The Profitable Play Podcast

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode goes over two re-targeting strategies I LOVE to build your business assets like your email list and also get more SALES-- all while spending MINIMAL money and time to do so.

EPISODE LINKS:

Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode goes over a TOP of funnel ad strategy. In essence, getting NEW eyes on your business, ALL the time, spending as little as possible!

EPISODE LINKS:

Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

In this 3-part episode series, we will be going over the basics of creating evergreen Facebook and Instagram ads-- meaning ads that can be automated and run in the BACKGROUND of your business-- while you focus on more important things. This episode lays the foundation for the next 2 episodes-- so don't skip it!

EPISODE LINKS:

Marketing Junkie Episode 53: https://podcasts.apple.com/us/podcast/053-facebook-v-apple-everything-you-need-to-know-how/id1465587823?i=1000503709844

Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

Last episode, I talked about how to find potential opportunities to decrease some of your costs, especially if your business model has shifted at all since opening and your volume is different than expected.

But what happens if you can’t decrease a specific price? Or, worse yet, what if you are facing price INCREASES?

In this episode I share how to know when you need to raise prices, and how to go about it in a way that will upset your customers the LEAST (remember, you can never please everyone).

EPISODE LINKS:

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

In this episode I share terms and conditions you want to think about adjusting and negotiating to save on your monthly operating costs. The opportunities are THERE, I want to help you find them.

EPISODE LINKS:

Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

While I teach this strategy in much more detail in my paid programs, in this episode I break down the basics of how we crafted a creative strategy to reward our BEST customers AND give ourselves a quick cash boost whenever we found ourselves facing an unexpected cost or bill. Remember, use this one sparingly, but it can be very powerful!

EPISODE LINKS:

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

Since you are likely MOST in touch with your accountant and/or bookkeeper this time of year (hello tax season!) use this opportunity to create an exit strategy and transition plan-- because you truly NEVER know when or why you may want to sell or exit your business. In this episode I discuss updating the valuation of your assets, what a buyer will want to see, what reports you should be generating monthly-- and more-- to ensure you get the MOST profit possible from a sale.

P.S. If you are thinking about selling- hire a broker to help! But this is more regarding what to do BEFORE you are seriously considering selling!

EPISODE LINKS:

Creating Standard Operating Procedures: https://apple.co/3sOKwCB

Watch on YouTube: https://www.youtube.com/watch?v=AZtdTrwRFSQ&t=148s

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

Consider this episode to be your permission slip and your plan-of-action whenever a family member or a friend asks for a discount or a free service from one of your main sources of revenue!

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking

I am kicking your week off with a topic that no one really likes to talk or hear about– let alone deal with– and that is competition. But this episode is important, so don't skip it!

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking

Blogging Checklist: www.michelecaruana.com/blogchecklist

Book More Birthdays Challenge: www.michelecaruana.com/freebirthdaychallenge

Get more FREE traffic to your website, spend less time on social media, stand out against your competition, and get leads while you REST (or do more important things in your biz) through STRATEGIC blogging optimized for Search Engines like Google!

Blogging Checklist: www.michelecaruana.com/blogchecklist

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

Want to read instead of listen?: https://www.michelecaruana.com/blog/how-blogging-can-help-your-facility-book-more-birthday-party-clients-with-no-ad-spend

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS