The Pubcast with Jon Loomer

One of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.

While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

Jon used Resemble.ai to clone his voice for this episode. What do you think?

It's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain types of remarketing that are absolutely still useful. And if you aren't using them, you're missing an important opportunity.

You may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...

Jon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you.

1. Shame 2. Acceptance 3. Dealing with It Productively

I have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.

What is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using that tool?

Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon).

Topics covered...

0:23 Music, CDs, minidisc players, and what they're drinking (Corona and Manic Confidence Hazy Enough IPA).

5:00 The work Joel's team does for Jon as well as feelings on Cloudflare, Zaraz/GTM for pixel and API management, and the biggest mistakes people make with their websites.

19:15 Other tools and plugins that Joel recommends.

23:27 Preparing for GA4.

29:45 Preparing for AI and how it might integrate with websites; the impact to search referrals, jobs, and roles; and AI-generated content.

You can find Joel at glassmountains.co.uk and on TikTok at @glass_mountains and @thejoelhughes (for guitar stuff!).

There is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.