strategy 1: The Private Invite
• 25:40 Quick Cash Strategy 2: Referrals
• 27:06 Quick Cash Strategy 3: Lite Launching
• 35: 37 The Different a Distinctive Edge Makes

The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form 

 

What happens when you finally know how to tell your story — and SELL with it?

In this episode, I’m joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama.

Before TDE, Julia struggled to explain what made her approach different — and felt like just “another macro coach” in a noisy market.

After defining her Distinctive Edge and building a clear business story + framework? → She had her biggest cash month ever → She relaunched her group program → She started confidently selling in the DMs

Tune in to hear how Julia rebuilt her message, boosted her confidence, and created demand — all in just a few months.

→Follow Julia on Instagram: https://www.instagram.com/eatmorewithjulia/

→Ready to find YOUR Distinctive Edge? DM me “TDE” on Instagram or apply here: https://meganyelaney.com/tde 

 

What does it really look like to go from unclear offers… to $40K contracts?

In this episode, I’m joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program.

Before TDE, April struggled to explain her process to potential clients and close high-value deals.

After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business

Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients.

→Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/ 

→Ready to build YOUR Distinctive Edge? DM me “TDE” or apply here: https://meganyelaney.com/tde 

 

Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th.

In today’s workshop we’re helping you see how your Distinctive Edge shifts your content from “helpful” to holy sh*t, I need this” and what happens when your content finally starts pulling weight for you.

 

What We Covered:

✅A simple framework to start emotionally connecting through your content ✅A deeper understanding of why your educational posts aren’t converting, and how to fix it ✅One small messaging tweak that’s helped my clients sign 3–5 high-ticket clients from a single post

 

TIMESTAMPS:

6:48 - What's Not Working Anymore and Why 12:38 - Two Main Content Formulas That Are Working 15:57 - Your Storytelling Blueprint 18:29 - Perspective Shifting Content 28:41 - The Distinctive Edge You Need

The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree: https://meganyelaney.com/tde#application-form