If you're still marketing your retreats like it's 2022, you're already behind.

In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn't optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast.

Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility.

She also gives a sneak peek at the Full AI + Marketing Blueprint that she, Erin Haag, and Alison Katschkowsky will unveil at the Retreat Industry Forum in Denver.

Because what worked last year? Isn't what's working now.

Key Takeaways

• AI is changing how every digital platform decides who gets seen.

• Your content needs to speak to humans and machines to stay visible.

• AI isn't here to replace your creativity — it's here to free you to create more connection.

• Marketing that worked a year ago is outdated today.

• You need a plan that evolves as fast as technology — and that's what's coming at the Forum.

The Retreat Industry Forum — May 14–17, 2026 | Denver, CO Learn more at retreatindustryforum.com

The Retreat Leaders Podcast Resources and Links:

• Learn to Host Retreats
• Join our private Facebook Group
• Top 5 Marketing Tools Free Guide
• Get your legal docs for retreats
• Join Shannon in Denver at the Retreat Industry Forum
• Join our LinkedIn Group
• Apply to be a guest on our show

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!

Subscribe:

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Timestamps

Introduction & Podcast Overview (00:00:02) Shannon introduces herself, the podcast, and the focus on building profitable, impactful retreat businesses.

Why AI & SEO Matter Now (00:01:16) Explains why traditional marketing is outdated and the necessity of integrating AI and SEO into retreat marketing.

The Shift in Marketing: Context & Authority (00:02:21) Discusses how AI is changing marketing from keywords to context and authority, and the importance of adapting quickly.

AI's Impact on Digital Visibility (00:03:28) Describes how platforms use AI to determine visibility and why digital presence must be optimized for both humans and AI.

Google's AI Meta Descriptions & Forum Promo (00:04:27) Mentions Google testing AI-written meta descriptions and promotes the upcoming Retreat Industry Forum.

Practical Ways to Use AI in Retreat Marketing (00:05:36) Outlines actionable AI strategies: smarter research, automatic content repurposing, performance analysis, and personalized communication.

The Need for Strategic, AI-Optimized Content (00:07:48) Emphasizes that visibility now depends on algorithmic, AI-optimized content, not just posting attractive photos or reels.