In this episode of Add To Cart, you could say my guest is ‘relationship goals’... the ‘JayZ and Beyonce’, the ‘Posh and Becks’, the Rob Godwin and Olivia Carr of brand - customer connection.  Dan Ferguson is Chief Marketing Officer at Adore Beauty.  He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. In this chat, Dan shares everything you need to know about app strategy, including how to avoid deletion, the dos and don’ts of SMS marketing and what matters most in the game of ideas.

Links from the episode:

Adore Beauty

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Questions answered:

• What’s Adore Beauty’s differentiator in market?
• How do you create an ideas culture?
• Tell us about Adore Beauty’s app strategy

This episode was brought to you by…  

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About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Dan Ferguson from Adore Beauty

Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast.  Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles.  Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.

You can contact Dan at

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