Our host Jeff Ignacio sits down with Brad Smith, CEO of Sonar & Founder of The Wizard of Ops. In this week’s episode, they discuss the current pain-points and challenges for revenue operators and how to optimise RevOps as a function accordingly. They also highlight the importance of the opportunity cost and why revenue operators must call out what is not working within their org.

Our host Jeff Ignacion sits down with Rudy Wilson-Evans, Revenue Operations Manager at Synthesia, to discuss inbound and outbound messaging. He highlights the importance of understanding your ICP and tweaking your messaging accordingly. He also shares insights into his career progression and his experience in merging sales development operations with marketing operations.

Our host Jeff Ignacio sits down with Taimoor Tariq to discuss his experience and findings whilst working in RevOps. They focus on the key responsibilities of a revenue operator and its integral link to product management, and discuss how to communicate impact and prioritise work. They also delve into the use of tools, metrics and roadmaps.

Our host Jeff Ignacio sits down with Sean Lane, a Founding Partner of Minot Light Consulting to discuss all things RevOps. They talk about both the internal and external challenges of going up-market and the importance of creating strategies which can adapt to the realities of new business. Sean also explains the importance of operating rhythms and targeting the frictions and inefficiencies within the funnel when crafting a strategy.

Our host Jeff Ignacio sits down with Charlie Saunders, Chief Revenue and Operations Officer at CS2, to discuss how to build an analystics strategy. Throughout, thet talk about the metrics that matter and different attribution models. They also highlight how to track a funnel and custom objectives.  

Our host Jeff Ignacio sits down with Manas Kulkarni, the Director of Revenue Operations at Spring Health, to talk about the key responsibilities of a RevOps team leader. They discuss how Manas transitioned from an SDR role into RevOps and how his unique perspective and understanding of the gaps in the sales process helped to construct creative solutions. They also touch on building teams utilising the roles and responsibilities matrix and the main areas to focus on when moving into a RevOps role.

Our host Jeff Ignacio sits down with Drew Noel, the Vice President of Revenue at SCS Cloud, to discuss upcoming trends and strategies within revenue operations. They focus on the importance of aligning different functions and the collection process. They also explore how CROs and CFOs fit into RevOp strategies and how this could change in the future.

Our host Jeff Ignacio sits down with Darrell Alfonso, the Director of Marketing Strategy and Operations at Indeed. They talk about what it means to be a good leader, including the importance of centralising resources and bringing teams together. They also discuss how best to consolidate reporting, touching on data warehousing and a single source of truth. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.

Our host Jeff Ignacio sits down with Antoine Cornet, Head of Revenue Operations at Cognism, to discuss how to build a RevOps strategy. They talk about shifting RevOps from being a system admin to a strategic function, as well as the importance of micro-gains and segmentation when entering new markets. Antoine also shares how best to define ratios, the value of setting benchmarks and the importance of a multi-threaded approach.

Our host Jeff Ignacio sat down with the one and only Rosalyn Santa Elena to discuss how to make an impact as a Revenue Operator. Jeff and Rosalyn also share insights on the importance of a communication cadence. As well as all of the challenges Rosalyn's faces as a consultant and coach.