The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.

And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!”

Well, a whole lot more than you think!

Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for.

Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, experiencing and feeling) and what they desire instead if you want to make consistent sales in your business.

And this is something you can’t outsource to ChatGPT.

The successful businesses are those that are deeply connected and tapped into what their community needs and wants, and they deliver on it again and again.

And what better wizard to chat about this with than the magical Anita Siek?

Anita is a lawyer turned brand strategist and copywriter, and CEO of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don't do normal create a dent in their industry through the power of psychology and words.

Anita's work has been featured on Forbes, Boss Babes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia's largest insurance group, IAG, Challenge DV (formerly known as Australia's CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.

I KNOW you’re going to love this conversation and Anita!

So let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• Why consumer psychology is an essential ingredient in your copywriting 
• How you can use consumer psychology to uplevel your copy and content game
• Anita’s thoughts on two hot topics – ChatGPT and the impact of the current economic climate on purchase decisions

Connect with Anita Siek

• Follow Anita on Instagram at https://www.instagram.com/anitasiek/ 
• Download 5 e-lessons to cannonball your copy game at https://anitasiek.com/freebie 
• Listen to the Brandfetti podcast at https://plinkhq.com/i/1464154049?to=page 
• Find out more at https://wordfettigroup.com/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
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Video Link: https://youtu.be/WY8-lVlLhWE