In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Amity Cooper, a licensed mental health professional turned ranch retreat host in Colorado. Together, they dive into the world of nature-based retreats, horse-led healing, and the business foundation every retreat leader needs to succeed.

Amity shares her transition from private practice to owning and operating two stunning ranches—1890 Ranch and Wayfinding Ranch—spanning 80 acres. With a clear North Star guiding her work, Amity emphasizes that profitable, sustainable retreats start with purpose. They unpack what it means to align your retreat business with your life goals, why planning 12+ months out is crucial, and the behind-the-scenes systems needed to avoid burnout and cancellations.

Whether you're a venue owner or aspiring retreat host, this conversation is a must-listen for those wanting to build impactful and intentional retreats.

Connect with Amity: www.the1890ranch.com https://wayfindingranch.com/

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Introduction & Guest Welcome (00:00:02) Shannon introduces the podcast, herself, and welcomes guest Amity Cooper, highlighting their similarities as venue owners.

Amity's Background & Ranch Story (00:01:46) Amity shares her journey from mental health professional to ranch and venue owner, and her motivation for creating retreat spaces.

Is Hosting Retreats Right for You? (00:03:21) Discussion on evaluating if hosting retreats aligns with your lifestyle, goals, and business vision.

Finding Your North Star & Why (00:04:18) Importance of identifying your purpose and motivation before starting a retreat business.

Retreats as a Business, Not a Hobby (00:07:07) Emphasizing that retreats are a serious business venture requiring a clear purpose and resilience through challenges.

Pitfalls of Poor Planning (00:08:30) Warning against casually throwing together retreats without a clear plan or purpose.

Vision vs. Implementation: Roles & Systems (00:09:31) Clarifying the need for systems, clear roles, and balancing vision with practical implementation.

The Importance of a Business Plan (00:10:15) Stressing the necessity of a detailed business plan for each retreat, including logistics, budget, and marketing.

Venue Owner Perspective: Spotting Unprepared Hosts (00:11:35) How venue owners can quickly identify hosts who lack planning and the importance of mutual fit.

Booking Timelines & Commitment (00:13:19) Why venues require advance bookings and the risks of last-minute cancellations for both parties.

Preparation vs. Spontaneity in Retreat Planning (00:14:56) Contrasting well-prepared hosts with those who approach retreats impulsively, and the consequences of each.

Recommended Planning Timeline (00:16:06) Advice to start planning retreats at least a year in advance, with venue outreach 9-12 months before the event.

Marketing & Booking Windows (00:18:06) Guidance on when to begin marketing and booking, emphasizing the need for early and thorough preparation.

Learning Before Leading: Work Exchanges & Attending Retreats (00:19:49) Encouragement to gain experience by working or attending retreats before hosting your own.

Amity's Ranch Offerings (00:21:06) Amity describes her two ranch properties, their features, and the types of events they host.

Closing & Resources (00:23:59) Shannon thanks Amity, recaps key takeaways, and shares where to find more resources and information.