The retreat industry is evolving - and one of the biggest opportunities right now sits at the intersection of glamping and retreats.

In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Sarah Riley, a UK-based glamping industry expert and co-organizer of The Glamping Show America, to explore how glamping and retreats are becoming one of the most powerful combinations in experiential hospitality.

Sarah has been working in the glamping and retreat space since 2010, helping entrepreneurs launch lifestyle businesses and navigate the realities of building glamping sites - from concept to permissions to profitability.

Together, Shannon and Sarah break down:

• Why glamping and retreats naturally complement each other
• How retreat leaders can use glamping to enhance guest experience and increase revenue
• The realities of starting a glamping business (and why it's not as "cheap and easy" as people think)
• Emerging trends in experiential travel and hospitality
• How AI is driving people toward more authentic, in-person experiences

They also discuss Shannon's upcoming participation as a speaker at The Glamping Show America this September, where retreat leaders and venue owners can learn directly from experts in the glamping and hospitality space.

If you're a retreat leader, venue owner, or entrepreneur looking to expand your offerings or create more unique guest experiences, this episode will open your eyes to what's possible.

What You'll Learn in This Episode

• Why glamping and retreats are a natural and powerful combination • How glamping can increase occupancy and revenue for retreat venues • The real costs and considerations of starting a glamping business • Funding opportunities available for glamping projects (including crowdfunding) • How AI is shifting consumer behavior toward in-person experiences • Trends shaping the future of experiential hospitality

Key Takeaways

Glamping and Retreats Are a Natural Fit

Glamping enhances the retreat experience by combining:

• nature
• comfort
• uniqueness
• immersion

This creates a more memorable and desirable experience for guests.

Glamping Is Not a "Cheap" Business

There's a common misconception that glamping is easy to start.

In reality, it requires:

• proper permissions
• infrastructure
• investment
• planning

However, it also opens the door to unique funding opportunities not typically available to traditional accommodations.

Experiential Travel Is Growing Rapidly

Travelers are increasingly seeking:

• unique environments
• nature-based experiences
• authentic, in-person connection

Glamping and retreats sit directly at the center of this trend.

AI Is Driving a Return to Human Connection

As AI continues to reshape the digital world, people are beginning to crave:

• offline experiences
• real human interaction
• trustworthy environments

Retreats and glamping experiences provide exactly that.

About Sarah Riley

Sarah helps ambitious owners launch and grow their glamping businesses quickly and stand out in an increasingly competitive industry. From setting up your foundations to attracting consistent bookings, she shares the powerful (and often overlooked) strategies that give you a real edge… including hosting retreat events to maximise occupancy, even in the off-season.

With over a decade of hands-on experience running a boutique hospitality and retreats business, Sarah doesn't just teach this industry… she's lived it. Today, she's a professionally qualified business coach, marketing visibility specialist, and the founder of The Glamping Academy, helping thousands of entrepreneurs turn their ideas into profitable, lifestyle-led businesses.

She's also Co-Conference Director of Glamping Show Americas in Colorado, and a recognised voice in the global glamping space.

If you're ready to launch with confidence and momentum… Sarah offers a range of high-impact programmes designed to help you start quickly, attract your ideal guests, and build a business you truly love.

Because this isn't just about starting a business… It's about creating a lifestyle.

https://www.glampingshow.us/ and https:glamping.academy

The Retreat Leaders Podcast Resources and Links:

JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! https://mindbodycomplete.com/profit-with-purpose-mastermind/

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in Denver at the Retreat Industry Forum
• Join our LinkedIn Group
• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

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TIMESTAMPS

Sarah Riley's Background & Glamping Show (00:01:11) Sarah shares her background in glamping, hospitality, and organizing the Glamping Show America.

Glamping and Retreats: The Perfect Match (00:03:23) Discussion on how glamping and retreats complement each other and enhance guest experiences.

Glamping Show Details & Experiential Industry (00:04:12) Information about the Glamping Show in September and the experiential nature of glamping and retreats.

Retreat Venue Models & Nature's Role (00:05:32) Exploring retreat venue options, the benefits of glamping, and the importance of nature in retreats.

What is Glamping? Definitions & Structures (00:06:35) Sarah defines glamping, describes various structures, and highlights the diversity in the industry.

Budget, Myths, and Setting Up Glamping Sites (00:07:30) Addressing misconceptions about glamping costs, permissions, and funding options for new sites.

Innovative Glamping Models & Imagination (00:10:10) Discussion on creative glamping models, moveable structures, and the limitless possibilities in the field.

Glamping Show Inspiration & Unique Structures (00:10:51) Shannon shares experiences from the Glamping Show, emphasizing the inspiration and unique accommodations available.

Nostalgia, Vintage Experiences & Human Connection (00:12:05) Exploring the appeal of vintage experiences, historical structures, and the desire for authentic human connection.

Impact of AI & Digital Overload (00:12:44) Sarah discusses how AI and digital technology are driving people to seek real-life experiences and offline events.

Generational Shifts & Offline Experiences (00:14:14) Analysis of generational trends, with Gen Alpha and others seeking more in-person, authentic experiences.

Pandemic Effects & Glamping Industry Trends (00:18:19) How the pandemic increased demand for nature-based, in-person experiences and affected glamping bookings.

Future of Hospitality & AI Entrepreneurs (00:20:01) Tech entrepreneurs investing in experiential hospitality, and the uncertain future of online trust and marketing.

Marketing, Visibility & Rapid Change (00:21:04) Challenges of marketing retreats and glamping venues amid rapidly changing digital algorithms and platforms.

Entrepreneurs Shifting to Experiential Businesses (00:22:06) Stories of entrepreneurs leaving digital businesses to create glamping and retreat centers focused on connection.

Balancing Digital Tools & Authenticity (00:22:51) The need for entrepreneurs to stay visible online while maintaining authenticity and adapting to digital changes.

AI as a Disruptor & Essential Tool (00:23:13) AI's dual role as a disruptor and a necessary tool for business owners, especially in hospitality and retreats.

Right-Brained Creatives & Data-Driven Marketing (00:24:52) The challenge for creative retreat leaders to embrace data-driven marketing, and how AI can help bridge the gap.

AI Adoption & Resistance in the Industry (00:26:07) Encouragement for retreat leaders to adopt AI, comparing its importance to the rise of the internet and social media.

Efficiency, Competition & AI in Hospitality (00:27:55) How AI can improve efficiency, reduce computer time, and help businesses stay competitive in hospitality.

Glamping Show USA: What to Expect (00:29:33) Sarah describes what attendees can expect at the Glamping Show USA, including exhibits, networking, and learning opportunities.

There is a powerful shift happening - and it's centered around midlife women.

Women who have spent years building careers, raising families, and showing up for everyone else are now asking a different question:

What do I want?

In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down in person in Austin with the founders of SOL Women to talk about the rise of retreats designed specifically for midlife women - and why these experiences are more needed now than ever.

SOL Women creates holistic, supportive retreat experiences that help women reconnect with themselves, prioritize their well-being, and step into a new chapter of life with clarity and confidence.

Together, they explore:

• The unique needs of midlife women
• The role of retreats in holistic healing and transformation
• The challenges of building a retreat business from the ground up
• The unexpected rewards and growth that come from hosting retreats

This conversation is honest, grounded, and inspiring - whether you're a retreat leader, thinking about starting a retreat business, or simply someone who believes in the power of community and connection.

What You'll Learn in This Episode

• Why midlife women are seeking retreats and community more than ever • How holistic retreats support mental, emotional, and physical well-being • The real challenges of building a retreat business • The unexpected rewards of hosting retreats • How retreats create lasting connection and transformation

Key Takeaways

Midlife Women Are Seeking Something Deeper

This stage of life often brings reflection, transition, and a desire for more alignment.

Retreats provide a space for women to pause, reconnect, and redefine what's next.

Retreats Are More Than a Getaway

Holistic retreats offer:

• community
• connection
• healing
• self-discovery

They create experiences that go far beyond relaxation.

Building a Retreat Business Isn't Easy - But It's Worth It

The founders of SOL Women share the real side of building a retreat business:

• the challenges
• the learning curve
• the unexpected growth

And also the rewards that make it all worthwhile.

The Power of Community

One of the most impactful aspects of retreats is the connection created between participants.

Women leave feeling:

• seen
• supported
• understood

And that ripple effect continues long after the retreat ends.

About SOL Women & Lauren & Nandita

SOL Women creates holistic retreat experiences designed specifically for midlife women.

Their retreats focus on supporting women through life transitions with a blend of wellness practices, community connection, and personal growth.

Nandita Mahadevan is a multi-industry business leader, Functional Medicine enthusiast, and Certified Health & Hormone Coach with a deep passion for women's health.

​After two decades climbing the corporate ladder in the health and wellness industry, she found herself burned out—her adrenals depleted, her health suffering. This wake-up call led her on a profound journey of self-discovery, pushing her to rethink wellness beyond just the clinical approach.

Her passion for women's health peaked during her own transition into perimenopause when she struggled to find the support she needed. While her background in Functional Medicine helped her understand the physical changes, the emotional and spiritual upheaval was something she had to navigate alone.

​This experience sparked the creation of Sol Women—a space dedicated to guiding women through all stages of womanhood, from hormones and health to emotional and spiritual well-being. Nandita lives in Bee Cave, Austin, with her two children, ages 13 and 8.

Lauren Colletti, FNP, is a Nurse Practitioner and Board-Certified Functional Medicine expert with a deep passion for women's health. With nearly 20 years in healthcare, she has helped thousands of women navigate hormonal shifts, thyroid and digestive issues, autoimmunity, fertility, menopause, and more.

​Trained by leading experts in women's health, genomics, peptides, and longevity medicine, Lauren is dedicated to simplifying the health journey and helping women feel confident in their bodies at every stage of life—without the overwhelm. Her personalized, root-cause approach focuses on building a strong foundation while using cutting-edge therapies to create lasting wellness. She believes women deserve more than one-size-fits-all solutions—they deserve to feel heard, understood, and empowered.

​As a wife and mother to three beautiful children—Hazel, Harrison, and Holland—Lauren is continually inspired by her patients and community. She is on her own journey to thrive through every phase of life and is passionate about helping others do the same.

Learn more: https://www.solwomen.com

Special offer: $200 off our one day medical retreat in Austin - includes a female biomarker panel and lab review with a Functional Medicine provider ($1,200 in value). Just mention this show!

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in Denver at the Retreat Industry Forum
• Join our LinkedIn Group
• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

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TIMESTAMPS

Guest Introductions (00:01:38) Lauren Coletti and Nandita introduce themselves, their backgrounds, and their focus on supporting women in midlife.

The Gap in Women's Health Support (00:03:38) Discussion about the lack of holistic support for women in midlife and the importance of retreats and mindset.

Personal Experiences with Perimenopause (00:04:59) Nandita shares her transition into perimenopause and the need for mindset and community support.

The Power of Vulnerability and Connection (00:06:18) How vulnerability and retreats foster deep connections among high-achieving women.

Origins of Soul Women on Retreat (00:06:43) Lauren and Nandita recount meeting on a Costa Rica retreat and the birth of their business idea.

The Gender Gap in Medical Research (00:07:13) Discussion on how most medical research is based on men and the implications for women's health.

Women's Empowerment and Cyclical Strength (00:08:23) Exploring women's hormonal cycles as a superpower and the need for empowerment.

Importance of Female Connection (00:10:35) The unique need for women to connect with other women and the impact of retreats.

Retreats as Safe Spaces for Vulnerability (00:13:57) How retreats create safe environments for women to open up and accelerate healing.

Talking Openly About Midlife Transitions (00:14:38) The importance of discussing perimenopause, menopause, and emotional changes in community.

Transformation and Joy Through Letting Go (00:16:12) Letting go of emotional burdens at retreats leads to joy and lightness.

Rediscovering Playfulness in Midlife (00:16:26) Embracing a carefree, playful attitude during menopause and setting boundaries.

Boundaries and Self-Protection (00:17:27) Learning to set boundaries joyfully and protect personal peace during midlife.

Awareness and Support During Change (00:18:18) The need for awareness, support, and new tools as women navigate biological and mental shifts.

The Mental and Emotional Side of Menopause (00:19:32) Highlighting the mental challenges of menopause and the value of open discussion.

Structure of Soul Women Retreats (00:20:13) Overview of their one-day and three-day retreats, including functional medicine, mindset, and community.

The Power of Less Structure (00:21:18) Realization that less programming and more connection time enhances retreat experiences.

Deeper Connections in Multi-Day Retreats (00:22:33) Three-day retreats foster deeper bonds and ongoing community among participants.

Lasting Impact of Retreat Friendships (00:23:18) Retreats create lifelong friendships and support networks that are hard to quantify.

Vulnerability as the Root of Connection (00:24:20) Bonding through shared vulnerability, described as "joy bonding" rather than trauma bonding.

Overcoming Barriers to Attending Retreats (00:25:20) Addressing women's hesitations about investing in themselves and sharing vulnerably.

Intimacy and Size of Retreats (00:25:41) Smaller, curated retreats (10–15 women) foster deeper, more meaningful connections.

Meeting Women Where They Are (00:26:42) Retreats accommodate all comfort levels, allowing women to open up at their own pace.

The Need for In-Person Connection (00:27:03) Emphasizing the irreplaceable healing power of in-person gatherings in a digital world.

Human Connection and Community (00:28:05) Comparing human need for connection to herd animals and predicting the growing importance of retreats.

Upcoming Retreat Dates (00:28:29) Announcement of their next one-day and three-day retreats in Austin, Texas.

Unexpected Lessons from Hosting Retreats (00:28:58) Hosts share that less structure and more connection lead to better experiences and stronger bonds.

Letting Go of the Agenda (00:29:51) Learning to be present and allow organic connection rather than sticking rigidly to a schedule.

Processing Time and Brain Energy (00:31:01) Participants need downtime to process, as retreats are mentally and emotionally intensive.

Selling the Feeling, Not the Schedule (00:32:28) Encouragement to market retreats based on outcomes and feelings, not packed agendas.

Quality Over Quantity and Pricing Insights (00:33:33) Higher-priced, smaller retreats yield better experiences and conversions than larger, cheaper ones.

The Value of Transformation and Investment (00:34:34) Charging appropriately for retreats ensures energetic balance and attracts committed participants.

ROI of Retreats and Lifelong Impact (00:37:06) Focusing on the return on investment for participants—transformation, longevity, and ongoing support.

Lifelong Relationships and Support (00:38:10) Retreats are the catalyst for long-term partnerships and ongoing personal growth.

Closing and Contact Information (00:40:13) Host thanks guests, shares where to find more information, and closes the episode.

There's what your guests see at a retreat…

And then there's everything happening behind the scenes.

In this special edition of The Retreat Leaders Podcast, Shannon Jamail is joined by Alison and Erin (co-hosts of the Retreat Industry Forum) along with two of the Forum's featured panel presenters - Matt Quinones and Daesha Donze - to talk about the operational side of running successful retreats.

You can have an incredible concept, a beautiful location, and a powerful transformation…

But if your logistics and operations aren't dialed in, it will impact the entire experience.

Matt and Daesha bring a powerful combination of expertise:

• Matt specializes in retreat logistics, coordination, and operations
• Daesha focuses on brand alignment, design, and experience curation

Together, they help retreat leaders move from overwhelmed and reactive… to organized, intentional, and elevated.

In this conversation, they break down:

• Why having a retreat coordinator is a game changer
• How logistics impact guest experience and retention
• The difference between a good retreat and a professionally run retreat
• Why seasoned retreat leaders invest in support
• How operations directly impact repeat business

They'll also be diving deeper into these topics at the Retreat Industry Forum in Denver this May, where they'll be leading a panel workshop focused on retreat logistics, operations, and execution.

If you want your retreats to run smoothly, feel elevated, and create raving fans - this episode is a must-listen.

What You'll Learn in This Episode

• Why logistics and operations are critical to retreat success • The role of a retreat coordinator (and when you need one) • How behind-the-scenes execution impacts guest experience • Why seasoned retreat leaders invest in support teams • How to move from reactive to proactive retreat planning

Key Takeaways

Retreats Are Not Just Experiences - They're Operations

A retreat is both:

• a transformational experience
• a logistical event

And both need to be handled at a high level.

A Retreat Coordinator Changes Everything

Having someone dedicated to logistics allows you to:

• stay present as the leader
• focus on your attendees
• deliver your transformation

Instead of managing problems behind the scenes.

Guests Remember How Things Felt

Even when issues arise (and they will), what matters is: how they are handled.

Strong operations = calm, professional experiences.

Brand + Logistics Must Align

It's not just about running smoothly.

It's about creating an experience that reflects your brand, your promise, and your audience.

Support Leads to Growth

The more support you have, the more you can:

• scale your retreats
• improve your experience
• increase repeat bookings

About the Retreat Industry Forum

The Retreat Industry Forum brings together retreat leaders, venue owners, and industry professionals who are serious about building profitable and sustainable retreat businesses.

Hosted by Shannon Jamail, Alison, and Erin, this is a room designed to elevate the entire industry.

Info about Daesha: https://daeshadonze.com/designing-the-event-that-sells-your-brand

Info about Matt: https://www.admin-solutions.co/

JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! https://mindbodycomplete.com/profit-with-purpose-mastermind/

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TIMESTAMPS

Panel Introductions (00:01:08) Shannon introduces her co-hosts and panel presenters: Allison, Aaron, Dasha, and Matt.

Forum Excitement & Paris Announcement (00:01:30) Discussion about excitement for the forum, past meetings in France, and upcoming Paris and Denver events.

Champagne & Budget Jokes (00:02:23) Lighthearted conversation about celebrating with champagne and the importance of budgeting for events.

Panelists' Backgrounds: Matt (00:03:29) Matt shares his experience in event planning, logistics, and his Disney production background.

Panelists' Backgrounds: Dasha (00:05:47) Dasha introduces herself, her retreat agency, and her focus on brand experience and personalized retreats.

Dasha's Unique Skills (00:06:58) Panelists discuss Dasha's talent for translating a host's brand into the retreat environment.

Panelists' Collaboration & Roles (00:08:26) Matt and Dasha explain their complementary logistics and design skills, and how they support retreat leaders.

Nuanced Retreat Logistics (00:10:35) Discussion on advanced logistics, moving beyond checklists to high-level details for seasoned retreat leaders.

Support Systems for Leaders (00:11:47) Emphasis on the importance of having a support team to hold and guide retreat leaders through challenges.

Delegation & Focus on Transformation (00:13:13) How having coordinators allows leaders to focus on guest transformation, not logistics or emergencies.

Multiple Coordinators & Scaling (00:16:34) Advice on hiring more than one coordinator as retreats grow, and the importance of local support.

Facilitator-to-Attendee Ratios (00:17:36) Rule of thumb: one facilitator per five attendees, and the need for adequate support staff.

Group Chat & Communication Tools (00:18:06) Recommendation to use group chats for attendee communication, freeing leaders from logistical distractions.

Boundaries & Leader Presence (00:19:31) Leaders should set boundaries, delegate logistics, and focus on delivering the retreat promise.

Emotional Impact of Logistics (00:20:12) Carrying logistical stress affects leader presence; most issues should be handled by coordinators.

Guest Experience & Repeat Attendance (00:21:17) How excellent logistics and guest care lead to repeat attendees and long-term business growth.

Luxury as Feeling Supported (00:22:31) True luxury is guests feeling cared for, not just material comforts, leading to loyalty and return visits.

Handling Issues & Teamwork (00:25:18) It's not about perfection; it's about how problems are handled and the value of a strong team.

Closing & Forum Invitation (00:26:27) Shannon thanks the guests, expresses excitement for the forum, and invites listeners to future events.

Outro & Resources (00:27:17) Podcast outro with reminders to subscribe, leave a review, and access free resources.

One of the biggest challenges in the retreat industry isn't marketing, pricing, or programming.

It's the gap between retreat leaders and retreat venues.

Retreat leaders struggle to find the right venues. Venue owners struggle to fill their calendars with the right retreats.

And somewhere in the middle, opportunities are missed.

In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Emily Johnson, founder of Elevate Hospitality Collective, to talk about the disconnect between retreat leaders and venues - and how the industry can bridge that gap.

Emily brings years of experience in the hospitality industry, working with boutique hotels and retreat centers to help them attract wellness travelers and retreat leaders. Her work focuses on helping venues improve their positioning, marketing, and sales strategies so their spaces can move from empty calendars to thriving retreat businesses.

Together, Shannon and Emily explore the rapid growth of the wellness travel sector - projected to become a trillion-dollar industry in the coming years - and what both retreat leaders and venue owners need to understand to take advantage of that growth.

They also discuss practical strategies for retreat leaders who are selecting venues for their retreats and the common mistakes that create friction between hosts and properties.

If you host retreats, run a retreat center, or are thinking about entering the retreat industry, this episode will give you a deeper understanding of how successful retreat partnerships are built.

What You'll Learn in This Episode

• Why there is often a disconnect between retreat leaders and retreat venues • How boutique hotels and retreat centers can attract more retreat leaders • The role hospitality strategy plays in filling retreat venues • Why the wellness travel sector is growing so rapidly • What retreat leaders should look for when choosing a venue • Why boutique hotels can be a great starting point for new retreat leaders

Key Takeaways

The Retreat Industry Has a Partnership Gap

Many retreat leaders struggle to find the right venues while many retreat venues struggle to attract retreat leaders.

The challenge often comes down to positioning, communication, and expectations.

Retreat Centers Often Wear Too Many Hats

Many retreat centers operate with small teams that are responsible for:

• marketing

• sales

• operations

• guest services

• event management

Specialized support can help these venues better position themselves and attract the right retreat leaders.

Wellness Travel Is Growing Rapidly

The wellness travel sector is projected to become a trillion-dollar industry in the next 5–7 years.

Retreat venues and retreat leaders who understand this shift will be better positioned to take advantage of the growing demand.

Venue Selection Matters

Emily and Shannon also discuss why retreat leaders should carefully consider where they host retreats.

They highlight:

• why boutique hotels can be a great starting point

• why specialized retreat venues may offer stronger alignment

• why platforms like Airbnb or VRBO often create legal and insurance challenges for retreats

About Emily Johnson

Emily Johnson is the founder of Elevate Hospitality Collective, a consultancy that helps boutique hotels and retreat centers attract wellness travelers and retreat leaders.

With a background in hospitality strategy, Emily works with venues to improve their positioning, marketing, and sales strategies so they can move from empty calendars to thriving retreat businesses.

Her work focuses on bridging the gap between retreat leaders and retreat venues, helping both sides build stronger partnerships and more successful retreat experiences.

Learn more at: www.elevatehospitalitycollective.com or https://elevatehospitalitycollective.substack.com/

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats

• Join our private Facebook Group

• Top 5 Marketing Tools Free Guide

• Get your legal docs for retreats

• Join Shannon in Denver at the Retreat Industry Forum

• Join our LinkedIn Group

• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

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TIMESTAMPS

Emily's Background & Hospitality Experience (00:01:20) Emily shares her 20+ years in hospitality, her companies, and her transition into the retreat space.

Identifying the Gap: Retreat Leaders vs. Venue Owners (00:01:50) Discussion about the disconnect between retreat leaders seeking venues and venue owners struggling to fill their spaces.

How Emily Bridges the Gap (00:03:21) Emily explains her approach to helping venues define their brand, market effectively, and connect with facilitators.

Wellness Travel Industry Growth (00:05:28) Shannon highlights the explosive growth of the wellness travel and retreat industry, emphasizing its vastness and opportunities.

Matching Venues & Retreat Leaders (00:07:53) Emily discusses the importance of clear branding, storytelling, and ensuring the right fit between venues and retreat leaders.

Challenges for Small Venue Owners (00:08:05) Emily describes the struggles of small retreat centers, often run by owners wearing many hats, and the need for commercial strategy.

Importance of Proper Venue-Facilitator Match (00:09:03) The risks of mismatched bookings and the need for clear communication and expectations between venues and facilitators.

Retreat Industry Forum Promotion (00:10:09) Shannon briefly promotes the upcoming Retreat Industry Forum event in Denver.

Contracts, Structure, and First-Time Retreat Leaders (00:11:09) Discussion on the importance of contracts, understanding venue policies, and advice for new retreat leaders.

Hotels vs. Retreat Venues for Beginners (00:12:31) Emily explains why hotels can be a good starting point for new retreat leaders due to flexibility and lower risk.

Warning Against Using Airbnb/Vrbo for Retreats (00:14:27) Shannon strongly advises against using Airbnb or Vrbo for retreats due to legal and insurance issues.

Venue Options & Flexibility (00:15:29) Discussion about different types of venues, buyouts, and the value of expert help in finding the right space.

Niche Marketing & Facebook Groups (00:16:02) Emily talks about the importance of niche marketing and the challenges of finding the right venue via Facebook.

Corporate Retreats & Experiential Travel Trends (00:17:11) Emily notes the rise of corporate retreats seeking unique, wellness-focused venues and the shift from traditional meeting spaces.

How to Connect with Emily (00:19:14) Emily shares where listeners can find her online and her focus on experiential travel and wellness venues.

Sales Strategy: Sell Before You Open (00:20:20) Emily and Shannon stress the importance of having a sales plan and booking venues before opening.

Episode Wrap-Up & Farewell (00:21:43) Shannon thanks Emily, wraps up the episode, and encourages listeners to subscribe and access resources.

Success in business isn't just about strategy.

It's also about proximity - who you're around, the conversations you're exposed to, and the standards of the rooms you choose to enter.

In this solo episode of The Retreat Leaders Podcast, Shannon Jamail shares why being in the right rooms can dramatically accelerate your growth as a retreat leader and entrepreneur.

For many years Shannon's business was doing well. But about five years ago, something shifted. She started attending conferences, joining masterminds, and intentionally placing herself in rooms with other high-level entrepreneurs.

The result?

Her business didn't just grow - it exploded.

Because the rooms you choose to enter quietly shape:

• Your thinking

• Your standards

• Your opportunities

• Your results

In this episode, Shannon breaks down the power of proximity and why retreat leaders who want to grow must intentionally place themselves in environments that challenge and expand them.

If you've ever wondered whether investing in conferences, masterminds, or industry events is worth it, this conversation will change the way you think about it.

What You'll Learn in This Episode

• Why proximity is one of the most powerful growth accelerators in business • How the rooms you enter shape your thinking and expectations • The hidden opportunities that come from simply being present in the right environments • Why many entrepreneurs avoid high-level rooms • How retreat leaders can intentionally create proximity that fuels their growth

Key Takeaways The Rooms You Choose Shape Your Results

Who you spend time with influences:

• the conversations you hear

• the ideas you're exposed to

• the standards you adopt

• the opportunities you encounter

Growth accelerates when you intentionally surround yourself with people who think bigger and operate differently.

Proximity Changes Your Thinking

Most people believe growth comes from:

• books

• courses

• information

Those things matter.

But often the biggest shifts happen through exposure.

When you're in the right room, you start hearing conversations like:

• "How do we scale this?"

• "What systems are you using?"

• "What worked in your last launch?"

• "What's your revenue goal this year?"

Your brain begins calibrating to a different level of thinking.

Standards Are Contagious

When you're around people operating at a high level, you start noticing things like:

• professionalism

• follow-through

• preparation

• attention to detail

For retreat leaders, this might look like seeing how others:

• structure their retreats

• communicate with guests

• design experiences

• price their offerings

• market their events

Suddenly you realize:

"Oh… this can be done differently."

The Hidden Opportunities Proximity Creates

Some of the biggest opportunities in business don't come from marketing.

They come from conversations.

Many collaborations, referrals, and partnerships begin through simple interactions in the right rooms.

Examples include:

• speaking opportunities

• partnerships

• referrals

• introductions

• collaborations

These opportunities happen when people know and trust you.

And trust is built through presence.

Why Entrepreneurs Avoid These Rooms

Many entrepreneurs hesitate to enter high-level environments because of:

Fear

• "What if I'm not ready?"

• "What if I don't belong there?"

• "What if I'm the least experienced person in the room?"

Money concerns

• investment in travel

• conference tickets

• mastermind memberships

Sometimes it's also ego.

But the truth is:

Being the least experienced person in the room is often exactly where growth happens.

If every room you're in feels comfortable, you're probably not stretching enough.

Not Every Room Is the Right Room

Discernment matters.

The best environments include:

• Leaders who have actually built successful businesses

• People willing to share real strategies and lessons

• Collaborative energy rather than competition

• Participants who take action

The right room should expand your thinking and challenge you to grow.

Why Retreat Leaders Need Proximity

The retreat industry can feel isolating.

As a retreat leader you are often:

• holding space for others

• leading the experience

• making all the decisions

Being around other retreat leaders helps you:

• share strategies

• troubleshoot challenges

• stay current with industry trends

• learn what's working right now

You don't have to build your retreat business alone.

How to Create Intentional Proximity

You don't need to attend every event.

But you should choose a few strategic rooms each year.

Examples include:

• conferences

• industry forums

• mastermind groups

• retreats

• workshops

Ask yourself:

Where are the people who are doing what I want to be doing?

Then make a plan to enter those spaces.

Even if it feels uncomfortable.

Final Takeaway

Proximity changes what you believe is possible.

When you see someone else building a thriving retreat business, scaling a company, or creating powerful experiences for their audiences, it moves from theoretical to real.

Growth isn't just about what you know.

It's about who you're around.

Choose your rooms carefully.

Because the right room can change everything.

If you're serious about growing your retreat business, this is exactly why we created the Retreat Industry Forum.

Rooms matter.

Who you surround yourself with matters.

And proximity to the right leaders can accelerate your business like nothing else.

JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! https://mindbodycomplete.com/profit-with-purpose-mastermind/

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats

• Join our private Facebook Group

• Top 5 Marketing Tools Free Guide

• Get your legal docs for retreats

• Join Shannon in Denver at the Retreat Industry Forum

• Join our LinkedIn Group

• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

_____

TIMESTAMPS

The Power of Proximity in Business (00:01:04) Explains why being in the right room and around the right people is crucial for business success.

Personal Experience with Masterminds (00:02:10) Shannon shares how joining masterminds and groups transformed her business trajectory.

How Proximity Changes Your Thinking (00:03:11) Discusses how exposure to growth-minded groups shifts your mindset and expands your thinking.

Raising Your Standards Through Community (00:04:31) Describes how being around high-achievers elevates your personal and professional standards.

Hidden Opportunities in the Right Spaces (00:06:52) Explains how in-person networking leads to collaborations, partnerships, and unexpected business opportunities.

The Importance of In-Person Presence (00:09:07) Stresses that real relationships and business growth happen through showing up in person, not just online.

Retreat Industry Forum Announcement (00:10:43) Brief promo for the upcoming Retreat Industry Forum event in Denver, highlighting its unique value.

Why People Avoid Proximity (00:11:41) Explores common fears and excuses that keep entrepreneurs from joining high-level groups and events.

The Value of Paying to Be in the Room (00:14:05) Argues that investing money and time in quality events is essential for real business growth.

Choosing the Right Room: Good vs. Bad (00:16:08) Shares tips on discerning which events and communities are truly valuable and aligned with your goals.

Collaboration Over Competition (00:19:27) Highlights the importance of collaborative energy and networking over competition and ego.

Why Retreat Leaders Need Community (00:20:28) Explains why retreat leaders especially need supportive spaces to share strategies and avoid isolation.

Final Thoughts & Call to Action (00:22:13) Shannon summarizes her passion for in-person events and encourages listeners to get in the right rooms.

Podcast Closing (00:23:19) Outro with reminders to subscribe, review, and access free resources.

Running ads to fill your retreat sounds like the obvious next step…

But for most retreat leaders, it's actually where they start losing money.

In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Alison, Erin, and Jenn Possick (The Ads Maven) to break down what retreat leaders really need to know before investing in Facebook and Instagram ads.

Jenn specializes in helping coaches, wellness professionals, and retreat leaders run strategic, data-driven ad campaigns - offering both done-for-you and done-with-you services.

And here's what she makes very clear:

Ads are not the first step. They're the amplifier.

In this conversation, they cover:

• Why ads won't fix a broken offer or weak messaging
• What must be in place before you ever run ads
• How Facebook and Instagram ads have evolved over time
• The role of testing, patience, and strategy in ad success
• Real case studies - including a retreat where 76% of attendees came from ads

Jenn also shares what she'll be teaching at the Retreat Industry Forum, where she'll go deeper into how retreat leaders can use ads the right way - without wasting time or money.

If you've ever thought, "I'll just run ads to fill my retreat," this episode will shift your perspective fast.

What You'll Learn in This Episode

• Why ads should NOT be your first step in marketing • What needs to be in place before running ads • How Facebook and Instagram ads have evolved • Why testing and strategy matter more than ever • How long it actually takes for ads to convert • Real results from successful retreat ad campaigns

Key Takeaways

Ads Don't Fix Weak Foundations

If your:

• offer
• messaging
• positioning
• sales process

aren't working organically…

Ads will only amplify the problem.

Ads Are an Amplifier - Not a Strategy

Jenn emphasizes that ads should come after:

• product-market fit
• strong messaging
• proven organic traction

High-Ticket Retreats Require Nurturing

Retreats are not impulse buys.

They require:

• trust
• relationship building
• consistent touchpoints

Ads are just one piece of a longer funnel.

The Algorithm Has Changed

Facebook and Instagram now rely heavily on:

• dynamic creative
• AI-driven optimization
• automated testing

Meaning… strategy matters more than ever.

Ads Take Time (And Patience)

One example shared:

👉 76% of retreat attendees came from ads 👉 But the full conversion cycle took 9 months

This is not instant gratification.

JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! https://mindbodycomplete.com/profit-with-purpose-mastermind/

Info about Jenn: https://jennpossick.com/schedule

------

TIMESTAMPS

Guest Introductions (00:01:13) Allison, Aaron, and Jen Pasek are introduced as guests and partners for the forum.

Jen Pasek's Background and Services (00:01:48) Jen explains her expertise in Facebook/Instagram ads and describes her "done for you" and "done with you" services.

Difference Between "Done For You" and "Done With You" Ads (00:02:25) Jen details the differences between her ad management approaches and how she works with clients.

Personal Experiences with Ads and Learning Curve (00:03:51) Hosts and guests share their struggles and learning experiences with Facebook ads.

Preview of Jen's Forum Presentation (00:04:48) Jen previews her upcoming forum talk, including case studies and strategies for filling retreats with ads.

Ad Strategies for High-Ticket vs. Low-Ticket Retreats (00:06:06) Discussion on how ad strategies differ based on retreat price points and the importance of nurturing leads.

Importance of Strategy, Messaging, and Brand Before Ads (00:07:06) Shannon and Jen discuss why foundational business elements must be in place before investing in ads.

Sales and Funnel Readiness Before Running Ads (00:08:32) Aaron and Jen emphasize the need for sales skills and working funnels before spending on ads.

When to Start Using Ads in Your Business (00:09:46) Aaron shares her timeline for incorporating ads after years of organic growth.

Clarity on Offer and Results Before Advertising (00:10:14) The group discusses the necessity of knowing your offer and the results you deliver before running ads.

Evolution of Facebook/Instagram Ads (00:11:38) Jen explains how ad platforms and strategies have changed since 2015, including new tools and algorithms.

Adapting to Meta's New Tools and Features (00:14:23) Discussion on the importance of using new Meta features and how the algorithm may reward early adopters.

Strategy and Testing in Ad Campaigns (00:17:00) The hosts discuss the importance of having a strategy, testing, and ongoing adjustments in ad campaigns.

Continuous Testing and Ad Fatigue (00:19:06) Jen explains how ads can stop working over time and the need for ongoing creative and audience tweaks.

Time and Money Investment in Ads (00:19:28) The group discusses the time and financial investment required for successful ad campaigns and managing expectations.

Case Study: Retreat Sales Cycle and Ad Impact (00:21:12) Jen shares a case study about Aaron's retreat business, highlighting the long sales cycle and the impact of Facebook ads.

Podcast Outro (00:22:42) Shannon and the outro voice wrap up the episode and invite listeners to subscribe and access free resources.

Retreat leaders spend months planning the location, the schedule, the experiences, and the transformations they want their guests to have.

But there is one skill that quietly determines whether your retreat truly lands with your audience.

Your ability to communicate.

In this episode of The Retreat Leaders Podcast, Shannon sits down with Hall of Fame speaker Joel Weldon to talk about the powerful role communication plays in the success of retreats - from filling the room to creating deeper breakthroughs for attendees.

Joel has been paid to speak at more than 3,000 events and has coached over 10,000 speakers through his Ultimate Speaking System. In this conversation, he shares practical, simple strategies retreat leaders can use to become more confident speakers and more powerful communicators.

Because the truth is this: retreat leaders are not just hosts.

They are guides, facilitators, teachers, and storytellers.

And the more clearly you communicate your message - whether on stage, on social media, or in your marketing - the more your retreats will resonate with the right people.

If you want to create deeper connection with your attendees, communicate your message more confidently, and elevate the experience you deliver inside your retreats, this episode is packed with insights you can immediately apply.

You'll also hear Shannon and Joel discuss why communication is one of the highest-ROI skills any entrepreneur can develop.

As Warren Buffett famously said:

"You can improve your value by 50 percent just by learning communication skills and public speaking."

For retreat leaders, that improvement can mean fuller retreats, stronger relationships with attendees, and experiences that people talk about long after the retreat ends.

What You'll Learn in This Episode

• Why speaking skills are one of the most important - and often overlooked - skills for retreat leaders • How confident communication helps fill retreats and build trust with your audience • Simple techniques to feel more comfortable when speaking during retreats • How to create stronger emotional connection with retreat attendees • Small speaking tweaks that dramatically improve social media videos and podcast interviews • Why storytelling and authenticity are key to powerful retreat facilitation • How strong communication builds loyalty, referrals, and repeat retreat guests

About Joel Weldon

Joel Weldon is a Hall of Fame professional speaker and speaking skills coach who has been paid to speak at more than 3,000 events around the world.

He is the creator of the Ultimate Speaking System and has coached more than 10,000 speakers, helping entrepreneurs, executives, and thought leaders communicate with clarity, confidence, and impact.

Joel specializes in helping professionals transform presentations into powerful experiences that inspire audiences and drive results.

Learn more about Joel here: https://www.ultimatespeaker.com/

The Retreat Leaders Podcast Resources and Links:

JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! https://mindbodycomplete.com/profit-with-purpose-mastermind/

• Learn to Host Retreats

• Join our private Facebook Group

• Top 5 Marketing Tools Free Guide

• Get your legal docs for retreats

• Join Shannon in Denver at the Retreat Industry Forum

• Join our LinkedIn Group

• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

_____

TIMESTAMPS

The Power of Communication for Retreat Leaders (00:01:09) Shannon discusses the importance of communication skills for retreat leaders and introduces guest Joel Weldon.

Welcoming Joel Weldon & Setting the Stage (00:02:25) Joel is welcomed, and the conversation is set up to use a real retreat as an example.

Retreat Leader Mastermind Overview (00:03:24) Shannon describes her upcoming August retreat for retreat leaders and entrepreneurs.

First Steps: Inviting People & Opening Tips (00:04:13) Joel explains how to invite people and the importance of not starting with personal pronouns.

The "Know, Have, Feel" Opening System (00:06:09) Joel introduces the "know, have, feel" framework for opening presentations and invitations.

The Value of Systems in Retreats (00:07:20) Joel emphasizes the need for systems in all aspects of retreat planning and communication.

Retreat Industry Forum Announcement (00:08:07) Shannon briefly promotes the upcoming Retreat Industry Forum event in Denver.

Emotions vs. Logic in Enrollment (00:09:05) Discussion on how feelings drive retreat enrollment, but logic also plays a role.

Speaking is a Learned Skill (00:09:31) Joel shares his journey from being a poor speaker to a professional, emphasizing that speaking can be learned.

Making Communication About the Audience (00:10:29) Joel illustrates how to shift communication from "I" to "you" for greater impact.

Assignment: Audit Your Emails (00:12:51) Joel gives an assignment to review emails for pronoun usage and practice audience-focused writing.

Segmenting Retreat Days & The Green Card Feedback Tool (00:13:54) Joel explains how to structure multi-day retreats and introduces the feedback card system.

How to Use Feedback for Real-Time Improvement (00:17:19) Joel and Shannon discuss using feedback cards to adjust and improve the retreat experience as it unfolds.

Mistakes, Growth, and Speaking Practice (00:22:29) They discuss learning from mistakes, the importance of practicing speaking, and how communication impacts every retreat aspect.

Honesty and Authenticity as a Leader (00:25:18) Shannon and Joel talk about the value of being honest about your experience level with your audience.

The 100 Units of Energy Concept (00:26:16) Joel introduces the idea of conserving energy for leaders and the importance of having a support team.

The Importance of Team and Delegation (00:28:52) Shannon reinforces the need for a strong team so leaders can focus on presence and speaking.

Call to Action & Session Closings (00:31:05) Joel explains how to end sessions with a call to action and why to congratulate, not thank, participants.

Visualization and Final Encouragement (00:34:32) Joel guides listeners to visualize their success and encourages them to implement what they've learned.

Closing Remarks and Resources (00:36:01) Shannon thanks Joel, promotes his resources, and wraps up the episode.

Podcast Outro (00:36:40) Outro with reminders to subscribe, review, and access free resources.

The retreat industry is growing so fast. Especially in the last 6 years.

But here's the problem:

There has never been a central place for retreat leaders, venues, and professionals to connect, collaborate, and operate at a higher standard.

Until now.

In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Alison, Erin, and Holly Porter, founder of the International Retreat Association, to talk about the future of the retreat industry - and why the timing for this shift couldn't be more important.

Holly shares her powerful personal story - from building 12 companies while raising a family to a life-altering 70-day hospital stay during COVID that led to a deeper calling to create something meaningful for the retreat industry.

That calling became the International Retreat Association.

Together, they dive into:

• Why the retreat industry has lacked structure and standards
• The need for a global association to support growth and professionalism
• How the Retreat Industry Forum, platforms like WeTravel, and associations are creating a full ecosystem
• Why collaboration - not competition - is the future of this industry
• What Holly is building with her membership model and long-term vision

This episode also marks an exciting milestone as Holly and the International Retreat Association officially join the Retreat Industry Forum as a sponsor, further strengthening the movement to elevate the industry.

This is not just a conversation about retreats.

This is a conversation about where the entire industry is headed.

What You'll Learn in This Episode

• Why the retreat industry has lacked a central governing or support structure • The role of associations in building credibility and standards • How the Retreat Industry Forum fits into the larger ecosystem • Why collaboration is key to industry growth • What the International Retreat Association is building for retreat leaders

Key Takeaways

The Retreat Industry Has Been Fragmented

Until now, there has been:

• no central hub
• no global standards
• no unified ecosystem

This has created inconsistency across the industry.

A New Ecosystem Is Emerging

The combination of:

• events (Retreat Industry Forum)
• platforms (like WeTravel)
• associations (International Retreat Association)

creates a more complete, connected industry.

This Is About Growth - Not Policing

Holly makes it clear:

This is not about controlling the industry.

It's about:

• elevating standards
• supporting leaders
• creating connection
• building credibility

Community Will Define the Future

The retreat industry is built on:

• connection
• transformation
• human experience

And now it's building a foundation to support that at scale.

Leadership Is Required

As the industry grows, leaders who step up, collaborate, and operate at a higher level will shape its future.

About International Retreat Association

The International Retreat Association is led by a 17x best-selling author, international speaker, host of the All Things Retreat Podcast, and founder of 12 startup companies with a track record of building purpose-driven businesses. After surviving a 70-day hospital stay with COVID that included time on a ventilator, her perspective on life, impact, and legacy shifted in a profound way. That experience became the catalyst for creating a global movement within the retreat industry.

The Association was founded to bring together retreat leaders, venues, and aligned professionals into one collaborative ecosystem focused on growth, integrity, and shared standards. With a vision to elevate the entire industry, it provides connection, education, and strategic opportunities for those shaping the future of retreats worldwide.

Learn more: https://internationalretreatassociation.org/

About the Retreat Industry Forum

The Retreat Industry Forum brings together retreat leaders, venue owners, and industry professionals who are serious about building profitable and sustainable retreat businesses.

Hosted by Shannon Jamail, Alison, and Erin, this is a room designed to elevate the entire industry.

📍 Denver, May 🎟️ https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum Or jump on the Paris list: https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum-Paris2026

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in Denver at the Retreat Industry Forum
• Join our LinkedIn Group
• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

_____

TIMESTAMPS

Introducing Co-Hosts and Special Guest (00:01:15) Shannon introduces Aaron and Allison, and Aaron announces Holly Porter as the special guest.

Holly Porter's Background and Inspiration (00:02:03) Holly shares her entrepreneurial journey, family, and the near-death experience that inspired the International Retreat Association.

Mission and Purpose of the Association (00:03:37) Holly explains the association's mission: collaboration, trust, global standards, and professionalism in the retreat industry.

Need for a Governing Body and Industry Gathering (00:04:21) Aaron and Holly discuss the lack of a governing body and the importance of an annual industry event.

Events, Platforms, and Associations Explained (00:05:30) Holly distinguishes between events, platforms, and associations in supporting the retreat industry.

Value of Professional Associations (00:06:13) Allison shares the benefits of professional associations from her health and fitness background.

Vision for a Collaborative, Evolving Association (00:07:01) Holly emphasizes community-building, flexibility, and co-creating the association's future.

Membership Launch and Structure (00:07:43) Holly details the upcoming essential and founding memberships, pricing, and the leadership council.

Membership Benefits and Toolbox (00:08:39) Holly describes member benefits: badges, a resource toolbox, opt-in opportunities, and master classes.

Inclusivity and Growth Mindset (00:10:14) Holly discusses being open to change, learning from feedback, and growing the association together.

Diversity of Retreat Types (00:10:59) Aaron highlights the wide range of retreat types and the need for an inclusive association.

Retreats as Universal Business Tools (00:12:00) Allison notes retreats' relevance across industries and the growing demand for human connection.

Alignment Between Forum and Association (00:12:32) Aaron asks Holly why she chose to sponsor the forum; Holly explains their aligned visions.

Educating on Association Value (00:13:07) Holly discusses the need to educate industry professionals on the benefits of joining associations.

Collaboration Over Competition (00:14:04) Holly advocates for industry unity, more events, and supporting each other rather than competing.

Ethics and Standards in the Industry (00:15:02) Aaron and Holly discuss the importance of ethics, efficacy, and setting industry standards.

Industry Growth and Need for Standards (00:16:03) Shannon addresses the industry's rapid growth, rise in fraud, and the need for basic standards.

Closing and Thank Yous (00:17:07) Shannon thanks Holly, shares where to find more information, and wraps up the episode.

Podcast Outro and Resources (00:17:39) Outro voice encourages subscribing, reviewing, and accessing free resources.

One of the hardest moments in the retreat business is the quiet period after you launch something.

You announce your retreat. You post about it. You send emails.

And then… crickets.

In this solo episode, Shannon Jamail talks about why slow results are not a sign that something is wrong. In fact, momentum in the retreat industry is rarely sudden — it's usually the result of consistent, focused action over time.

Shannon breaks down the common traps retreat leaders fall into when results don't appear quickly, including shiny object syndrome, comparison traps, and abandoning strategies too soon.

She also shares practical tools to help retreat leaders stay focused, track the right metrics, and build systems that create sustainable momentum.

If you've ever questioned whether your retreat marketing is working, this episode will help you stay the course and keep building.

What You'll Learn

• Why the "launch and crickets" phase is normal

• How retreat leaders sabotage their own momentum

• The difference between outcome metrics and activity metrics

• The 90-day focus rule for marketing

• Tools to maintain energy, discipline, and consistency

Key Takeaways

• Most retreat leaders quit right before traction begins.

• Early signs of success are often small signals, not bookings.

• Consistency compounds over time.

• Systems reduce the emotional rollercoaster of entrepreneurship.

• Momentum comes from focused action sustained long enough to work.

Episode Breakdown Why Retreat Leaders Stall

Many retreat leaders experience the "launch and crickets" moment and assume their strategy isn't working.

Often the real issue isn't the strategy — it's abandoning it too soon.

Common traps include:

• Shiny object syndrome

• Constant pivoting

• Comparing your beginning to someone else's middle

The truth is that many leaders quit right before momentum begins.

Redefining What "Working" Looks Like

Most leaders focus only on bookings.

But bookings are the final step in a longer chain of signals.

Early indicators that your marketing is working include:

• Direct messages

• Profile visits

• Email opens

• Questions from potential guests

• Conversations starting

Instead of only tracking bookings, create a simple weekly effort scorecard and measure activity.

The 90-Day Focus Rule

One of the biggest mistakes retreat leaders make is constantly switching strategies.

Instead, commit to one primary marketing channel for 90 days before evaluating results.

Choose the platform where your ideal guest already spends time.

Then give the strategy enough time to compound.

A helpful tool is scheduling a weekly CEO Hour where you review progress without reacting emotionally to short-term results.

Protecting Your Energy & Mindset

Discouragement happens to every entrepreneur.

The key is learning how to use it as information rather than letting it derail your progress.

Create a momentum anchor — a list of past wins you can revisit when doubt creeps in.

Another helpful tool is an evidence file.

Save screenshots of:

• Kind messages

• Testimonials

• Bookings

• Positive feedback

These reminders reinforce that progress is happening.

Systems That Create Consistency

Consistency becomes easier when systems are in place.

Some simple examples include:

• Batch creating content so you're not starting from scratch every day

• Automating follow-up emails and reminders

• Creating simple marketing workflows

Remember: a consistent B+ effort will outperform sporadic A+ bursts every time.

Accountability Structures That Actually Work

Entrepreneurship can feel isolating.

Accountability structures help maintain momentum.

One simple format is a weekly check-in with an accountability partner:

1. What did I commit to?

2. What did I actually do?

3. What is my one focus next week?

Tools like Notion, Trello, or even a simple notebook can support this system.

The best tool is the one you will actually use.

Final Takeaway

Momentum is not created by doing more.

It comes from doing the right things consistently - long enough to see them work.

If you stay the course, traction will come.

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats

• Join our private Facebook Group

• Top 5 Marketing Tools Free Guide

• Get your legal docs for retreats

• Join Shannon in Denver at the Retreat Industry Forum

• Join our LinkedIn Group

• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

_____

TIMESTAMPS

Host's Studio Update & Listener Request (00:00:54) Shannon shares about her new studio setup and asks listeners to subscribe and review the show.

Understanding Business Cycles & Common Challenges (00:02:10) Discussion of natural business cycles, shiny object syndrome, and comparison traps that retreat leaders face.

Dangers of Shiny Object Syndrome & Comparison (00:03:09) Explains how distraction and comparing to others can derail progress; urges focus on personal strategies.

Shutting Out the Noise & Social Media Boundaries (00:04:20) Advice on muting distractions, limiting social media, and focusing on your own business lane.

Shifting Metrics: Activity vs. Outcome (00:05:19) Recommends focusing on activity metrics (conversations, content) instead of bookings to maintain motivation.

Implementing a 90-Day Focused Marketing Plan (00:07:16) Suggests committing to one or two marketing channels for 90 days, targeting where your ideal clients are.

Protecting Mindset and Energy (00:09:23) Stresses the importance of guarding your mindset and energy from negativity, news, and discouraging influences.

Using Positive Evidence to Combat Discouragement (00:11:21) Encourages collecting positive feedback and reminders of past successes to counter self-doubt.

Consistency, Systems, and Batching Content (00:12:15) Tips on batching content, automating follow-ups, and creating systems to maintain consistency.

The Power of Accountability (00:13:15) Highlights the value of accountability, especially paid coaching or mentorship, to reduce loneliness and boost results.

Closing Thoughts & Event Invitation (00:15:15) Shannon summarizes key points, guarantees results with consistency, and invites listeners to an upcoming event.

Outro & Call to Action (00:16:03) Podcast outro with reminders to subscribe, review, and access free resources.

Trust is the currency of the retreat industry.

Guests invest their time, money, and emotional energy into retreat experiences expecting transformation, connection, and professionalism. But often, trust doesn't break in big dramatic moments - it slowly leaks through small gaps in leadership, communication, and delivery.

In this episode, Shannon sits down with Debbie Simmons to discuss the five most common "trust leaks" in retreat businesses and how retreat leaders can repair them before they damage reviews, referrals, and long-term loyalty.

They break down where trust most often breaks down - from marketing promises to post-retreat follow-up - and how retreat leaders can strengthen their businesses with clearer communication, better boundaries, and stronger operational standards.

If you want your retreat guests to return, refer others, and rave about their experience, this episode will help you protect the most valuable asset in your business: trust.

Key Takeaways

• The five most common places trust breaks down in retreat businesses

• How marketing promises can accidentally set retreat leaders up for failure

• Why unclear boundaries create confusion and resentment

• The operational gaps that quietly damage guest experiences

• The importance of post-retreat follow-up for long-term loyalty

About Debbie:

Debbie Simmons is a keynote speaker, author, leadership strategist, and CEO of Anchor Point, known as The Legacy Architect who guides high-capacity leaders from success into significance and lives of lasting impact. Her work is built on the Architecture of Trust, the principle that where you place your trust determines both your success and the legacy you build. Through her proprietary framework, The Obedience Engine, Debbie equips executives and entrepreneurs to align identity, leadership, and decision-making so clarity and momentum replace pressure and burnout. She is the author of The Heart of Legacy and the creator of the Vision Day experience, a private leadership environment where leaders reset their trajectory and architect their next chapter. Debbie's message is simple: you were not designed to merely pursue success, you were created to leave a legacy worth living and leaving.

Learn more about Debbie here: https://thedebbiesimmons.com/

Grab her free book here: https://theheartoflegacy.com/

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats

• Join our private Facebook Group

• Top 5 Marketing Tools Free Guide

• Get your legal docs for retreats

• Join Shannon in Denver at the Retreat Industry Forum

• Join our LinkedIn Group

• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

_____

TIMESTAMPS

Debbie's Background & "Legacy Architect" (00:01:25) Debbie shares her personal and professional background, explaining her role as the "Legacy Architect."

The Architecture of Trust Explained (00:03:50) Debbie introduces the concept of "architecture of trust" and its importance in retreat businesses.

Five Areas of Trust Leaks (00:04:20) Overview of the five critical areas where trust can break down: marketing, promises, boundaries, delivery/operations, and follow-up.

Marketing Promises & Clarity (00:05:54) Discussion on the importance of clear, specific marketing promises and avoiding overpromising.

Guest Fit & Scarcity Mindset (00:08:23) Why not every guest is a fit, the dangers of a scarcity mindset, and the value of specificity.

Setting Boundaries & Screening Guests (00:15:23) The necessity of boundaries, guest screening, and clear behavior expectations to create a safe retreat environment.

Communication & Assumptions (00:20:30) The pitfalls of assuming guests understand expectations and the importance of explicit communication.

Follow-Up & Integration After Retreats (00:21:47) Strategies for post-retreat follow-up and integration to maintain trust and encourage repeat business.

Learning from Experience & Continuous Improvement (00:27:15) Advice on incremental improvements, learning from mistakes, and building better systems over time.

Debbie's Book & How to Connect (00:28:29) Debbie shares how listeners can work with her and offers a free book as a resource.

Closing & Podcast Outro (00:29:16) Shannon thanks Debbie, wraps up the episode, and shares where to find more resources.