Most retreat leaders believe the answer to growing their business is another strategy. Another funnel. Another marketing tactic. Another social media platform. But what if the greatest opportunity isn't changing what you do...it's changing the energy you bring to everything you do? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Michelle Villalobos, business strategist, retreat leader, and creator of the Business Breakthrough Program, to discuss why energy precedes outcomes and how your internal alignment directly impacts your retreat business. Michelle has facilitated more than 150 retreats and helped thousands of entrepreneurs create businesses built around freedom, recurring revenue, and meaningful impact. Together, Shannon and Michelle explore why retreat leaders often focus on external strategies while overlooking the beliefs, stories, and mindset quietly shaping every decision they make. They also discuss what it means to become Energy Rich, why guests can feel the difference between confidence and scarcity, and how limiting beliefs influence everything from pricing to marketing to enrollment. If you've been working harder but not seeing the results you expected, this conversation may completely change how you think about building a profitable retreat business. In This Episode You'll Learn

• Why energy always comes before strategy
• What it means to become Energy Rich
• How limiting beliefs affect retreat pricing
• Why guests feel your confidence before they hear your pitch
• How alignment creates stronger leadership and better retreats
• The connection between authentic leadership and profitable retreats
• How to build a retreat business rooted in purpose instead of fear

Whether you're planning your first retreat or you've been leading transformational experiences for years, this episode will help you lead from a place of greater confidence, clarity, and authenticity. What You'll Learn

• How to build a profitable retreat business
• How to create recurring revenue with retreats
• Why mindset impacts retreat marketing and sales
• How authentic leadership attracts ideal retreat guests
• Why energy influences retreat enrollment
• How to overcome limiting beliefs around pricing
• What it means to become an Energy Rich entrepreneur

Key Takeaways

Strategy Can't Outperform MisalignmentThe best marketing strategy in the world won't compensate for fear, doubt, or scarcity. Guests feel your energy before they ever buy your retreat.

Energy Rich Doesn't Mean High Energy Michelle explains that true leadership comes from alignment, not constant hustle. Being calm, grounded, and authentic creates far more influence than trying to do more. Your Beliefs Shape Your Business The stories you tell yourself about money, worth, pricing, and success quietly influence every business decision you make. Retreat Leaders Sell More Than Retreats People invest in the person leading the experience. Confidence, authenticity, and clarity create trust long before someone clicks "Book Now." Freedom Is Built Intentionally Retreats can become a powerful recurring revenue stream when they're built from alignment rather than obligation. About Michelle Villalobos Michelle Villalobos, MBA, CSP®, is a business strategist, retreat leader, and transformational leadership expert who has spent nearly two decades helping coaches, consultants, speakers, and thought leaders build scalable businesses through transformational experiences. She has designed and facilitated more than 150 multi-day retreats, consulted on hundreds more, and is the creator of Business Breakthrough, an incubator that helps entrepreneurs build aligned business models with recurring revenue and greater freedom. Through her Retreats to Riches training and more than 800 YouTube videos, Michelle teaches entrepreneurs how to design, market, fill, and lead retreats that create unforgettable experiences while generating sustainable income. Learn more: https://superstaractivator.com Free Gift for Listeners: The Retreats to Riches Roadmap & Quick Start Guide and Big Back End Revenue Projections Calculator www.superstargifts.com The Retreat Leaders Podcast Resources and Links:

• Join our Mastermind in Austin!
• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course
• My two favorite social media tools: Metricool and ManyChat

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------------ TIMESTAMPS

Podcast Introduction (00:00:02) Host Shannon Jamaal introduces the podcast and welcomes guest Michelle Villalobos, a business strategist and experienced retreat leader.

A Special Gift (00:01:25) Michelle presents Shannon with a beautifully illustrated book she created, titled "But I Want to Fly," an adventure book for dreamers.

Who Are You at Your Core? (00:03:02) Michelle discusses her identity beyond professional roles, defining herself as a creator, contributor, teacher, and philosopher at her core.

Energy Precedes Outcome (00:04:14) Michelle explains her core concept: aligning what you do with who you are naturally elevates your energy and leads to better outcomes.

Becoming Energy Rich (00:04:44) The concept of being "energy rich" is explored, involving alignment with your purpose and cultivating the feelings you want to experience.

Authenticity in Leadership (00:08:26) Shannon shares a personal story about finding her authentic voice while teaching, emphasizing the importance of being genuine as a leader.

The Power of "Both, And" (00:10:45) The discussion shifts to embracing duality, recognizing that two opposing ideas, like holding healing space and making money, can coexist.

Reframing Your Past (00:12:09) Michelle shares a personal story of betrayal, illustrating how reframing a painful past can be an empowering catalyst for awakening and growth.

Can You Lead from an Open Wound? (00:15:52) The speakers discuss whether you can lead a successful retreat without having done the inner work, concluding you must embody your teachings.

The Danger of Masking (00:18:18) The conversation covers the problem of pretending to be healed, which energetically teaches others to mask their own pain instead of healing.

Congruency and Trust (00:19:24) Using horses as an example, Shannon explains that congruency—showing up as you are, even if not okay—is key to building trust.

The Power of Community (00:21:51) Michelle explains that while she works one-on-one with clients, the biggest transformations happen in community and being witnessed by others.

From Strategy to Energy (00:23:14) Michelle describes how her business retreats evolved from focusing on strategy to incorporating inner work, breathwork, and other healing modalities.

Belief Over Strategy (00:24:32) Shannon emphasizes that no marketing strategy can overcome a leader's lack of belief in their own retreat; energy comes first.

Detaching from the Outcome (00:25:42) The importance of surrendering the outcome while remaining fully committed to the process is discussed as a key to success.

Limiting Beliefs and Pricing (00:30:07) The conversation explores how limiting beliefs, especially for women, impact pricing, with most leaders tending to undercharge for their services.

The Retreat Business Model (00:30:43) Michelle shares her model of using a retreat as a breakthrough experience that opens the door to long-term, recurring revenue programs.

Standing in Your Price (00:33:23) The concept of "standing in your price" is explored, highlighting the need for congruence and genuine belief in the value offered.

The Promise of Your Retreat (00:38:14) A retreat's promise elevates it from a generic getaway, allowing for a higher price point and attracting the right participants.

Michelle's Upcoming Work (00:39:08) Michelle shares details about her Business Breakthrough Intensive, which helps thought leaders build community-based programs with recurring revenue.

A Gift for Listeners (00:40:13) Michelle offers a free retreat projections spreadsheet to help leaders plan their numbers, from pricing and attendance to conversion rates.

The Story Behind the Book (00:40:54) Michelle shares the inspiring story of how her book, "But I Want to Fly," came to her in a dream.

What if your retreat isn't struggling because of the economy, Facebook, or Instagram? What if it's something much simpler? In this episode of The Retreat Leaders Podcast, Shannon Jamail walks through a real retreat audit after a coaching call with one of the retreat leaders hosting at Retreat Ranch. Within minutes, Shannon uncovered multiple issues that were hurting registrations. None of them required a bigger advertising budget. None of them required starting over. They simply needed to be fixed. This episode is a practical checklist every retreat leader should complete before blaming social media algorithms or deciding that people just aren't buying retreats. If you're wondering how to fill your retreat, why your retreat isn't selling, or how to improve your retreat marketing, this episode is packed with actionable ideas you can implement immediately. In This Episode You'll Learn

• Why every retreat host must market consistently
• How to audit your retreat landing page for higher conversions
• The biggest SEO mistakes retreat leaders make
• How AI and keyword strategy are changing retreat marketing
• Why visibility matters more than follower count
• How to improve your retreat website for Google and ChatGPT
• Why your retreat promise must match your marketing
• The importance of trust signals like reviews, testimonials, and videos
• Why most retreat leaders stop promoting far too early
• How one small change can dramatically increase retreat registrations

Retreat Audit Checklist

✔️ Are all retreat hosts actively marketing? ✔️ Are you taking advantage of every free visibility opportunity? ✔️ Does your landing page clearly communicate who your retreat is for? ✔️ Is your website optimized for SEO and AI search? ✔️ Do you have a keyword strategy? ✔️ Is your call-to-action obvious? ✔️ Did you start marketing early enough? ✔️ Are you building trust? ✔️ Is everyone using their email list? ✔️ Is your retreat easy to share? ✔️ Have you asked why people didn't book? ✔️ Does your content support your retreat promise? ✔️ Are you selling benefits instead of features? ✔️ Would ChatGPT understand your retreat from your website? ✔️ Are you creating evergreen content? ✔️ Have you audited yourself? Key Takeaways Visibility Is Earned Daily There are thousands of retreats competing for attention. If you're not willing to spend 30 to 60 minutes every day talking about your retreat online, someone else will. Your Landing Page Is Your Salesperson If your website could describe a hundred different retreats, it isn't describing yours. Specific messaging wins. SEO Is No Longer Optional Google isn't your only search engine anymore. People are searching inside ChatGPT, Pinterest, YouTube, and AI platforms every day. Your retreat needs to be discoverable everywhere. Trust Is the New Marketing Testimonials. Videos. Reviews. Photos. Podcast interviews. Your audience needs to trust you before they'll invest in you. Small Fixes Often Produce Big Results Most retreats don't fail because they're bad. They fail because people can't clearly understand what they offer or can't find them in the first place. The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course
• My two favorite social media tools: Metricool and ManyChat

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----------- TIMESTAMPS

Introduction to Retreat Audits (00:00:50) Shannon introduces the concept of a retreat audit, using a recent strategy call with a retreat leader as an example.

The Importance of Consistent Marketing (00:03:17) Shannon stresses the need for at least 30 minutes of daily marketing and consistent social media presence for your retreat.

Leveraging Free Visibility Opportunities (00:07:21) Discussion on using free promotional opportunities offered by venues, local chambers, and online platforms like Facebook Events to boost SEO.

Optimizing Your Landing Page (00:09:21) Tips for creating a clear, mobile-friendly landing page that quickly communicates who the retreat is for and what problem it solves.

Developing a Keyword Strategy (00:12:16) The importance of using a keyword strategy, not hashtags, to drive all content and improve visibility on search and social media.

Creating a Clear Call to Action (00:15:18) Advice on having a single, clear call to action on your landing page, preferably "book your spot," to avoid confusion.

Allowing Enough Lead Time (00:18:05) Shannon explains why a 6 to 12-month lead time is ideal for marketing and allowing potential guests to plan accordingly.

Building Trust and Credibility (00:19:44) How to build trust using authentic content, testimonials, and clear credentials, while avoiding overuse of AI-generated images and text.

Utilizing Your Email List (00:22:35) The power of email marketing is highlighted as a crucial tool for building trust and communicating directly with your audience.

Understanding Why People Don't Book (00:23:31) Focusing on selling the benefits and transformation of the retreat, not just the features like yoga classes or meals.

The Power of an FAQ Section (00:24:18) Shannon emphasizes adding a detailed FAQ section to your website to answer common questions and significantly boost your SEO.

Creating Evergreen Content (00:25:18) The value of creating long-form, evergreen content like blogs and YouTube videos that live forever and build long-term traction.

The Final Audit: Consistency and Follow-Up (00:28:03) A final encouragement to audit yourself on consistency, showing up, and the critical importance of quick follow-ups with potential guests.

What makes a retreat unforgettable? It is rarely just the itinerary. It is the feeling. The energy in the room. The moments guests did not expect. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Austin-based singer, songwriter, and musician Christine Baird to talk about the role of live music, art, and real human connection in creating transformational retreat experiences. Christine has performed at multiple retreats hosted by Shannon, and together they explore why live music brings something to a retreat that a playlist, a screen, or even AI-generated music simply cannot replicate. They discuss how music and art can shift the energy of a room, help guests become more present, create emotional anchors, and turn a good retreat into something people remember long after they leave. The conversation also dives into why live, in-person experiences are becoming even more valuable in a fast-moving AI world. As technology gets better at creating content, music, images, and experiences digitally, the value of real human energymay actually increase. If you are a retreat leader looking for creative retreat activities, ways to improve your guest experience, or ideas that help your retreat stand out, this episode will make you think differently about what belongs on your itinerary. In This Episode You'll Learn

• Why live music can elevate a retreat experience
• How art and creativity support deeper connection
• Why guests remember feelings more than schedules
• How music can help people become more present
• The difference between recorded or AI-generated music and a live human performance
• Why in-person experiences are becoming more valuable in the AI era
• How retreat leaders can use music and art to create emotional anchors
• Why creative retreat activities can improve guest satisfaction, referrals, and repeat attendance

Key Takeaways

Retreats Are Felt, Not Just Attended

Your guests may forget the exact order of the workshops.

They will remember how the experience made them feel.

Live Music Changes the Room

There is something different about having a real person creating music in real time.

Guests feel the energy, imperfection, emotion, and connection.

AI Can Create Music. It Cannot Recreate Human Presence.

Technology can create incredibly impressive music.

What it cannot reproduce is the shared experience of being in a room with another human being creating something live.

Art Creates Emotional Anchors

A song, painting, creative workshop, or shared artistic experience can become one of the strongest memories someone takes home from a retreat.

Retreat Leaders Should Think Beyond Content

You do not need another workshop just because there is an empty hour on the schedule.

Sometimes the better choice is music, art, nature, conversation, or simply space to experience the moment.

About Christine Baird

Christine Baird is a singer, songwriter, and musician whose career has taken her from musical theatre to the Montreux Jazz Festival, from wedding singing in New York City to pursuing her solo career in Austin, Texas.

She has performed with Sofar Sounds in New York, Los Angeles, and Austin and was recruited as a contestant for Season 26 of NBC's The Voice. Christine has opened for acclaimed artists including Morgan James at Austin's legendary Antone's Nightclub and Texas artist Red Shahan at Salt Lake City's Garage on Beck.

Her vocals have also been featured on popular EDM tracks that have generated more than 13 million streams.

Learn more at www.christinebairdmusic.com

Instagram: @christinebairdmusic The Retreat Leaders Podcast Resources and Links:

• Join our Mastermind in Austin!
• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course
• My two favorite social media tools: Metricool and ManyChat

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------------- TIMESTAMPS

Podcast Introduction (00:00:02) Host Shannon Jamaal introduces the podcast for visionary coaches and healers, welcoming guest Christine Baird to the show.

How Shannon Met Christine (00:01:39) Shannon shares how she discovered Christine's magical voice at a winery and was so moved she hired her for retreats.

Live Music vs. AI (00:03:35) The conversation explores how live music offers an emotional, human experience that AI-generated music simply cannot replicate.

The Effort and Authenticity of Singing (00:04:36) Christine explains that singing is a physical, emotional effort, an instrument from within the body, unlike AI's effortless polish.

The Human Brain is Rejecting AI (00:07:43) Shannon and Christine discuss how people are subconsciously starting to recognize and dismiss content created by artificial intelligence.

Christine's Musical Journey (00:09:20) Christine shares her background, from musical theater in New York to finding her authentic voice and moving to Austin.

The Power of Music at Retreats (00:13:30) Christine discusses how live music's frequency can literally change the biology and energy of a room and its attendees.

Creating a Transformative Experience (00:17:40) Shannon praises Christine's ability to engage the crowd, giving them permission to dance, sing, or simply listen and feel.

Christine's Long-Term Dreams (00:19:36) Christine shares her vision of connecting with large audiences, aiming to create uplifting experiences rather than just seeking fame.

Dealing with Haters and Criticism (00:22:20) The discussion turns to handling online negativity and how life experience builds the strength to stay authentic despite criticism.

The Unnatural Nature of Online Comments (00:26:49) Christine shares the perspective that comment sections are unnatural because humans were not designed to hear everyone's unfiltered thoughts.

Favorite Music and Original Songs (00:29:48) Christine talks about her love for 70s and 80s music and her process of incorporating her original songs into sets.

The Importance of Presence in Performance (00:33:12) Christine explains that staying present and authentic during a performance is key to creating a genuine emotional connection with the audience.

What if the most powerful part of your retreat isn't what happens during the retreat-but what happens before and after? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with author, certified life coach, and wellness mentor Lauren Tedeschi to explore how retreat leaders can create deeper, longer-lasting transformation by embracing Lauren's Still Momentum framework. Inspired by her new book, Still Momentum: How to Heal and Thrive at the Same Time, Lauren shares why stillness isn't about doing less-it's about becoming more intentional. In a world that constantly encourages us to consume more, do more, and move faster, she explains how creating moments of pause can actually help people move forward with greater clarity and purpose. Together, Shannon and Lauren discuss how retreat leaders can weave Still Momentum into every stage of the retreat experience-from preparing guests before they arrive, to creating meaningful moments during the retreat, and continuing the transformation long after everyone goes home. If you're looking for ways to create retreats that leave a lasting impact instead of a temporary emotional high, this conversation is full of practical ideas and inspiration. In This Episode You'll Learn:

• How to create lasting transformation through your retreats
• Why retreat experiences should begin before guests arrive
• Simple ways to support guests after your retreat ends
• How the Still Momentum framework strengthens the retreat experience
• Why stillness and progress can exist together
• How to deepen guest relationships beyond the retreat weekend
• Why intentional follow-up creates stronger communities and repeat guests

Whether you're hosting wellness retreats, leadership retreats, women's retreats, or personal development experiences, this episode will help you design retreats that continue changing lives long after checkout.

What You'll Learn

• How to create transformational retreats
• Retreat follow-up strategies that build long-term relationships
• Why pre-retreat preparation matters
• How to improve the guest experience before, during, and after your retreat
• Ways to increase retreat guest engagement
• How retreat leaders can create lasting transformation
• Why stillness is becoming more valuable in today's AI-driven world

Key Takeaways

Transformation Doesn't End at Checkout

The most impactful retreats continue long after guests return home.

Intentional follow-up helps participants integrate what they've learned into everyday life.

Stillness Creates Clarity

In a world filled with constant notifications, AI, and endless information, stillness has become one of our greatest competitive advantages. Retreats Should Start Before Arrival Preparing guests emotionally and mentally before they arrive creates a more meaningful retreat experience from day one. Retreat Leaders Build Community, Not Just Events The strongest retreat businesses don't end when the retreat ends. They create ongoing relationships that keep guests connected and engaged. Momentum Doesn't Always Mean More Action Sometimes the greatest progress happens when we slow down enough to hear what matters most. About Lauren Tedeschi Lauren Tedeschi is the author of Still Momentum: How to Heal and Thrive at the Same Time, a certified life coach, wellness mentor, and creator of the Still Momentum Experience. With a background in leadership development, professional coaching, and transformational facilitation, Lauren helps individuals and retreat leaders create experiences that inspire meaningful, lasting change. Drawing from both her professional expertise and personal journey, Lauren teaches that stillness and momentum are not opposites - they can exist together. Through her book, speaking engagements, workshops, and immersive experiences, she helps people pause with purpose, reconnect with themselves, and move forward with greater clarity, confidence, and intention. Learn more at https://www.thestillmomentum.com/ Grab your free resource at: thestillmometum.com/listeningexercise The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course
• My two favorite social media tools: Metricool and ManyChat

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----------- TIMESTAMPS

Introduction to Lauren Tedeschi (00:00:52) The host introduces guest Lauren Tedeschi, author of "Still Momentum," a life coach, and creator of the Still Momentum experience.

Lauren's Background and Life (00:02:13) Lauren shares where she's from, her family life, and her current passion for life at age 58.

Connecting Through Marathons (00:02:42) The host and guest discuss their shared interest in marathons and how their approach to running has changed with age.

What is Still Momentum? (00:04:42) Lauren explains her core concept: embracing pauses and slowing down, realizing stillness is what makes meaningful momentum possible.

The Power of Stillness in Practice (00:05:59) The host relates the concept to her own yoga journey, moving from intense "yang" practices to slower "yin" styles.

Incorporating Still Momentum into Retreats (00:07:47) Lauren discusses how the concept of stillness, similar to savasana in yoga, can be a powerful tool in retreat experiences.

The Origin of Still Momentum (00:09:22) Lauren shares her personal journey from a fast-paced corporate career to discovering the power of slowing down after having children.

Personal Health Journey (00:10:52) Lauren details her experiences with cancer and the resulting anxiety and depression, which forced her to embrace stillness and wellness.

Finding Peace in Stillness (00:14:45) Lauren recounts her transformative 30-day yoga training in Greece, where she learned to be comfortable as a "student of stillness."

Designing In-Person Experiences (00:17:17) Lauren explains how she wrote her book for her younger self and now creates workshops and a retreat framework for women.

The Still Momentum Framework for Retreats (00:18:53) Lauren describes her framework, designed to add depth to retreats and provide a common language for participants before, during, and after.

How to Work with Lauren (00:21:52) Lauren outlines the three ways retreat leaders can work with her: done-for-you, done-with-you, or training to implement the framework themselves.

Transitioning from Host to Mentor (00:26:20) The host and guest discuss their shared transition from leading many retreats to empowering other leaders with their expertise and frameworks.

The Business and Humanity of Retreats (00:29:46) A discussion on balancing the need for profitability with the human-centric, healing purpose of hosting transformative retreat experiences.

Finding Your Unique Stillness (00:39:22) Lauren shares how her yoga training changed her life and encourages listeners to find their own unique form of stillness.

Where to Find Lauren's Work (00:33:57) Lauren provides her website, mentions a free PDF for listeners, and shares that her book is available on Amazon.

What if the fastest way to grow your business wasn't working harder-but learning from someone who's already done it?

In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Shari Leid, internationally recognized keynote speaker, author, and entrepreneur, for a conversation about one of the most overlooked business skills: knowing when to ask for help. Shari has built an incredible career as a professional speaker, but like many entrepreneurs, she wanted to diversify her business by adding memberships and retreats as recurring revenue streams. Instead of trying to figure it out alone, she invested in learning from someone already doing it. She reached out to Shannon for coaching, attended the Retreat Industry Forum in Denver, and ultimately booked Retreat Ranch for her upcoming retreats. This episode isn't just about retreats. It's about humility. It's about investing in yourself. It's about surrounding yourself with people who have already solved the problems you're trying to solve. If you're an entrepreneur who wants to host retreats profitably, this conversation will encourage you to stop reinventing the wheel and start accelerating your growth. In This Episode You'll Learn:

• Why successful entrepreneurs ask for help sooner rather than later
• How to turn retreats into recurring revenue
• Why adding retreats can strengthen your existing business
• The value of learning from experienced retreat leaders
• How coaching and proximity accelerate business growth
• Why getting in the room matters more than consuming content online
• The mindset shift that separates successful entrepreneurs from struggling ones

Whether you're a coach, speaker, consultant, author, or entrepreneur exploring retreats as a new revenue stream, this episode offers practical wisdom that can save you years of trial and error. What You'll Learn

• How to make money with retreats
• How to turn retreats into recurring revenue
• Why coaching accelerates business growth
• The power of mentorship and proximity
• Why entrepreneurs should invest in learning before launching retreats
• How to avoid common retreat mistakes
• Why asking for help is a business advantage-not a weakness

Key Takeaways

The Best Entrepreneurs Don't Go It Alone

Successful business owners know they don't need to be the expert in everything. They find people who already are. Retreats Can Become a Powerful Revenue Stream When done strategically, retreats don't just create unforgettable experiences-they can become a profitable extension of your existing business. Learn From Someone Else's Mistakes Experience is valuable. Borrowing someone else's experience is even more valuable. Proximity Accelerates Growth Books, podcasts, and courses are helpful. But getting in the room with experienced entrepreneurs changes everything. Retreats Should Support Your Business-Not Distract From It The best retreat leaders don't create retreats because they're trendy. They create them because they align with their expertise, audience, and long-term business strategy. About Shari Leid Shari Leid is an internationally recognized keynote speaker, author, entrepreneur, and founder dedicated to helping people create meaningful lives and businesses through connection, courage, and intentional growth. As she expands her business to include memberships and transformational retreats, Shari demonstrates exactly what lifelong learning looks like: investing in mentorship, surrounding yourself with experts, and taking action. Learn more at: SharileidShari Leid | Executive Coach & Speaker | Connection Expert The Retreat Leaders Podcast Resources and Links:

• Join our Mastermind in Austin!
• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course
• My two favorite social media tools: Metricool and ManyChat

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify

---------------

TIMESTAMPS

Introducing Sherry Lead (00:00:52) Host Shannon Jamaal welcomes guest Sherry Lead, an attorney turned author, speaker, and now retreat leader, to the podcast.

Sherry's Journey into Retreats (00:02:04) Sherry explains why she sought mentorship to add retreats to her business, aiming for more stable revenue than speaking alone.

Adding New Revenue Streams (00:05:06) The discussion highlights the power of adding memberships and in-person experiences like retreats to grow a coaching or speaking business.

The Power of a Portfolio Career (00:06:32) Sherry explains how different business avenues like speaking, memberships, and retreats can all support and feed into each other.

Learning at The Forum (00:08:44) Sherry shares her experience attending a retreat leader forum, emphasizing the value of learning from experts with different business models.

Finding Your Unique Retreat Style (00:10:48) The importance of authenticity is discussed; your retreat should match your personality to attract the right people and feel genuine.

The Retreat Leader Mastermind (00:12:14) Shannon announces her upcoming mastermind event, designed to help retreat leaders with marketing, profitability, and building a supportive community.

Sherry's Retreats for Women (00:18:09) Sherry describes her women-only retreats, which focus on creating deeper connections to self, career, and community for up to ten women.

The "Flip" Framework (00:18:46) Sherry shares her personal story and the "Flip" framework she created to help people establish connection and a sense of belonging.

A Gift for the Audience (00:21:51) Sherry offers listeners a free "Flip" app on her website to help them practice and improve their connection skills.

Why do some retreat leaders build thriving businesses while others give up after one launch? It's usually not because they're better marketers. It's not because they have a bigger audience. And it's rarely because they have the perfect retreat. It's because they keep showing up. In this solo episode, Shannon Jamail shares one of the biggest mindset shifts every retreat leader needs to hear: success doesn't come from avoiding failure-it comes from refusing to quit. Using Thomas Edison's famous light bulb story as a starting point, Shannon explains why silence, slow sales, and objections aren't signs your retreat is failing. They're simply part of building a business. If you're wondering whether your retreat is worth continuing to promote, this episode is your reminder to keep going. In This Episode You'll Learn: Whether you're planning your first retreat or you've been leading retreats for years, this episode will encourage you to keep showing up-even when it feels like no one is watching. Key Takeaways Silence Isn't Failure A quiet week doesn't mean your retreat won't fill. It means your marketing is still working its way through the process. Don't Confuse Feedback With Failure A "no" is information. A slow launch is information. Use it to improve-not to quit. The Best Retreat Leaders Stay Visible People rarely book after seeing your retreat once. Consistency builds familiarity, trust, and eventually bookings. Success Belongs to Those Who Keep Going Every successful retreat leader has experienced objections, slow sales, and moments of doubt. The difference is they kept showing up. Your Future Guests Can't Book a Retreat They Never See Visibility isn't a one-time event. It's a habit.

Subscribe: Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS

The Real Reason You're Losing Money (00:00:55) Shannon reveals the biggest mistake retreat leaders make: they stop showing up and promoting their offerings too soon.

The Thomas Edison Analogy (00:01:09) Using Thomas Edison's persistence, Shannon illustrates the importance of viewing "no's" and objections as data, not failure.

Handling Rejection and Feedback (00:02:17) Shannon discusses why retreat leaders spiral after rejection and encourages them to see feedback as data points for improvement.

Refining Your Message (00:03:23) Instead of giving up, leaders should analyze feedback to refine their messaging and better communicate their retreat's core transformation.

Silence is Not a Verdict (00:04:43) Shannon emphasizes that a lack of sign-ups isn't a reason to quit, but a signal to analyze your messaging.

The Power of Desire Over Objections (00:06:02) When a potential client truly desires the transformation you offer, objections like price or time become irrelevant.

A Personal Story of Persistence (00:07:05) Shannon shares her personal story of overcoming financial and time objections to attend a retreat in France she truly valued.

The Dangers of a Scarcity Mindset (00:09:04) Operating from a place of fear and scarcity will sabotage your efforts and be felt by your potential clients.

The Key to Success: Show Up (00:10:01) Shannon reiterates that consistently showing up with belief in your offering is what leads to registrations and a successful business.

Common Visibility Mistakes (00:11:04) Many leaders fail because their retreat is hard to find online and their messaging isn't clear to their ideal client.

Borrowing Belief from Others (00:11:55) Shannon advises getting into rooms with successful peers to borrow their belief and strengthen your own resolve to succeed.

Welcome to a brand-new season of The Retreat Leaders Podcast.

This episode is a little different.

Instead of diving into retreat marketing strategies or interviewing a guest, Shannon shares exciting updates about the future of the podcast, reflects on the incredible community that has helped grow the show into the top 2% of podcasts globally, and gives listeners a preview of what's ahead.

The biggest change? The podcast is leveling up.

Going forward, most interviews will be recorded in person from Shannon's new podcast studio in Austin, Texas. The goal is to create deeper conversations, stronger connections, and even more valuable content for retreat leaders and entrepreneurs.

If you have expertise that can help retreat leaders build better retreats or more profitable businesses, Shannon would love to hear from you. Guests are welcome to apply if they're willing to travel to Austin.

There will also be a limited number of special on-location episodes featuring unique retreat venues, extraordinary retreat experiences, and innovative concepts that can inspire retreat leaders around the world.

Most importantly, this episode is a heartfelt thank-you to every listener who has shared an episode, left a review, attended a mastermind, or simply kept coming back each week.

The next goal?

The top 1%.

And Shannon hopes you'll be part of the journey.

In This Episode You'll Learn

• Why The Retreat Leaders Podcast is moving to mostly in-person interviews
• What listeners can expect from the new season
• How to apply to be a guest on the podcast
• What makes a great podcast guest for retreat leaders
• Why in-person conversations create a better listening experience
• How the podcast will continue helping retreat leaders build profitable retreat businesses

What You'll Learn

• The future of The Retreat Leaders Podcast
• Why in-person interviews create more engaging conversations
• How to apply as a podcast guest
• What topics the show is looking for
• How the podcast continues supporting retreat leaders and entrepreneurs

Key Takeaways This Community Built the Podcast

Reaching the top 2% didn't happen because of one episode.

It happened because thousands of retreat leaders chose to listen, share, and support the show.

Better Conversations Start Face-to-Face

Recording in person creates a different kind of energy, allowing for richer conversations, stronger storytelling, and more practical takeaways.

The Goal Is Always More Value

Every change being made is designed to bring retreat leaders more actionable ideas, more expert insights, and more opportunities to grow their businesses.

The Journey Continues

The podcast has reached the top 2%.

Now it's time to see how far this community can go together.

The Retreat Leaders Podcast Resources and Links:

• Join our Mastermind in Austin!
• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

--------------

TIMESTAMPS

Welcome to a New Season (00:00:02) Shannon introduces a new season of the podcast, thanking listeners and sharing what to expect in the upcoming episodes.

The Value of Trust and Time (00:01:18) Shannon expresses gratitude for listeners' trust and time, emphasizing that time is our most valuable, non-renewable resource.

Focusing on Live Experiences (00:02:12) The podcast will shift to in-person sessions recorded in an Austin studio, minimizing virtual interviews to capture live energy.

Taking the Show on the Road (00:03:15) A new, limited opportunity for the podcast to be recorded on-location at unique venues or retreats is announced.

The Importance of Growth and Taking Risks (00:04:17) Shannon encourages listeners to avoid stagnation by trying new things and taking risks in their business to ensure growth.

Up-leveling All Projects (00:05:18) The host discusses her focus on improving her main projects, including the podcast and her annual retreat leader mastermind.

Avoiding Negativity and Complaining (00:06:23) Shannon advises listeners to avoid people who complain, as negativity drains energy and hinders success and business growth.

A Call to Action (00:08:31) Listeners are encouraged to take action, show up for live experiences, and engage more deeply to advance their businesses.

Gratitude to the Listeners (00:09:28) Shannon offers a heartfelt thank you to her audience for their support, trust, and for making the podcast successful.

Why isn't your retreat filling?

It's one of the questions I get asked more than any other.

And while marketing has changed dramatically since this episode first aired-with AI, SEO, and new ways people discover retreats-the core reasons retreats don't fill are surprisingly the same.

That's why I'm bringing back this Throwback Thursday episode.

In this conversation, I break down the most common reasons retreat leaders struggle to enroll guests and, more importantly, what you can do about it.

We cover everything from mindset and messaging to marketing, pricing, and positioning because filling a retreat is never just about posting more on social media.

In this episode, you'll learn:

• Why your belief in your retreat matters more than you think
• How niching down helps you attract the right guests
• The importance of writing copy that speaks directly to your ideal attendee
• Common marketing mistakes that prevent retreats from filling
• Why lead time matters
• How pricing, timing, and perceived value all work together

If you've ever launched a retreat and heard nothing but crickets, this episode will help you identify where things may be breaking down.

The strategies may be timeless- but they still work.

What You'll Learn in This Episode

• Why retreat marketing starts with mindset
• How to identify and attract your ideal retreat guest
• Common retreat marketing mistakes
• Why your messaging may not be connecting
• The importance of retreat pricing and positioning
• How to create a stronger retreat value proposition
• Why visibility takes time

Key Takeaways Belief Comes Before Bookings

If you don't believe your retreat is worth attending, your audience will feel that.

Stop Marketing to Everyone

The more specific your audience, the stronger your marketing becomes.

Your Copy Matters

People don't buy itineraries.

They buy outcomes and transformation.

Marketing Takes Time

One of the biggest mistakes retreat leaders make is starting their marketing too late.

Visibility compounds over time.

There Is Never Just One Reason

Pricing, messaging, timing, audience, marketing, and mindset all work together.

Improving just one area may not be enough.

The Retreat Leaders Podcast Resources and Links:

• Join our Mastermind in Austin!
• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

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TIMESTAMPS

The Importance of Belief and Mindset (00:02:21) The host's belief in their retreat is the most crucial factor for success, as doubt can subconsciously sabotage marketing efforts.

The Retreat Leader's Playbook (00:04:34) An advertisement for a guide designed to help retreat leaders create, market, and sell out their transformational retreat experiences.

Niching Down Your Audience (00:05:43) Trying to appeal to everyone is a mistake; focusing on a specific niche makes your retreat more relevant and appealing.

Crafting Compelling Copy (00:06:49) Your marketing message must resonate with your niche's specific pain points and aspirations to convert interest into actual bookings.

Common Marketing Failures (00:07:59) This section covers marketing mistakes like insufficient lead time, lack of audience research, and underutilizing multiple marketing channels.

Pricing, Timing, and Value Proposition (00:11:03) Discusses how incorrect pricing (too high or low), poor timing, and a weak value proposition can deter potential attendees.

Logistical Challenges (00:13:10) How logistical issues, like a difficult location or mismatched accommodation styles, can negatively impact retreat signups if they don't fit the audience.

Conclusion and Final Advice (00:14:12) A summary of the key areas to address—mindset, niche, marketing, and logistics—to increase the chances of selling out retreats.

Some retreat lessons never go out of style.

In this Throwback Thursday episode of The Retreat Leaders Podcast, Shannon Jamail revisits one of her favorite conversations with Chelle Swierz, founder of Topia Boutique Retreat Center in Baja California Sur, Mexico.

While marketing trends, AI, and visibility strategies continue to evolve, the core principles of creating exceptional retreat experiences remain the same.

In this conversation, Chelle shares the common mistakes she sees retreat leaders make—and many of them are still happening today.

From poor guest preparation and choosing the wrong retreat dates to relying too heavily on social media instead of building genuine relationships, this episode is packed with timeless wisdom for retreat leaders.

Shannon and Chelle also discuss:

• The importance of over-communicating with retreat guests
• Why trust is built long before a retreat begins
• How venue partnerships can elevate the guest experience
• Common planning mistakes that impact retreat success
• The power of personal connection over social media marketing
• Creating memorable and transformational retreat experiences

If you're planning a retreat, struggling to fill one, or simply want to improve the experience you create for your guests, this episode is as relevant today as it was when it first aired.

What You'll Learn in This Episode

• Common retreat hosting mistakes
• Why guest preparation matters
• How to choose better retreat dates
• The importance of clear communication
• Why relationships still outperform algorithms
• How retreat venues can support retreat leaders
• Creating an exceptional retreat guest experience

Key Takeaways Retreat Success Starts Before Guests Arrive

The guest experience begins long before check-in.

Communication, preparation, and expectation-setting matter.

Social Media Isn't Enough

People may discover you online.

But trust is built through relationships and conversations.

Over-Communication Is a Good Thing

Guests appreciate clarity.

The more prepared they feel, the better their experience.

Venue Partnerships Matter

The right venue partner can dramatically improve the retreat experience for both leaders and guests.

Authenticity Always Wins

Clear, honest communication about what guests can expect leads to better experiences and stronger reviews.

About Chelle Swierz

Chelle Swierz is a longtime yoga instructor and founder of Topia Boutique Retreat Center in Baja California Sur, Mexico.

Topia was created to support retreat leaders through every stage of the retreat process, helping them create meaningful experiences while building strong community connections.

Learn more at: https://www.topiaretreat.com/

The Retreat Leaders Podcast Resources and Links:

• Join our Mastermind in Austin!
• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

--------

TIMESTAMPS

Welcome to the Retreat Leaders Podcast (00:01:25) The host, Shannon, welcomes listeners and introduces the guest, Shelly, a fellow retreat venue owner from Baja, Mexico.

About Topia Boutique Retreat Center (00:02:22) Shelly describes her full-service retreat center, Topia, which she co-owns with her husband, and its mission to support leaders.

Different Levels of Venue Service (00:03:19) Shannon and Shelly discuss the spectrum of venue services, from 100% self-service to fully supported, all-inclusive models like Topia.

Biggest Mistake: Not Knowing Your Community (00:05:20) Shelly explains the most common mistake is not knowing if you have a community that is willing and able to travel.

Social Media Following vs. Real Community (00:08:16) A large social media following doesn't guarantee retreat sign-ups; genuine, personal relationships and trust are what fill retreats.

The Importance of Strategic Planning (00:12:23) Discussion on giving yourself enough time to market, building community, and the benefits of partnering with another leader.

Mistake #2: Choosing Dates Unwisely (00:14:35) Shelly warns against scheduling local retreats before international ones, as it can cannibalize sign-ups for the bigger trip.

Considering Demographics, Weather, and Holidays (00:17:54) The importance of considering your audience's schedule, holidays, and the location's weather when selecting retreat dates is discussed.

Best Practice: Over-Communicate with Guests (00:20:50) Shelly highlights the importance of preparing guests thoroughly through emails, Zoom calls, and clear itineraries to ensure a smooth experience.

The Power of One-on-One Calls (00:23:40) Shannon emphasizes having quick one-on-one calls with each guest to review details and answer personal questions before the retreat.

More About Topia Retreat Center (00:26:30) Shelly describes Topia's beautiful location in Baja California Sur and its focus on caring for and supporting retreat leaders.

This week's Throwback Thursday episode tackles one of the biggest challenges facing retreat leaders today:

Pricing.

Because let's be honest...

Most retreat leaders aren't struggling because they don't know how to host a great retreat.

They're struggling because they're underpricing their expertise, their experiences, and the transformation they provide.

In this popular episode, Shannon Jamail sits down with retreat pricing expert Erin Haag to discuss the difference between attracting price shoppers and attracting value-driven buyers.

Together they explore why so many retreat leaders:

• charge too little
• work too hard
• take on too much risk
• and end up making far less profit than they should

You'll learn why pricing isn't just about covering costs—it's about creating a sustainable business that allows you to serve your guests at the highest level.

Shannon and Erin also discuss:

• Why low pricing often attracts the wrong buyers
• The difference between price-sensitive and value-focused guests
• Why premium retreats often perform better during economic uncertainty
• The hidden costs of underpricing
• How to communicate transformation rather than features
• Why retreat leaders need to stop charging based on fear

Whether you're hosting your first retreat or your fiftieth, this episode will challenge how you think about pricing and profitability.

Because transformational experiences deserve transformational pricing.

What You'll Learn in This Episode

• The difference between price shoppers and value shoppers
• Why underpricing hurts both you and your guests
• How to price retreats for profit and sustainability
• Why premium retreats can be more resilient during economic shifts
• The importance of communicating value over cost
• Common pricing mistakes retreat leaders make
• How pricing impacts the type of guests you attract

Key Takeaways Price Determines Who You Attract

The guests attracted to a $2,000 retreat often have different buying motivations than those investing $7,000 or more.

Underpricing Creates Problems

Many retreat leaders think lower prices mean more bookings.

Often, the opposite is true.

Retreats Are Not Vacations

You're not selling a hotel room.

You're selling transformation, growth, support, community, and results.

Profitability Matters

A retreat that breaks even isn't necessarily successful.

Retreat businesses must be profitable to remain sustainable.

Value-Based Buyers Think Differently

When guests understand the value of the experience, price becomes only one part of the decision.

The Retreat Leaders Podcast Resources and Links:

• Join our Mastermind in Austin!
• Learn to Host Retreats
• Join our private Facebook Group
• Get your legal docs for retreats
• Join our LinkedIn Group
• Apply to be a guest on our show
• Grab the AI + SEO Mini Course
• Grab the Pitch to Profit Mini Course

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

Apple Podcast | Google Podcast | Spotify

------------

TIMESTAMPS

Throwback Thursday Introduction (00:00:00) Shannon introduces this archived episode with Erin Haag and explains why the conversation around retreat pricing is still so relevant today.

Why Pricing Matters in the Retreat Industry (00:00:17) Shannon shares why pricing remains one of the biggest challenges retreat leaders face, especially when they are delivering transformational experiences but not making enough profit.

A Retreat Is Not Just a Vacation (00:01:09) Shannon reminds retreat leaders that retreats are experiences that create change, and believing in the value of the offer is essential.

Welcoming Erin Haag Back to the Show (00:01:55) Shannon welcomes Erin Haag back to the podcast and shares why they are aligned on the topic of retreat pricing, even though their pricing models are different.

The Problem With Underpricing Retreats (00:02:20) Shannon and Erin discuss why retreat leaders often get stuck in their heads around pricing and how undercharging can hurt both the host and the industry.

Retreats Are a Business (00:03:19) Erin explains that retreats must be profitable if they are being run as a business, not a nonprofit or hobby.

The Facebook Pricing Debate (00:04:10) Erin shares the story of a Facebook post where a retreat leader asked for advice after raising her retreat price to $6,000.

Higher Priced Retreats Are Easier to Sell (00:05:02) Erin explains why higher priced retreats can be easier to sell because they attract value-based buyers instead of price shoppers.

Tiffany's Buyers vs. Claire's Buyers (00:05:25) Erin uses the comparison of Tiffany's and Claire's shoppers to explain how price impacts the type of buyer a retreat attracts.

The Economy and High-Ticket Retreat Buyers (00:08:10) Shannon and Erin discuss why lower-ticket buyers may be more affected by the economy, while value-based buyers are still willing to invest in premium retreats.

Matching Price With Value (00:09:18) Shannon and Erin clarify that higher prices must be supported by higher value, luxury experiences, and a clear transformation.

Building Profit Into Retreat Pricing (00:10:31) Erin shares how she recommends retreat leaders build in a minimum profit goal and aim for healthy profit margins when pricing their retreats.

Don't Shortchange Yourself or the Industry (00:11:23) Shannon encourages retreat leaders to stop underpricing and instead use their profit to support themselves, hire others, give back, or create scholarships.

Why Underpricing Hurts the Market (00:12:00) Erin explains how underpriced retreats condition buyers to expect unrealistic pricing and make it harder for professionals in the industry to earn sustainably.

Income Can Match Impact (00:12:49) Erin talks about why women in the retreat industry need to make money and how that money often gets reinvested into families and communities.

Selling the Transformation, Not the Thing (00:15:05) Shannon explains that retreat leaders are not just selling rooms, meals, or activities. They are selling the full experience and transformation.

Why Women Struggle More With Pricing (00:15:36) Shannon shares what she has noticed as a venue owner: men often charge more confidently for retreats, while women tend to struggle with pricing.

Money Mindset and Limiting Beliefs (00:16:19) Erin and Shannon discuss how women have often been conditioned to see money conversations as taboo, which can impact pricing confidence.

How to Shift From Low Pricing to Higher Value (00:17:43) Shannon asks Erin how retreat leaders who have been underpricing can begin to make the switch to more profitable pricing.

Start With the Math (00:17:57) Erin recommends looking at past retreat numbers, cancellations, profit, hours worked, and actual earnings to make pricing decisions from data instead of emotion.

Calculating Your True Hourly Rate (00:19:05) Erin explains how retreat leaders can calculate what they really earned for their time and why many would never accept that rate in another job.

Bake in the Value of Transformation (00:20:32) Erin explains that many retreat leaders forget to price in the transformation their retreat provides, not just the logistics of the trip.

Price Shoppers Nitpick Every Detail (00:21:05) Erin shares how price shoppers often compare retreats to what they could book on their own, missing the deeper value of the retreat experience.

Attracting Value-Based Retreat Guests (00:22:24) Erin explains that higher priced retreats help position the transformation and unique experience as part of the value.

How to Work With Erin (00:24:00) Shannon asks Erin how retreat leaders can connect with her and learn more about profitable retreat pricing.

Erin's Free Retreat Pricing Resource (00:24:12) Erin shares her free guide with top tips for hosting profitable retreats and explains where listeners can find it.

Final Thoughts on Pricing and Profitability (00:25:05) Shannon closes the conversation by emphasizing the importance of guidance, self-belief, and profitable pricing in helping the retreat industry grow in a healthy way.