The Profitable Play Podcast

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking

Since I decided to talk about email templates during the last episode, I decided to give you ONE more episode this week about creating documented systems in your business, because it can get addicting as I mentioned in the last episode, so I figured I would take advantage of that high you might be on so we can continue implementing.

Let's talk about the WHY and HOW of SOP's! 

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

My Media Kit: https://www.michelecaruana.com/mediakit

In the last few episodes, we talked about how to get more eyes on your business and how to better convert them once they do find you. So I am going to switch gears a bit and share one time saving tip that will help you immensely once you DO start getting lots of interest and inquiries about booking your services.

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

Changing this one simple thing on your event titles (and more!) can make a big difference in bookings and sales.

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

My Media Kit: https://www.michelecaruana.com/mediakit

As local brick and mortar business owners, we often find ourselves in the position of proposing or being pitched a partnership of some sort.

Whether you’re being pitched to, OR whether you’re on the other side of the table– a media kit for YOUR business can help both parties make a more informed and data driven decision. And if you follow my YouTube channel or my marketing junkie podcast, you know I LOVE data-driven decision making.

In this episode you’ll learn what a media kit is, how it can both save your business money AND help with growth, how you can easily create one for free, what information you should include, how often you should be updating it, AND where you can view mine.

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking

Did you know that there are around 6 (but quite possibly many more if you've been operating a while!) people you ALREADY have in your network that can change the way you write your own business copy? 

(And by the way, copy is basically any words that we use to sell or share our products and services. This includes what you see on websites, but it also includes emails we write, social media captions, ads– all that stuff.)

Copy has more of an impact on the number of bookings and customers you convert than nearly ANYTHING else-- more than design, more than fancy pictures, more than fun social media videos.

And as business owners we are SO close to our own business, so when we write our own copy, we often forget about some of the most basic points and elements that are SO significant and so necessary for our prospective customers to read.

So let's CHANGE that and increase our conversions from our copy TODAY!

This play of the day might take a while to complete-- but don't worry, you have the entire weekend for implementing this one! So don't overthink it, just DO it!

What's Working 2021-22 Guide: www.michelecaruana.com/whatsworking

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Negative feedback will happen NO MATTER WHAT. 

And here’s the good news: it will all be ok.

Now, I am not perfect, in this area especially. I have made some major mistakes in dealing with online reviews and criticism that still haunt me to this day.

So learn from my experience here and follow these quick tips and you will prevent yourself from making the mistakes I did when handling negative criticism.

And with the play of the day, we are going to start taking this process OFF your plate entirely.

Extended Episode: https://apple.co/34GHDeq

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

Think about this scenario. You woke up crazy early to get some work done, you ran around all day doing errands for your business, you answer emails through your baby's nap time, and you showed up at closing to help clean.

Then, as you're feeling super accomplished: it comes in. A 1-star google review. In my experience, there is NO way to ruin a passionate business owners day than a negative review, especially if its not something constructive. Because let's be honest, some customers can be downright NASTY.

So, how do you react? If you're like how I was in the beginning, it made me want to give up. 

THIS simple strategy helped me handle negative comments and truly saved my sanity at times. The important thing is to NEVER let nasty reviews or feedback (again, we love constructive feedback! I'm not talking about that here. I'm talking about trolls who just comment to hurt) prevent you from doing the amazing work you're doing.

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

If you are like most brick and mortar business owners, you probably feel a sense of overwhelm when it comes to posting on social media. And if you are like most, you likely have SO much you want to share and you have tons of services and products to offer, but that overwhelm often leads to inaction and just NOT posting.

I wanted to share with you an exercise you can complete today that really helped me make sure I was sharing everything I wanted to on social media while still rotating through different topics and keeping my content fresh.

Indoor Playground Business Courses: https://bit.ly/37yCxAC

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE Book More Birthdays 5-Day Challenge: https://www.michelecaruana.com/freebirthdaychallenge

ASANA: www.asana.com

If you are anything like me, when I have a lot going on and there are a ton of moving parts happening in my business, I lose sleep over what fell through the cracks that day.

I want to share this (FREE) LIFE-CHANGING organizational and project management tool with you that will make your life easier and your team’s work environment more peaceful and productive.

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Follow on YouTube: youtube.com/playcafeacademy

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

Did you know that businesses who have a powerful WELCOME sequence for their new subscribers can see 89% more revenue ($) from their email marketing efforts and 332% more sales (# of sales), according to Active Campaign?

Today I am sharing WHY a welcome sequence is so important (a few points I bet you haven’t thought of) and exactly HOW to implement this in your business today–

You KNOW your business needs not just a welcome EMAIL but a SERIES of email, what I am referring to today as a welcome sequence– to acclimate new folks into your business community and move them closer to a visit or a sale, so why don’t you have one yet?

Let’s prioritize and fix that TODAY.

For more list-building resources:

TUTORIAL For Today's Play Of The Day: https://www.youtube.com/watch?v=P8T7JoVr65k&t=14s

On YouTube: youtube.com/watch?v=KLkD6B2SGvA

Michele’s Instagram: instagram.com/itsmichelecaruana/

Michele’s Website: www.michelecaruana.com

Play Cafe Academy: www.michelecaruana.com/playcafeacademy

TOOLS & OTHER LINKS:

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD

Questions and Support: [email protected] 

TOOLS:

Wellness Living POS and Branded App Software

Play Space Brain (Mention This Podcast For Special Pricing!)

Simplify and Scale with 50% OFF WellnessLiving

Active Campaign Free Trial

Free Demo of Aluvii All-In-One POS