The Real Women Real Business Podcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jennifer Lemmert, an award-winning communications consultant who went from losing her corporate job during the pandemic to building a thriving six-figure business while raising three young children. Jennifer shares how she shifted from identifying as a “freelancer” to owning her role as a CEO, and how that mindset change transformed her brand, her confidence, and her results.

Listeners will hear how Jennifer reframed mistakes as powerful brand stories, why women often sabotage their executive presence without realizing it, and how embracing authenticity can elevate authority and influence. Jennifer and Shauna Lynn discuss the importance of aligning passion, profits, and progress to avoid burnout, and offers clear steps to start shaping an executive brand that truly resonates.

If you’re ready to stop downplaying your expertise and start leading with confidence, this conversation will inspire you to rethink how you present yourself and your business. Tune in, and share it with another woman entrepreneur who needs this encouragement today.

Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

Timestamps:

• (00:02) - (06:30) - Meet Jennifer Lemmert and hear how losing her job led to becoming an accidental CEO
• (06:31) - (14:44) - Learn how her early mistakes shaped her business and why niching down created momentum
• (14:45) - (23:09) - Explore the subtle ways women undermine their executive brands and how to shift the narrative
• (23:10) - (35:19) - Hear how setbacks can be transformed into brand stories that attract the right clients
• (35:20) - (42:00) - Gain actionable steps to define your executive brand and align passion, profits, and progress

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Jennifer Lemmert

• Learn more about Jennifer: https://www.jenniferlemmert.com/
• Follow Jennifer on Instagram: https://www.instagram.com/jenniferlemmert/
• Follow Jennifer on Linkedln: https://www.linkedin.com/in/jenniferlemmert/

About Jennifer Lemmert

Jennifer Lemmert is an award-winning PR & communications consultant who helps leaders shine and employees connect, making a powerful impact at their companies and in their industries. Her passion is helping executives enhance their brand stories to inspire trust and action in the people who matter the most. When she's not guiding the C-suite, Jennifer is a wife to a Navy reservist and mom to 3 rambunctious boys under 8.

In this transformative episode of The Real Women Real Business Podcast, Shauna Lynn reframes procrastination not as a personal flaw but as a message from your subconscious. With relatable stories and practical insights, Shauna Lynn shares how to recognize when procrastination signals a skill gap, a need for processing time, or a mismatch with your true priorities.

Listeners will gain powerful strategies to shift from frustration to clarity. From creating SOPs that simplify overwhelming tasks, to using energy-aware scheduling and the Pomodoro method, to setting up an “idea parking lot” that keeps shiny distractions from derailing your progress, Shauna Lynn delivers actionable tools that any entrepreneur can apply immediately. She also reveals how “productive procrastination” can fuel creativity and why tuning into these signals can help you grow as both a leader and a CEO.

If you’ve ever wondered how to turn wasted time into your business’s hidden advantage, this conversation will change the way you see your daily habits. Tune in, reflect on your own patterns, and share this episode with a friend who could use a fresh perspective on procrastination.

Timestamps:

• (00:00) - (04:20) - Shauna Lynn Simon reframes procrastination as a subconscious message, not a character flaw
• (04:21) - (12:45) - Three types of procrastination signals and how to recognize their meaning
• (12:46) - (22:10) - Practical solutions like SOPs, audits, and batching to make tough tasks manageable
• (22:11) - (34:30) - Time management strategies including Pomodoro, the two-minute rule, and energy-aware scheduling
• (34:31) - (48:00) - Turning procrastination into productive pauses, red flags to watch for, and reclaiming lost revenue

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Take the accidental CEO assessment: https://www.aboutshaunalynn.com/ceoquiz

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kirsten Graham, CEO of Six Figure Business Coaching, to dismantle the "solo CEO" myth that holds so many women back. Kirsten shares how true growth only happens when you stop trying to do it all and start spending your time where it counts most.

From outsourced bookkeeping that helps you understand your profit margins to done-with-you lead funnels that actually convert, Kirsten reveals how strategic delegation can multiply your income and give you your time back. But this isn’t just about saving time; it’s about building a business that actually works for you. With humor, real-life examples, and practical insights, Kirsten walks listeners through how to know when to delegate, how to find the right support, and what to look for in a VA or team member, plus why SOPs are the unsung heroes of scale.

Whether you’re overwhelmed by tasks or hesitant to let go of control, this episode will leave you inspired to lead with confidence and clarity. Tune in for an honest conversation that might change how you run your business.

Timestamps:

• (00:02) - (04:15) - Meet Kirsten Graham and explore how delegating transformed her multiple businesses
• (07:45) - (11:58) - Why doing your own bookkeeping is costing you time, money, and energy
• (15:20) - (20:10) - The power of lead magnets, landing pages, and affordable tech support
• (27:45) - (32:55) - Overcoming the mindset of “I can do it better myself” and letting go of perfection
• (40:03) - (44:44) - How to find the right VA, avoid common hiring mistakes, and build strong support systems 

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Kirsten Graham:

• Learn More About Kirsten: https://sixfigurebusinesscoaching.com/
• Double Your Income with a Marketing VA: https://outsourcingforbosses.com/
• Follow Kirsten on Facebook: https://www.facebook.com/SixFigureBusinessCoaching
• Follow Kirsten on Instagram: https://www.instagram.com/sfbizcoaching/
• Follow Kirsten on YouTube: https://www.youtube.com/@sixfigurebusinesscoaching
• Follow Kirsten on LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/

About Kirsten Graham:

Kirsten understands that time is the most valuable asset for business owners. That’s why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income.

What if your team stopped waiting to be told what to do - and started leading with you?

In this power-packed episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by Hall of Fame speaker and business growth expert Meridith Elliot Powell to explore what it truly takes to lead in a world defined by rapid change. If you’re tired of shouldering the full weight of your business while your team merely ticks off tasks, this episode offers a blueprint for genuine change.

Meridith breaks down how to stop being the bottleneck in your business and start building a team that takes initiative, thinks critically, and drives results without constant hand-holding. She shares her simple but powerful Ask for Change system that shifts your team out of task mode and into solution mode - without sacrificing quality or control.
 If you’re ready to lead a team that moves the business forward with you (instead of waiting on you), this conversation will change how you lead forever.

Timestamps:

• (00:02) - (04:15) - Meet Meridith Elliot Powell and her journey from reactive leadership to entrepreneurial teams
• (04:16) - (12:30) - Why leaders must embrace uncertainty as an opportunity instead of resisting change
• (12:31) - (22:10) - Moving from hero leadership to transformational leadership and empowering teams
• (22:11) - (34:45) - The Ask for Change system and practical tools to rewire team thinking
• (34:46) - (47:20) - Building consistency, spotting progress, and the one big takeaway for entrepreneurs.

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn:https://www.aboutshaunalynn.com/coachme
  
• Learn more about the show: AboutShaunaLynn.com/podcast

Meridith Elliot Powell:

• Learn More About Meridith Elliot Powell: https://www.meridithelliottpowell.com/meeting-planners/
• Follow Meridith on Facebook: https://www.facebook.com/MeridithElliotPowell/
• Follow Meridith on YouTube: https://www.youtube.com/user/meridithepowell
• Follow Meridith on LinkedIn: http://linkedin.com/in/meridithelliottpowell
• Follow Meridith on Instagram: https://www.instagram.com/powellmeridithelliott/

About Meridith Elliot Powell:

Meridith Elliott Powell is a Hall of Fame Speaker, award-winning author, and business growth strategist known for transforming uncertainty into a competitive advantage. Her high-energy, engaging programs are packed with actionable insights, empowering audiences to take bold steps toward success. With deep expertise in sales, leadership, and navigating change, Meridith equips leaders and sales professionals to embrace disruption, build resilience, and achieve exponential growth.

In this powerful episode of The Real Women, Real Business Podcast, Shauna Lynn explores why many entrepreneurs only take action after facing painful setbacks and how to shift into a more proactive approach to leadership. Through relatable stories (including a jaw-dropping cockroach incident in a staged home) and hard-won lessons, Shauna Lynn reveals the hidden costs of procrastination, underpricing, weak boundaries, and neglected systems.

Listeners will gain clarity on how to set contracts and policies that act as true boundary-setting tools, why pricing for sustainability (not survival) transforms your energy and income, and how small, consistent actions today can protect your future self from burnout and regret. With her trademark mix of honesty and encouragement, Shauna Lynn challenges entrepreneurs to stop learning everything the hard way and instead build habits, systems, and support networks that make business not just profitable but genuinely enjoyable.

Tune in to hear how you can stop waiting for the “cockroaches” in your business before making the changes you already know you need. Share this episode with a fellow entrepreneur who could use a reminder that prevention is always easier than repair.

Timestamps:

• (00:00 - 02:30) - Why We Only Change After a Crisis
• (02:31 - 09:10) - Contracts, Cockroaches, and Costly Lessons
• (09:11 - 17:45) - Boundaries, Pricing, and Avoiding Burnout
• (17:46 - 25:50) - Systems, Delegation, and Building Smarter Habits
• (25:51 - 32:00) - Choosing Prevention Over Pain in Business

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Ep #71, "Manifest Big, Move Boldly, and Rewire Your Mind for Abundance with Victoria Gallagher": https://www.aboutshaunalynn.com/rwrb-podcast-episodes/manifest-big
• Practical Law Of Attraction: https://amzn.to/4nl8Bw1

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Dr. Anne Dranitsaris, a psychotherapist, leadership coach, and author of the upcoming book Not Broken, Just Delayed. Together, they challenge long-held ideas about codependency, reframing it not as a disorder but as a developmental delay that keeps entrepreneurs, especially women, stuck in survival mode instead of thriving.
 Anne shares how self-protective patterns like people-pleasing, undercharging, and avoiding conflict often show up in entrepreneurship. She explains why so many women settle for “just enough” and how this mindset limits both growth and fulfillment. Through her unique lens, listeners are invited to rethink boundaries, entitlement, and negotiation - not as selfish acts, but as essential steps toward stepping fully into their authentic power.
 This conversation is equal parts inspiring and practical, offering listeners fresh ways to shift their thinking and begin rewiring long-standing habits. Tune in for eye-opening insights, journal-worthy prompts, and a transformative reframe that could change the way you lead your business and your life.
 If this episode resonates, don’t keep it to yourself - share it with someone who needs to hear it today.


Timestamps:
(00:02) - (04:15) - Meet Anne Dranitsaris and her codependency reframe
(04:16) - (15:40) - People pleasing and undercharging in business
(15:41) - (27:05) - The trap of the “just enough” mindset
(27:06) - (41:22) - Boundaries, entitlement, and negotiation
(41:23) - (55:10) - Shifting from fear to potential

Resources:

• Set up a free Coaching Assessment Call with Shauna Lynn: AboutShaunaLynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Anne Dranitsaris

• Learn more about Anne: https://annedranitsaris.com/
• Read Not Broken, Just Delayed (available Oct 15, 2025): https://amzn.to/45VUcyx  (affiliate link)
• Follow Anne on Facebook: https://www.facebook.com/people/Anne-Dranitsaris-PhD-Author/61563895542900/
• Instagram: https://www.instagram.com/anne_dranitsaris_author/
• Youtube: https://www.youtube.com/@DranitsarisHilliard
• LinkedIn: https://www.linkedin.com/in/annedranitsaris/
• Read More Books By Anne: https://www.amazon.ca/stores/Anne-Dranitsaris/author/B00DW3WHKS?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

About Anne Dranitsaris:

Anne Dranitsaris, Ph.D. – Author, Psychotherapist, and Developmental Expert.
Anne Dranitsaris, Ph.D., is a psychotherapist, leadership coach, and author who has spent over four decades helping people break free from the self-protective patterns that keep them stuck. Drawing from neuroscience, Jungian psychology, and attachment theory, she guides individuals and organizations to move beyond codependency, Imposter Syndrome, and people-pleasing to live from their Authentic Self.
Her new book, Not Broken, Just Delayed, reframes codependency as a developmental delay rather than a disorder—showing readers how the survival strategies that once kept them safe now hold them back. With compassion and clarity, Anne offers a roadmap for healing that empowers people to stop abandoning themselves, reclaim their emotional needs, and step into the lives they were meant to lead.

In this inspiring episode of the Real Women, Real Business Podcast, Shauna Lynn sits down with Gabrielle Tongol, also known as Gabs, whose accidental journey from fitness coach to CEO of Assist-Her Agency is anything but typical. What began as a side hustle in college turned into a multi-six-figure agency helping overwhelmed entrepreneurs reclaim their time, mental energy, and vision for growth. Gabrielle shares candid lessons from her early days juggling roles, the moment she realized she had to step into her identity as a CEO fully, and how building a team was the key to sustainable impact.

Listeners will gain powerful insights into redefining leadership, navigating mindset blocks around delegation, and structuring businesses that work for life, not the other way around. Gabrielle’s approach to scalable support, team culture, and honest self-reflection offers a refreshing take on what it really takes to grow without burning out.
If you're building something meaningful and feeling stretched too thin, this episode is your invitation to build better. Share it with a fellow accidental CEO.
 Timestamps:

• (00:02) - (02:30) - Meet Gabrielle Tongol: From fitness coach to agency CEO
• (07:15) - (09:00) - The moment she embraced being a CEO
• (18:42) - (21:10) - Building a team and letting go of control
• (31:45) - (34:00) - What entrepreneurs really want: freedom and sustainability
• (47:20) - (49:00) - The one mindset shift that changes everything

 Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

 Gabrielle Tongol:

• Learn more about Gabrielle: https://assistheragency.com/
• Follow Gabrielle on Instagram: https://www.instagram.com/agencybygabs/?hl=en
• Follow Assist Her Agency on Instagram: https://www.instagram.com/assistheragency/?hl=en
• Follow Gabrielle on TikTok: https://www.tiktok.com/@assistheragency
• The 5 W's of Delegation: https://assistheragency.com/freebiedelegation-gabs
• Check out the SOP Guide: https://assistheragency.com/freebiesops-gabs
• For the ClickUp lovers, we're hosting a FREE live event in September on the 10 ClickUp Mistakes You're Making & How To Fix Them: https://gabrielle-tongol.mykajabi.com/10mistakes_gabs

 About Gabrielle Tongol:
Gabrielle Tongol, known online as Gabs, has been a self-employed entrepreneur since 2014 - evolving from fitness coach to influencer, and now CEO and founder of Assist-Her Agency. She leads a powerhouse team that supports overwhelmed entrepreneurs in reclaiming their time and mental real estate, all while blending personal branding with sustainable, values-driven business growth. With over a decade of experience, Gabs now mentors aspiring agency owners and leads her team with heart, proving that building a thriving business doesn’t have to come at the cost of your well-being.

If your to-do list seems to grow faster than you can cross things off, and every task feels equally urgent, you’re not alone. In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon speaks directly to entrepreneurs buried under endless to-do lists and constant urgent demands. She shares her simple yet powerful decision-making filter designed to cut through the noise, reduce overwhelm, and refocus your time on what truly fuels your business and your life.

Shauna Lynn unpacks why so many business owners fall into the “accidental CEO” trap, working harder but seeing little progress, and how decision fatigue and reactive habits are keeping you stuck. She reveals the two critical questions that can immediately clarify where your time is best spent, plus she shares her PowerPlay filter that helps you confidently choose what to keep, delegate, or eliminate.

If you’re ready to stop spinning your wheels, protect your energy, and focus on work that drives revenue and joy, this episode will give you the clarity and tools to start today.

 Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Learn more about The Real Women Real Business Mastery Program: https://www.aboutshaunalynn.com/rwrb
• Book your Profits, Passion, and Progress Alignment Session and get your own custom PowerPlay Profit Filter: https://www.aboutshaunalynn.com/powersession
• Read 'Who Not How' by Dan Sullivan and Dr. Benjamin Hardy: https://amzn.to/4oTEJXW

What if you stopped waiting until you felt “ready”... and just built the business anyway? Shauna Lynn welcomes Amanda Kaufman, founder of The Coaches Plaza and host of The Amanda Kaufman Show. With over $2 million in revenue and a mission to help coaches scale without social media burnout, Amanda shares what really happens behind the glossy success stories.
From starting her business with just eight names to quitting her corporate job in four months, Amanda reveals how necessity, direct outreach, and imperfect action fueled her growth. She challenges common myths around profitability, marketing, and visibility, offering a bold yet practical approach to building a sustainable coaching business.

Her philosophy? Wealth loves time, but success loves speed.

Listeners will gain insight into the mindset shifts, sales clarity, and workflow systems that separate dabblers from leaders. Amanda also shares her unique take on vanity metrics, profitability, and how to grow a brand that aligns with your values.

This episode is packed with truth bombs, tangible advice, and permission to do it your way, just faster.

 Timestamps:
(00:01) - (00:02) - Meet Amanda Kaufman
(04:15) - (04:16) - Building a business from just 8 names
(12:40) - (12:41) - Sales vs. marketing: the real difference
(28:05) - (28:06) - What it really means to scale sustainably
(41:55) - (41:56) - Final advice: do what matters to you

 Resources:

• Set up a free Coaching Assessment call with Shauna Lynn: AboutShaunaLynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

 Amanda Kaufman:

• Learn more about Amanda Kaufman: https://thecoachesplaza.com/home?_atid=LpNr6o6Al5JLM97Og8gcr04f9CxQPM
• Get your Coaching Message Assessment Scorecard: score.thecoachesplaza.com
• Follow Amanda on Facebook: https://www.facebook.com/ChatwithAmandaKaufman/
• Follow Amanda on Instagram: https://www.instagram.com/theamandakaufman
• Watch Amanda on Youtube: https://www.youtube.com/@theamandakaufmanshow
• Follow Amanda on TikTok: https://www.tiktok.com/@thecoachesplaza
• Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandackaufman/

About Amanda Kaufman:
Amanda is the founder of The Coach's Plaza and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world.

With over 18 years of business consulting experience, Amanda Kaufman shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.

In this new episode, Shauna Lynn sits down with Stacey Brown Randall, author of 'Generating Business Referrals Without Asking', to reframe everything you think you know about building a referral-based business. After her first business failed, Stacey knew she had to approach client acquisition differently. What she created was more than a strategy; it was a complete reimagining of how relationships drive revenue.

Stacey shares how she turned a personal need into a science-backed framework that has helped thousands of entrepreneurs generate consistent, high-quality referrals without resorting to awkward asks, manipulative tactics, or gimmicks. She breaks down the often-misunderstood psychology behind referrals, explains why they don’t belong under prospecting or marketing, and offers a powerful new lens: the “three-legged stool” of sales. Listeners will learn how to nurture referral sources through intentional, meaningful touchpoints and why a handwritten thank-you note might be the highest ROI move you make this year.

Whether your business is new or scaling, this episode will challenge you to think deeper, show up better, and build something truly sustainable by putting people first.

Timestamps:

• (00:02) - (01:30) - Introduction; Meet Stacey Brown Randall and her contrarian approach to referrals
• (04:10) - (08:15) - From business failure to breakthrough; How Stacey built a second, sustainable business
• (15:45) - (20:10) - The science of referrals; Why relationships matter more than tactics
• (31:00) - (36:45) - The truth about referral sources; How to identify and nurture them
• (49:10) - (52:00) - Where to start today; Stacey’s simple, high-impact first step

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Learn more about LuAnn Nigara: https://luannnigara.com/

Stacey Brown Randall:

• Learn more about Stacey: https://staceybrownrandall.com/
• Follow Stacey on Facebook: https://www.facebook.com/StaceyBrownRandall
• Follow Stacey on Instagram: https://www.instagram.com/staceybrownrandall/
• Follow Stacey on YouTube: https://www.youtube.com/@referralswithoutasking
• Find Stacey on LinkedIn: https://www.linkedin.com/in/staceybrandall/
• Generating Business Referrals Without Asking by Stacey Brown Randall: https://amzn.to/3IwDwWv

About Stacey Brown Randall:

Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, author of the forthcoming book The Referable Client Experience (October 2025), and host of the Roadmap to Referrals podcast.

Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more.

She received her Master’s in Organizational Communication and is married with three kids.