The Pubcast with Jon Loomer

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. Here's how they work...

Conversion numbers in Ads Manager rarely match up with other sources. One of the many reasons for this is view-through conversions. Here, I talk about what they are, when they might happen, and why they've been controversial.

You can now create custom audiences based on engagement with your product catalog. There are a couple of primary benefits to this over a typical website custom audience that should be useful for ecomm businesses.

Three months ago (on November 6, to be exact), I started an experiment. I wanted to see if I could reach all of my Facebook followers with a single ad. In this episode, I walk through what happened -- including some seriously weird and unexpected things -- and what I learned from it.

If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks like and what your ultimate customer looks like so that you can reach them.

If you're using both browser events from your pixel and server events from the API, you are probably sending the same events for each. This way, the API may pick up some events that the browser pixel does not. Of course, it's then important that Facebook runs a deduplication process to eliminate duplicates and prevent double-counting. Here, I walk through how to view your deduplication rate...

While cold, broad targeting is becoming increasingly popular, I still find warm targeting to be incredibly effective and important. This is especially the case for content creators like me, who attract website visitors to engage with free content. I then need to separate those levels of engagement to re-engage them or present a relevant product or opt-in. Here's exactly what I do...

Do you use custom web events to track, optimize for, and target actions that fall outside of standard events? I do! Here, I walk through the various events that fire on my website to help represent quality traffic, video engagement, and podcast engagement. I even explain how you can test my events!

Maybe you use your own formulas to determine the performance of your Facebook ads. You can actually use these formulas to create custom metrics that can be added as columns to your reports. Here's how!