Michel Falcon is a serial entrepreneur and best-selling author who went from earning $15/hour in a call center to advising billion-dollar brands and building a $15 million hospitality company in Toronto in two years. Falcon, who is now scaling fast casual Brasa Peruvian Kitchen, joins QSR editors Danny Klein and Ben Coley to talk about how restaurants can create a company culture that defies the labor odds—what steps most leaders miss, costly mistakes to avoid, and how to ensure your company culture builds more in the long-term, not just for now.