The Revenue Formula

The Revenue Formula

By Toni Hohlbein & Raul PorojanBusinessManagement
Download on the App Store

The Revenue Formula episodes

  • Buy software like this

    Software is bad. It makes RevOps look like system admins. But also, software is also good. In fact, it's very much needed.

    That's why we decided to cover how to approach buying software. In the episode, we cover:

    • (00:00) - Introduction
  • (02:51) - Buying software
  • (04:40) - Text book purchase
  • (10:30) - The wrong way to do it
  • (11:10) - Forcing function
  • (20:15) - Making the deal
  • 30 min
  • Do this to lift sales performance (with Chris Orlob, CEO at pclub.io)

    What can you really do to lift the performance of your sales team?

    That's exactly what we discussed with Chris Orlob, who was part of taking Gong from $200K to $200M in ARR.

    In the episode, we get into:

    • (00:00) - Introduction
  • (02:44) - Why quota attainment is down
  • (06:06) - Why sales takes longer today
  • (08:32) - How do you solve the problem?
  • (10:48) - What does good look like?
  • (12:56) - Discovery: Understanding the need behind the need
  • (17:48) - Mutual action plan
  • (20:00) - Understanding intent
  • (25:37) - Dealing with finance and other stakholders
  • (30:39) - Making the case
  • (34:53) - Quota - raise or decrease?
  • (39:23) - Q5 deals

  • References:
    Matt Green on quota attainment
    Jacco van der Kooij on Solving underperformance
    And of course pclub.io
    43 min
  • The Biggest blindspot of revenue operators

    There's a big blindspot in commercial teams. And it'll limit your ability to grow - it's your product.

    Here's what we got into 👇

    • (00:00) - Introduction
  • (01:08) - Product market fit
  • (05:19) - The blind spot
  • (07:59) - Why it matters
  • (09:38) - The first question: Do I have product market fit?
  • (15:01) - Talking with authority
  • (16:38) - Product limited
  • (19:04) - When PMF is moving
  • (23:27) - Changing your own perception
  • (25:32) - Look with innocent eyes
  • 29 min
  • Strategic Execution with RevOps (With Shantanu Shekhar, Sr Director GTM Ops @ Gong)

    While many wants to be strategic... the first step is understanding how to take a strategy to plan to execution.


    That's exactly what we discussed with Shantanu, Senior Director of GTM Operations at Gong.

    • (00:00) - Introduction
  • (01:35) - The path to RevOps
  • (06:55) - The Role of RevOps
  • (10:05) - Common misconceptions of RevOps
  • (13:06) - What does strategy really mean for RevOps?
  • (16:46) - Strategy in practise
  • (22:54) - First principles
  • (28:22) - Proactive vs Reactive
  • (31:21) - Compartmentalization
  • (36:18) - Practical advise to get strategic
  • 39 min
  • Where hypergrowth comes from

    Hypergrowth is fascinating - but where does it come from?

    Hint: It's not sales, and it's not marketing. Find out in this episode.

    • (00:00) - Introduction
  • (02:08) - Where does hypergrowth come from?
  • (05:37) - The forgotten child of GTM
  • (09:10) - When is it time to focus on customer experience?
  • (12:02) - Who's enabling CS?
  • (14:00) - Where's the most expensive headcount?
  • (17:24) - Reporting depth: Renewed or churned
  • (20:11) - What kind of software?
  • (21:17) - Bound by margin
  • (24:48) - What about the price?
  • (28:06) - Can we have some marketing?
  • 32 min
  • Strategic Revenue Operations (With Mallory Lee, VP Operations at Nylas)

    What does strategic RevOps look like, and how do you manage revenue production from RevOps? 


    That’s exactly what we discussed with Mallory Lee, VP Operations at Nylas.


    • (00:00) - Introduction
  • (01:09) - Meet Mallory
  • (02:48) - The difference between RevOps and unified RevOps
  • (07:34) - Being a Strategic RevOps professional
  • (11:32) - Weekly forecast meetings
  • (15:39) - One KPI
  • (21:34) - How do you get time to be strategic?
  • (24:40) - Priorities, problems & solutions
  • (27:44) - Pipeline council
  • (34:31) - How to become proactive
  • (38:09) - You can be the first person
  • 42 min
  • 4 things great teams do now

    We've talked with a bunch of great folks. To help you improve GTM performance, we've distilled it into 4 things top teams are doing today.

    And... we've added a bonus, so it's really 5.

    • (00:00) - Introduction
  • (02:32) - What the great teams are doing
  • (03:35) - More AEs doesn't mean more deals
  • (08:31) - Unblend the funnel and optimize resource allocation
  • (13:43) - Focus on the skill level
  • (18:03) - The parking lot exercise
  • (23:59) - Continuous improvement
  • 31 min
  • What unicorns know (with Pablo Dominguez, Operating Partner at Insight Partners)

    Can you do less to achieve more? How did Gainsight drastically improve onboarding time? And what do unicorns really know?

    That's exactly what we talked with Pablo Dominguez about.

    • (00:00) - Introduction
  • (04:15) - Continuous improvement
  • (14:36) - Efficiency as a competitive advantage
  • (16:08) - Cutting the salescycle in half
  • (19:51) - Going down market via efficiency
  • (26:21) - Finite resources, finite time and finite dollars
  • (29:15) - Who runs the process?
  • (31:43) - The importance of RevOps
  • (34:43) - Strategic RevOps

  • Check out the book what unicorns know here
    48 min
  • The 2 things for your revenue plan

    Don't start planning i February. You can start with a simple approach already now - and you'll just need two things.

    • (00:00) - Introduction
  • (04:14) - Push for early planning
  • (08:06) - 2 Questions for the CFO
  • (12:55) - How many can you hire?
  • (15:03) - Tapping into FP&A
  • (18:17) - And when there's disagreement?
  • (24:53) - Wrapup
  • 27 min
  • Revenue motions at scale (with Alina Vandenberghe, Co-founder & Co-CEO at Chili Piper)

    How do you orchestrate revenue motions at scale? And how do you successfully go from one to many motions?

    This and more, we talked with Alina Vandenberghe (Co-founder & Co-CEO at Chili Piper) about.

    • (00:00) - Introduction
  • (06:33) - When a motion stops working
  • (08:34) - Going from motion to motions
  • (10:36) - Involving the team
  • (13:17) - The outbound motion
  • (17:59) - When was brand ready for outbound?
  • (20:38) - Remote + Outbound = ???
  • (27:07) - Getting motions to compound
  • (30:19) - Accounting for new motions in the plan
  • (37:59) - The 1 thing
  • 43 min

About The Revenue Formula

From the publisher's feed

This podcast is about scaling tech startups.

More shows like The Revenue Formula

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

543 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

176 Listeners

Making Sense with Sam Harris by Sam Harris

Making Sense with Sam Harris

26,239 Listeners

Pivot by New York Magazine

Pivot

9,641 Listeners

Founders by David Senra

Founders

2,200 Listeners

Børsen Morgenbriefing by Børsen

Børsen Morgenbriefing

23 Listeners

My First Million by Hubspot Media

My First Million

2,645 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

555 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,958 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,040 Listeners

The Town with Matthew Belloni by The Ringer

The Town with Matthew Belloni

1,115 Listeners

Revenue Builders by Force Management

Revenue Builders

169 Listeners

The RevOps Review by Cognism

The RevOps Review

4 Listeners

RevOps Lab by Weflow

RevOps Lab

1 Listeners

GTM Science - A show for GTM and RevOps leaders by Union Square Consulting

GTM Science - A show for GTM and RevOps leaders

3 Listeners