What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: <a href= "https://www.instagram.com/itsaprilwilhelm/">https://www.instagram.com/itsaprilwilhelm/</a> →Ready to build YOUR Distinctive Edge? DM me "TDE" or apply here: <a href= "https://meganyelaney.com/tde">https://meganyelaney.com/tde</a>

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/ →Ready to build YOUR Distinctive Edge? DM me "TDE" or apply here: https://meganyelaney.com/tde

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: <a href="https://www.instagram.com/itsaprilwilhelm/" rel="noopener noreferrer">https://www.instagram.com/itsaprilwilhelm/</a> →Ready to build YOUR Distinctive Edge? DM me "TDE" or apply here: <a href="https://meganyelaney.com/tde" rel="noopener noreferrer">https://meganyelaney.com/tde</a>

[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you.

Here's what to expect:
 🎯 Strategy episodes that don't require hustle
 💬 Real-time behind-the-scenes of my own messy middle
 🎙️ Expert convos with people who break the rules and still win
 💡 And raw, honest "heart-to-hearts" that make you feel less alone in the process

Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome).

Connect with Me:
*Over on Instagram: @meganyelaney
*Check out my Website www.meganyelaney.com

*Formerly known as The #PrettyAwkward Entrepreneur Podcast

Business

Entrepreneurship

Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here's what to expect: 🎯 Strategy episodes that don't require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest "heart-to-hearts" that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast

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[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

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