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Francine is a farmer, mom of four, and co-founder of the Mulberry Tree App - a farm-to-fork platform that lets consumers buy ingredients directly from local farms, with no listing fees, no middleman, and no data selling. She and her husband built it from scratch, self-funded, while navigating mold illness, alpha-gal syndrome in their family, and a bunch of scammers! They launched the app in January 2025.
We talk through how the app works, why convenience is the real barrier between consumers and local farms, and what it actually takes to build something like this without outside funding or corporate backing. Enjoy :)
What we talk about:
- How the Mulberry Tree App works - farm-to-fork recipes, local farmer discovery, 24/7 farmers market
- Why they don't charge farmers listing or marketing fees
- Facebook censorship of farm products during COVID and why it pushed them to build their own platform
- The grassroots marketing approach: vendor events, merchandise, one-on-one outreach
- Alpha-gal syndrome - what it is, how misinformation is hurting people, and why the app has 300+ alpha-gal-safe recipes
- Mold illness, raising four kids on a farm, and the tribulations behind building the business
- The case for food sovereignty and why 77 farms closing per day is a national problem
Timestamps:
0:00 — Intro
1:10 — What is the Mulberry Tree App?
6:45 — How it handles the convenience problem for consumers
12:00 — The origin story - a dream, a husband, and no coding experience
18:30 — Facebook censorship and why decentralization matters
26:00 — Grassroots marketing: vendor events, shirts, 400 downloads in two weeks
32:00 — Consumer patterns and what makes the app experience different
39:00 — The town square, courses, live animal listings, and cottage industry sellers
47:00 — Growing up on farms, moving to Arkansas, raising kids outside the system
54:00 — Mold illness, alpha-gal, and the year their son was on steroids
1:04:00 — Why most businesses fail and why they didn't
1:09:00 — Final thoughts: know your farmer, know your food
How to Support Francine:
Download the app via their website
Connect with her via X
Ashley Armstrong is a first-generation regenerative farmer and co-founder of Strong Sistas, a health platform born out of her own autoimmune diagnosis. She built Angel Acres Farm in Southwest Michigan from the ground up, producing corn- and soy-free eggs, and went on to found Nourish Food Club - a cooperative network of small regenerative farms supplying clean, transparently raised food directly to families.
What We Cover
Timestamps
00:00 – Ashley's health crisis and path to farming
06:30 – Building Angel Acres from scratch
13:00 – Lessons from 12 years of competitive golf
18:45 – How Nourish Food Club works
26:00 – Why cheap and quality food can't coexist
33:30 – The 100-year shift away from saturated fat
42:00 – How corn and soy changed pork and chicken
49:30 – Phytonutrients in pasture-raised meat
56:00 – Why grocery labels are meaningless
01:03:00 – The problem with indoor farming
01:09:30 – Bureaucratic bullying and the jerky incident
01:17:00 – Why small farm costs are structurally higher
01:28:00 – Where consumers can start
Links
Website
Instagram
YouTube
Regenaissance YouTube Channel
About The Podcast: The Regenaissance Podcast explores the people, farms, and ideas rebuilding our food system from the ground up.
Baird Maple Syrup Farm in Vermont has been producing maple syrup for over a century. I visit with farm managers and sugar makers, Jacob and Jenna Baird. Jenna is the fifth generation of her family to work this land.
What We Cover
Timestamps
00:00 — Welcome to Baird Farm: 107 years of maple and dairy history
02:00 — Why it's so hard to keep a farm across generations
08:00 — Sap vs. syrup: what you're actually pulling from the tree
09:00 — How to read a maple syrup label (and spot the fakes)
11:00 — How vacuum tubing works and why it doubles production
17:00 — How tapping actually works: drilling, spouts, and tree health
21:00 — The production season: a 6-week window from February to April
34:00 — Farm succession: leasing to own and navigating family transitions
43:00 — Reverse osmosis and the sugar house: how sap becomes syrup
47:00 — Sugar maple vs. red maple: how to tell them apart in the bush
Connect with Jason & Baird Farm:
Website
Instagram
Follow our Youtube Channel
Farmer Stories pulls the best conversations from The Regenaissance archive - real voices from American farmers on the systems, economics, and communities shaping food and land in the US.
Triple Oaks Farm is a family-run regenerative farm in Virginia, raising pastured pigs and other livestock with a focus on food sovereignty, stewardship, and community.
Timestamps:
00:00 – Biblical dominion and why he left USDA butchers
06:00 – PSE meat explained: what stress does to pork quality
09:00 – Electro stunning abuse and burn wounds on the meat
16:00 – USDA butcher threatens to ice him out as a customer
19:00 – The final straw: filthy shop, wrong pig returned, going full PMA
Connect With Bryson:
Website
Instagram
Follow the tour on YouTube
Tony Eash runs Triple E Farms in West Virginia with his brother Phil - a raw dairy and pasture-raised operation built from bare land, rooted in regenerative principles and faith in community.
Farmer Stories pulls the best conversations from The Regenaissance archive - real voices from American farmers on the systems, economics, and communities shaping food and land in the US.
Timestamps:
0:00 — Why farmers not making money is everyone's problem
1:00 — What on-farm milk testing actually costs
2:00 — Building a farm from scratch while working full-time
5:00 — Quitting time: 10:30pm. Wake up: 3:30am
6:30 — Why they walked away from pigs and chickens
8:00 — How the Amish moving in changed everything
Connect with Triple E
Website
Instagram
Watch full episode
Follow the tour on YouTube
Ørsted, a Danish renewable energy giant, is trying to lease 4,000 acres of Casey's state grazing land in Arizona to build an industrial solar array - land that he depends on for winter range, without which the ranch isn't viable.
Casey believes productive grazing land shouldn't be touched when there's no shortage of barren desert, parking lots, and brownfields that could take solar instead - and the companies could do it if they wanted to, they just won't because it's cheaper and easier to go after open range.
Casey Murph is a fifth-generation cattle rancher in northeastern Arizona. This episode covers that fight, and what's at stake for generational ranching in America.
5 Key Topics:
Timestamps:
00:00 - Casey intro
02:00 - The Ørsted solar threat
05:00 - Foreign-owned conglomerates
09:00 - Urban disconnection from food
11:00 - Where solar should go instead
18:00 - Political strategy and allies
19:00 - Ørsted's Pinal County install: homes promised, Meta data centre delivered
28:00 - Beef supply consolidation
31:00 - Feedlots and grass-finishing
36:00 - Approval timeline and how to help
Connect with Casey:
X
Ben and Hannah Yoder run Savage Mountain Farm, a 150-acre diversified, full-diet CSA on the Pennsylvania–Maryland line, rooted in Amish–Mennonite heritage and natural methods, raising produce, mushrooms, and pastured livestock while blending regenerative farming with homeschooling, community engagement, and a family-centered lifestyle.
Farmer Stories pulls the best conversations from The Regenaissance archive - real voices from American farmers on the systems, economics, and communities shaping food and land in the US.
Timestamps
00:00:00 Why they homeschool
00:01:30 School as fear, not learning
00:03:00 Preserving curiosity over teaching content
00:05:30 Disconnection from food as root cause
00:06:30 Age segregation & lost intergenerational culture
00:08:00 No screens - kids who can entertain themselves
00:10:00 Modeling self-sovereignty on the farm
00:11:30 Owning your day - the case for farming
Connect with Savage Mountain:
Website
Instagram
Follow the tour on YouTube
Patrick Samuels is the founder of Sunnyside Egg Co., a Kentucky-based regenerative egg operation built on mobile coops and Amish/Mennonite farming partnerships. A former US Army Special Forces officer with no agricultural background, Patrick stumbled into farming through pandemic-era homesteading, worked inside one of the largest pasture-raised egg brands, and launched Sunnyside in December 2024 to scale what he calls the only truly regenerative egg operation in the country.
5 Key Topics
Timestamps
[00:00] Intro & egg price controversy
[01:30] Patrick's military-to-farming path
[04:00] Inside a "pasture-raised" barn
[07:00] Why certifiers are grifters
[11:00] The Vital Farms breakdown
[18:00] Retail vs. decentralisation debate
[27:00] Corn & soy-free feed complexity
[37:00] Regenerative certification loopholes
[44:00] Sunnyside's growth timeline
[01:01:00] On-farm operations & rotation
Links
Website
Brad Wiley's family has farmed the same land since 1790. In this episode on our Farmer Stories series, he share shis wonder at the invisible web beneath his fields - and what it means to carry 200 years of family memory on a single piece of ground.
Farmer Stories pulls the best conversations from The Regenaissance archive - real voices from American farmers on the systems, economics, and communities shaping food and land in the US.
Timestamps
Link to the full episode:
Spotify
Apple
YouTube
Connect with Brad:
Otter Creek Farm
Follow the tour on YouTube
Joel Hollingsworth runs Smoke River Ranch in northeast Oklahoma. This conversation from our Farmer Stories Series talks about why Joel believes we need to keep manufcaturing in America & why Oklahoma's culture of self-governance is a cultural model the country can build around.
Farmer Stories pulls the best conversations from The Regenaissance archive - real voices from American farmers on the systems, economics, and communities shaping food and land in the US.
Timestamps
Links:
Full podcast episode:
- YouTube
- Spotify
- Apple
Connect with Joel:
- Smoke River Ranch Website
- X
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