I recently spoke with Clint Butcher, the founder of EZ Gains, a company that has quickly grown into one of the most respected names in triathlon aerodynamics components in just a few short years.
 
What makes Clint’s story compelling isn’t just the products,  it’s how the business began.
EZ Gains started in the front room of Clint’s home. No factory. No investors. Just an idea, a willingness to experiment, and long evenings spent hand-making rear wheel disc covers alongside his daughter.

What began as a simple, practical solution for athletes chasing marginal gains gradually evolved into something far more significant.
 
Through persistence, curiosity, and a refusal to follow the easy or conventional path, EZ Gains grew into a company now supplying aerodynamic components and bottle carriers to some of the best triathletes in the world. That growth didn’t come without risk. Like most genuine entrepreneurial journeys, it involved uncertainty, setbacks, and moments where walking away would have been the safer option.
 
Instead, Clint chose to commit. He backed his belief in the product, trusted the process, and kept building, even when conditions were far from ideal. That willingness to act under uncertainty, to continue despite adversity, is the hallmark of true entrepreneurship. 
EZ Gains is a reminder that innovation in sport doesn’t always come from big budgets or established brands. Sometimes it comes from a living room, a shared belief, and the courage to take a gamble on an idea worth pursuing.
 
This is what building something meaningful looks like, not overnight success, but earned progress shaped by conviction, resilience, and a relentless commitment to doing things properly.