Most entrepreneurs set goals based on what they can do today, not who they need to become tomorrow. In this episode, Brad shares how he went from a young solopreneur in Brisbane to building ActionCOACH into a global franchise doing $100M a year in revenue, and why the real game is learning, reinvention, and scaling beyond yourself.

You’ll hear the behind-the-scenes story: early hustle jobs, mentors who collapsed decades into days, the shift from “doing it all myself” to franchising, and how building models, systems, and intellectual property allowed Brad to multiply his impact worldwide. He also breaks down the concept of “Disney-fying” your ideas (one core IP, many packages), the dangers of limiting beliefs, and why growth now requires constant reinvention, not a one-time pivot.

If you’ve set a massive goal and feel miles away from it, this episode will show you how to use that goal as a roadmap for what you must learn, who you must become, and what you must build so your business can outgrow you.

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About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

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