The Revenue Formula

What does it take to become unfireable as a revenue leader?

We boiled it down to three things you should do (besides just hitting target)

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It's time to rethink marketing planning. It needs to factor in revenue and not drown sales in dead-end leads.

Together with Chris Walker, we talked about the problems with planning and how to apply a business mindset to marketing planning.

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Every year roughly $2 trillion goes away unnoticed for companies. It's called revenue leakage.

In this episode, we dive deeper into this massive opportunity:

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• 1-5% of EBITDA flows unnoticed - E&Y
• Sales & marketing efforts could be wasting $2 trillion - BCG
• 14.9% revenue leakage - Clari/Forrester

You've seen the research, maybe the problems. Performance is down across the board.

In this episode, we talk with Jacco van der Kooij from Winning By Design about where we're coming from, what's change - and how to solve performance going forward.

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Revenue Operations should do more than service commercial teams. Yet most struggle to articulate what strategic revops looks like.

That's exactly what we cover in this episode - how to become an advisor and actively help grow revenue, rather than just doing salesforce validation rules..

In the episode, we cover:

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Everyone agrees brand is important, but struggle to articulate why or even how to manage it.

That's why we brought on Udi Ledergor from Gong to share his insights from building the gong brand.

We get into:

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One year has passed, and maybe you've missed an episode or two. In this episode we've picked our 6 favorite takeaways and distilled them in a short 30 min episode. 

This is what we covered:

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What if you had $10 million to allocate in 2024? How do you know to spend that cash in the best possible way? Simple: act like a portfolio manager.

In this episode, we borrow lessons from Boston Consulting Group's Growth Share Matrix and show you how you can apply that to your revenue engine. After this, you'll never look at your GTM strategy the same way again.

Read More: https://growblocks.com/blog/allocating-capital-is-easy/

In this episode, we want you to forget all about the word alignment. Because even if you do achieve it, it won't drive growth on its own. Alignment should be an outcome, not a tactic.

In this episode, we explain why the classic concept of alignment is broken and what 3 things you should have your team focus agree on instead to drive efficiency.

2/3 sales reps aren't completing quota.
Sales cycles are extending.
Win rates are down.

Yeah it's tough - that's why we cover what you can do to get back on track.

What we covered 👇

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