In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. 

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Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc

Classic VW ad: https://tinyurl.com/52t4xny2

Avis "Try harder": https://tinyurl.com/4k93t3zv

Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk

The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf