In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.

This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.

The follow-up is a test of courage, persistence, and empathy.

Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and how to build systems that keep you top of mind.

They also explore how fear of rejection sabotages success and how reframing it can lead to better results.

You’ll also hear success stories of franchisees who doubled their member counts simply by consistently working their existing lists.

Want to stop letting leads fall through the cracks? Tune in now for a masterclass in follow-up that could change your business.

Key Takeaways

Intro (00:00)

Leads and follow-up (02:09)

What defines a lead? (03:21)

Story: Lead thanked the trainer after 7 follow-ups (06:52)

Importance of emotional timing (08:12)

Mindset reframe: Aim for 100 no’s (10:24)

Real example: tattoo clinic follow-up (12:47)

Overcoming head trash and fear of rejection (16:40)

Sales anxiety: fear of the call itself (19:18)

Clear calls to action are essential (27:44)

Franchise success story: Trent's lead follow-up strategy (32:19)

Additional Resources:

Book mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

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