Customers want an easy way to buy from you, so why are we making it harder for them? Between no prices on your website, fluffy product descriptions and no buy-now options, a lot of B2B's are putting up roadblocks.

In this episode, we examine the benefits of a 0 Friction 0 Risk purchasing journey, and how you can implement it into your funnel today.

It's 2023, and if you've been listening to everyone on social media, you'll know that you have to focus on efficiency this year. 

But what does that actually mean? What can you actually do?

Don't let efficiencies be another buzzword this year. In this episode, we cut through the BS and give you 5 real ways you can drive efficiencies this year. 

There are four common go to market challenges, they should be solved in an uncommon way.

How do you deal with discounts, partnership deals and more - those are just some of the common obstacles that you’ll encounter as you’re bringing your solution to market.

We discuss the logic you can use to solve them the best way possible.

Making a big decision requires you to not just make one decision, but many.

In this episode, we cover a simple approach to structure your decision making making sure you won't get stopped dead in your tracks a few months later when someone goes "I don't remember us agreeing to do that?".

The capacity and the sales quota is only half the equation, there’s an entire part always being left out - and it’ll lead to you not being able to hit target.

So what is the other half? That’s what we get into in this episode.

Is your plan unachievable? If you don't know, here are the things to watch out for + how to fix it.

The budget always has one important line: Revenue. But behind that line you'll find very little detail.

If the plan is being made for 2023, we cover a simple analysis you should run to ensure the business can actually reach the targets desired.

There are four plans a business needs; Budget, people and product. But almost everyone forgets number 4: The revenue plan.

We’re fixing that in this episode but diving into what problems it’s causing for you, how to think about your engine and creating a revenue plan.

We've talked about having a model to manage and execute revenue at b2b SaaS companies. But we've not really outlined how you build one.

We're fixing that in this episode as we get into how Toni build the first operating model for revenue, what dimensions were considered and how it was used. Hopefully it'll serve as inspiration for you to build your own model to manage revenue.

Data quality. Clean data. Measure everything.

There's a lot of data available, and because it's very black and white, we tend to get stuck on the quality and cleanliness of the data. Can we even trust it?

We discuss why you don't need to chase perfect data to grow revenue - and at the same time when you really need to make sure you have solid data.